City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP
City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP

Star 94 raises $558,000 for Children’s Healthcare

Star 94, in its seventh year raising money for Children’s Healthcare of Atlanta, had its toughest radiothon so far.

Listeners pledged $558,000 last week during the three-day Cares For Kids fundraiser. Rick Mack, the general manager, said about the same number of people pledged this year as last year but simply weren’t able to give as much. That pledge total is down 32 percent from 2008.

I’ve been covering this radiothon since I started this blog in September 2004. That year, Star raised $1.167 million. This was followed by $1.2 million in 2005, a peak of 1,215,834 in 2006, $1,212,437 in 2007 and then a big dropoff last year to $825,284.

Over seven years, Star’s listeners have given more than $7.1 million.

Here’s the official description of the hospital:

Children’s Healthcare of Atlanta, a not-for-profit organization, is committed to enhancing the lives of children through excellence in patient care, research and education. Managing more than half a million patient visits annually at three hospitals and 16 neighborhood locations, Children’s is one of the largest clinical care providers for children in the country

3 comments Add your comment

Atlanta Native

November 17th, 2009
5:13 am

Donations have gone down each year since Steve and Vikki left. One of the draws was Steve’s personal relationship to the Hospital. He lost a child there. I used to be a loyal listener to the radiothon but I can’t stand Cindy’s snotty boo hooing all during it. Be professional. There a lot of new people in Atlanta who aren’t familiar with what this wonderful hospital does. Tell them about it without the crying. I give but not through the radiothon because I can’t seem to “support” the pulling at the heart strings and blubbering. Too bad B98.5 and Star 94 can’t do a cross over and come together and support the hospital and bring Steve and Vikki back…..donations would go up.


November 17th, 2009
10:53 am

Yeah, you’re right Native. Steve would inspire listeners to give due to his own personal experience and the fact that he is such a radio legend in Atlanta. In fact, I remember last year when he and Vickie went to B 98.5 they did a segement on WSB’s Care-A-Thon. Hopefully, Star will do better next year when the economy and job market improves.


November 17th, 2009
12:13 pm

It will be interesting to see how Star’s ratings were during a 3-day Beg-a-thon now that we live in a PPM world. I bet the tune outs were huge.