Atlanta-based CNN is still heavily reliant on actual news and during a relatively quiet month like October, the network lost steam during primetime against its three primary competitors which rely more on personality.
In fact, for the first time, the network will come in fourth among 25-54 year olds in primetime. Bill Carter of the New York Times broke the news. It was behind the leader Fox News, MSNBC and even its own sister station HLN.
That 25-54 demo is considered highly crucial to advertisers seeking that news-hungry audience.
Sure, CNN still draws more total viewers than HLN and MSNBC overall an entire day and is ahead among older viewers, too. Fox, of course, is ahead on virtually all counts.
It’s an old story that Fox is now the big leader in cable news/talk. Carter is pointing out that the originator of cable news is even falling behind MSNBC and HLN. For instance, a repeat of MSNBC’s Keith Olbermann’s 8 p.m. show at 10 p.m. even beat a new CNN Anderson Cooper show at that same hour among 25 to 54 year olds.