V-103 morning host Frank Ski has gotten his contract extension and will be on the station for at least another year.
I don’t know any details of the contract because Ski and his agent are contract-bound to say nothing about it. So did he get a raise? Is he staying one year, two years, three years or longer? Only a handful of people know that. Although Ski isn’t universally loved by any means (based on comments on this blog), his ratings have been nothing short of extraordinary lately. He’s No. 1 virtually across the board and pulled in an unbelievable 20 percent of the 18-34 demo in September with his co-host Wanda Smith.
V-103 as a whole is pulling in some of the best numbers of any station in the top 10 markets.
The timing of the ratings jump certainly helped him get the contract extension, even in a lousy economy and afternoon host (and arguably more beloved) Ryan Cameron waiting in the wings.
V-103’s General Manager Rick Caffey is notoriously tightlipped about personnel matters. In fact, he brought the royal hurt on Mark Trig, Ski’s agent, after Trig gabbed to me in July saying he was certain Ski would get a raise. Trig now can only say he’s happy with the situation. Even the usually gabby Ski referred to his agent for any comment.
Caffey, as per tradition, declined to comment. Just the fact he signed a renewal is all that needs to be said.