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V-103’s Frank Ski gets his contract extension

Frank wanda

V-103 morning host Frank Ski has gotten his contract extension and will be on the station for at least another year.

I don’t know any details of the contract because Ski and his agent are contract-bound to say nothing about it. So did he get a raise? Is he staying one year, two years, three years or longer? Only a handful of people know that. Although Ski isn’t universally loved by any means (based on comments on this blog), his ratings have been nothing short of extraordinary lately. He’s No. 1 virtually across the board and pulled in an unbelievable 20 percent of the 18-34 demo in September with his co-host Wanda Smith.

Frank Ski's contract renewal

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V-103 as a whole is pulling in some of the best numbers of any station in the top 10 markets.

The timing of the ratings jump certainly helped him get the contract extension, even in a lousy economy and afternoon host (and arguably more beloved) Ryan Cameron waiting in the wings.

V-103’s General Manager Rick Caffey is notoriously tightlipped about personnel matters. In fact, he brought the royal hurt on Mark Trig, Ski’s agent, after Trig gabbed to me in July saying he was certain Ski would get a raise. Trig now can only say he’s happy with the situation. Even the usually gabby Ski referred to his agent for any comment.

Caffey, as per tradition, declined to comment. Just the fact he signed a renewal is all that needs to be said.

29 comments Add your comment

gulfcoast

October 29th, 2009
12:39 pm

Congrats to Frank, he must be doing something right. I personally don’t like much of the music they play but then again it is not geared towards my age group. Nevertheless, I enjoy many of his topics and his work with the young people and the community. I don’t have any issue with Wanda, but they really should get rid of Ms. Sophia, it is just not a good fit and is annoying.

atlien

October 29th, 2009
3:51 pm

Hate the music but I do tune in to hear his topics. He is very informative and has the pulse on a variety of issues. I like hearing the point views of Jean and Ramona too. Wanda and Sophia are hits or misses for me. It depends on my mood for that day, lol. I admit sometimes the duo are on point with their comic relief. I will say that they tend to gel better when Ryan is subbing in for Frank. Ryan is more silly, Frank’s more serious. Being in my late 30’s, I prefer serious over silly.

DJ

October 29th, 2009
4:06 pm

Frank Ski should consider doing talk radio on WAOK on the side.

Tax Person

October 29th, 2009
4:44 pm

I stopped listening to V-103.I don’t like Frank Ski. He always seems to think that he is right. It is his way or no way. He’s very opinionated. And he’s very snobbish! Tonya this – Tonya that!! Who cares. Get rid of Mr. Sophia, too.

Brett Shepherd

October 29th, 2009
5:27 pm

mr pompus got an extension…oh i bet tonya and those spoiled ass brats of his will be happy. Now we can hear about his brown nosing event he has every year at his house. We can also hear about him and his “latin” blood..and we can hear more of those two transvestites on his show, Wanda and Sophia. Hey Wanda, how did your sons college football career pan out…ooops it didn’t…Sophia you are a joke, but I give you this much…you look better than that frog Wanda….

Nick Smith

October 29th, 2009
5:59 pm

Frank Ski-Funny he can’t talk about the details that is something that usually denotes stability and funny that he and his reps said that they woud not take a pay cut publicly. He is terrible and too old for the music that they play. Put Ryan Cameron in the morning slot.

Wanda-is ghetto and not funny. Loud and ghetto, but not funny.

Ms.Sohpia-a disgrace to black men and to the gay community-a walking nasty stereotype that s offends all gay and straight people.

V-103-is a station that used to be concerned about the community now they are a station that plays music that is misogynistic, filled with references of drug selling and using, and a garbage of a station that pollutes the community with filth. Who is in charge over there?

atlBOY

October 29th, 2009
10:06 pm

good for V-103. Frank Ski has been very good for the station. he must be doing the job he was hired to do- stir up opinions and keep mornings number 1! i’d say he’s doing both things rather well

lilcs

October 29th, 2009
11:42 pm

Frank, you’re very professional and your direction of the show is generally pretty good along with the topics. As a native of the A, I still feel like frank sometimes with his demeanor and more o with his words, it is like Fgrank bekieves that he is doing Atlanta a favor when he has some commentary or some history about New York,his childhood, or taking listeners on a cruise. Frank, we have been riding Royal Cruise Line and international planes before you got to the A. remembr that.

Donna

October 30th, 2009
3:19 am

I agree with Tax, Brett and Nick ! Frank is a name dropper who’s always pushing his views on everything. Wanda puts the G in Ghetto, and Ms Sophia, well words can’t describe.They are all over paid. And Ryan is whack as well.

Kim

October 30th, 2009
7:20 am

The only reason people listen to V-103, because there are really no other good morning shows to listen to. I am a female and I listen to sports talk radio…..

AtlFan

October 30th, 2009
7:57 am

I was pulling for Ryan to have the morning show. Don’t listen to V103 in the morning because of Frank Ski. Didn’t like the topics or Mr know-it-all, name dropper..who cares??? Love it when Ryan subs with Wanda and Ms. Sophia..funny how Ms. Sophia doesn’t stay in the studio when Frank is there but stays in the studio when Ryan subs…like comedy in the morning..Sometimes you just want to lighten up in the morning !!!!

Jeva Ored

October 30th, 2009
8:07 am

Thank you for this platform, I am a 40+ year old BM who was born and raised here. Atlanta has always been an environment for tasteless radio personality. Every radio station here has non- talented people hosting such a powerful platform. Frankly, we as consumers of this mass media should stop supporting the stations that play derogatory music which defames and promotes violence, illegal production, and defamation of women. V-103 and Frank Ski are habitual offenders of all, yet their ratings are good, something is wrong and it is time to make it right. Black radio is the only format where men degrade themselves through promotion as women, in particular a very bad choice. No child, let me be clearer, no parent should allow any child under 17 to listen to this morning program, nor should they listen to Rickey Smiley, 95.5. who are all just as insidious as Frank Ski and his band of bandits. I will admit, that when I am driving, I use to tune in the the daily prayer message, however I realize that my daily inspiration is me, my family, my children, and my personal relationship with my Lord and savior. The Atlanta radio market is in despair, and there seems to be no end in sight, as new celebrity enter our market with lackluster platforms, thus making the situation worse. So, let’s not blame the people, but take responsibility for what we will support, just turn them off.

Chinagirl

October 30th, 2009
8:08 am

I like Frank but I love it when the “short bus crew” is in control with Ryan, Wanda, and Ms. Sophia….those shows are the best

Jill

October 30th, 2009
8:18 am

Frank Ski is awful. Loud, brash, tacky. Wants so badly to be SOMEBODY. I simply cannot listen to V-103.

Ryan's fan for life

October 30th, 2009
9:03 am

Give Ryan the morning show and the CW show

Luscious

October 30th, 2009
10:15 am

Ryan needs to take over the morning show. I always listen when he is there with Wanda and Sophia. Wanda tries to run Frank, but Ryan keeps her in her place. She really isn’t funny at all, just the ghetto cackle laugh and brashness. In fact, Miss Sophia is much funnier and can at least get in an intelligent comment every now and then. Frank tries to interject his opinions and the whole NY attitude too much. Ryan is from here and can better relate to Atlanta.

say what?

October 30th, 2009
10:50 am

Did his contract include English 101 classes? The word “at” does not belong at the end of a sentence, no matter how hip one may think it is.

d

October 30th, 2009
11:01 am

Frank Ski got an extension??? For What????? I have never and will never ever listen to v-103. All I ever hear on that morning show is Frank Ski “bragging” about who he talked to or hung out with recently etc. Whoever cares about this is probably as class-less as Mr. Ski. And whoever decided to allow his little TV show must be some sort of moron. That is nothing more than a gregarious waste of television broadcasting time…

Chocolate Doll

October 30th, 2009
9:31 pm

@ Kim…the only reason people listen to V-103’s morning show is because they have the strongest signal in the office buildings.

There are other good morning shows, e.g. Rickey Smiley and Steve Harvey. They are hilarious; however, their signal is not as strong. Neal Boortz is not bad in the morningtime either. I love sports talk as well….the Two Live Stews to be exact.

Ashley

October 30th, 2009
10:43 pm

I enjoyed Mike and Carol in the morning over Frank Ski. I remember the first day Frank Ski came on in Atlanta and I was so upset. I don’t listen to him and would love to have the Ryan Cameron morning show back! Wanda is loud and ghetto and very very very very annoying….

Deloris Smith

October 31st, 2009
5:53 pm

That’s great Frank we all need a job. My mother always told me that if you can’t say something nice don’t say anything.

D up

October 31st, 2009
8:16 pm

Frank Ski really should do talk radio, I think it fits him better than the urban format. Wanda Smith needs to be more informed about some of the issues Frank address on the show. Ryan is much better fit for the show, but he needs someone to keep him in check.

not-hatin-but

November 2nd, 2009
2:01 pm

…….the show just isn’t what it once was. I’m happy for Frank and Wanda (I really can’t stomach Sophia-what is Better Mornings thinking?!!), but the show isn’t funny any more. I love it when Frank plays his music instead of the trash he’s forced to play. Wanda, can you pick it up a little sweetie? I don’t listen as much as I use to, but obviously others are listening and I’m happy for ya.

GO BOB Whitfiled

November 2nd, 2009
2:05 pm

Jason

November 2nd, 2009
2:15 pm

Rodney … Do you know what other radio personalities have contracts, and when they expire?
Thanks.

Jenny

November 2nd, 2009
4:19 pm

My husband and I could do a better job, a little younger than Frank, but not by much. We care about the people. We already have our own show that draws over one million listeners per month in over 100 countries and is syndicated to the TROOPS. You can check us out @ http://www.prisonworldradiohour.com. We are coming to the Boston, NY and LA market soon. Maybe Atlanta will hop on board as well.

dude jackson

November 19th, 2009
8:04 pm

They should put ryan and ramona or elle l ducan on in the morning

Nikki of Atlanta

December 7th, 2009
1:47 pm

I like Frank and his adult opinions and diverse topics. Ryan is cool but I don’t always feel like his cornball humor. I think Frank represents a part of the black community that needs to be represented more here in Atlanta. He and Wanda together are perfect and tend to balance things out. Its great radio. I must admit that I do hear the same old songs everyday but I have learned to start zoning it out until something that interests is played.

Mike

February 5th, 2010
1:33 pm

Did Frank ski or v-103 pull in great ratings?……mmmm. think about it,if you put Ryan in the Morning would V-103 still have great ratings?…mmmmm….The answer is yes…..So let Frank Ski go over to Woak and do talk radio…