Star 94, in its seventh year raising money for Children’s Healthcare of Atlanta, had its toughest radiothon so far.
Listeners pledged $558,000 last week during the three-day Cares For Kids fundraiser. Rick Mack, the general manager, said about the same number of people pledged this year as last year but simply weren’t able to give as much. That pledge total is down 32 percent from 2008.
I’ve been covering this radiothon since I started this blog in September 2004. That year, Star raised $1.167 million. This was followed by $1.2 million in 2005, a peak of 1,215,834 in 2006, $1,212,437 in 2007 and then a big dropoff last year to $825,284.
Over seven years, Star’s listeners have given more than $7.1 million.
Here’s the official description of the hospital:
Children’s Healthcare of Atlanta, a not-for-profit organization, is committed to enhancing the lives of children through excellence in patient care, research and education. Managing more than half a million patient visits annually at three hospitals and 16 neighborhood locations, Children’s is one of the largest clinical care providers for children in the country