
In a move that should save WGCL-TV a few bucks, the station is handing over all sports duties to 790/The Zone.
Veteran sports anchors Gil Tyree and Mark Harmon will be let go at some point early in the new year but will continue with their regular duties for the next few weeks.
“I have great respect for Gil and Mark,” said news director Steve Schwaid. “Btt we are now aligning ourselves with an organization that does sports 24/7 365 days a year. This will give us even more sports content over the next few years. I think this give us more flexibility in the world of sports. The analogy I use is how ABC News uses ESPN for its sports coverage.”
Many news stations in smaller markets have scaled back or cut sports segments completely out of their newscasts, especially at 11 p.m. Both General Manager Kirk Black , who created a similar alliance when he worked in Kansas City, and Schwaid said this outsourcing was a way to continue the same amount of sports coverage but free up cash to expand regular news programming.
In fact, Schwaid said they will be adding six people to the staff, including two more general assignment reporters. (WGCL is generally in fourth place overall among news operations and has had the least resources relatively speaking.)
The Zone will use its hosts for CBS Atlanta newscasts and original sports programming such as Sportsline, the SEC Wrap-Up Show and the CBS Atlanta Dawg Show. How this will be parsed out among the likes of Chris Dimino, Nick Cellini, the Stews and others has yet to be determined but should be in the coming weeks.
“The importance of old bread-and-butter local sports segments has continued to diminish,” noted Black, in this day and age of iPhone sports score access and online video and such. “No one is sitting around until 11:23 p.m. to find out whether their favorite team won or lost.”
Andrew Saltzman, president of 790/The Zone, said he’s excited by the prospect of working with WGCL. “We bring to the table credibility and equity in the sports game here,” he said. “And we are blessed with a stable of talent that virtually has all done television at some point.”
He is also psyched to know that CBS is the marquee home for next year’s Super Bowl, the Masters and SEC football games, to name a few.
57 comments Add your comment
Jimmy Barron
October 30th, 2009
11:10 am
Yo Yo, Toucher, Rich and Crash are doing sports talk in Boston, which happens to be the #1 sports city in the world. Learn the game.
Claude
October 31st, 2009
12:54 pm
790 The Zone is far from perfect, but at least they have a basic passion for sports. You have to wonder how a partnership with a TV station that doesn’t care about sports can possibly work.
DavidA
November 2nd, 2009
11:07 am
Why stop with sports? WGCL can outsource it all:
- have The Weather Channel do their weather
- have CNN do their news stories
- 790 does the sports
- use Dr. Oz for their medical stories
And if anyone needs any local information they can tune into WSB, Fox5, or 11Alive, which is what most people do anyway. WGCL’s news is a joke and I have not seen any decisions being made that indicates that will chane any time soon.
Markie Mark
November 2nd, 2009
1:35 pm
Check out 11 Dead if you want to see a lame sports department.
GO BOB Whitfiled
November 2nd, 2009
2:06 pm
http://nigelandmarco.com/content/nfl-star-bob-whitfield-calls-nigel-and-marco-show-and-dishes-some-good-dirt-his-ex-wife-sher
790/The Zone takes over sports for WGCL-TV | Radio & TV Talk « Blogging
November 4th, 2009
5:48 pm
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Jackson Wyatt
November 5th, 2009
8:47 pm
That’s why those idiots are on radio – they have faces for it and not the ability to cross over to tv well. Who cares anyway – 46 is in the drain and with this move they just spiral lower (if that’s possible).