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CNN finishing fourth in October in 25-54 demo in primetime among news networks

Atlanta-based CNN is still heavily reliant on actual news and during a relatively quiet month like October, the network lost steam during primetime against its three primary competitors which rely more on personality.

In fact, for the first time, the network will come in fourth among 25-54 year olds in primetime. Bill Carter of the New York Times broke the news. It was behind the leader Fox News, MSNBC and even its own sister station HLN.

That 25-54 demo is considered highly crucial to advertisers seeking that news-hungry audience.

Sure, CNN still draws more total viewers than HLN and MSNBC overall an entire day and is ahead among older viewers, too. Fox, of course, is ahead on virtually all counts.

It’s an old story that Fox is now the big leader in cable news/talk. Carter is pointing out that the originator of cable news is even falling behind MSNBC and HLN. For instance, a repeat of MSNBC’s Keith Olbermann’s 8 p.m. show at 10 p.m. even beat a new CNN Anderson Cooper show at that same hour among 25 to 54 year olds.

4 comments Add your comment

The K

October 27th, 2009
11:44 am

How are they doing outside of primetime? I watch CNN through out the day as news happens. Primetime is when I watch sports or entertainment shows. Frankly I don’t understand why people are hooked on either FOX and MSNBC primetime shows. I don’t need to listen to any one else opinions. I can’t form my own.

Neil

October 27th, 2009
1:25 pm

Though it would be comparing apples to oranges, how do The Daily Show/Colbert Report fare against the cable network news/opinion shows?

Tom

October 27th, 2009
6:49 pm

They are last because they are fake news pushing the Obama propaganda. I mean come one…how much credibility can a show have when its top anchor does a FACT CHECK on a comedy skit mildly against Obama and the fact that he accomplished nothing..this network is a joke!!!

atlBOY

October 27th, 2009
10:12 pm

yea i agree totally, tom. i have to respectfully disagree with rodney about how CNN still relies on real news. please, they get on every fake racial hoax story that comes around. they were the first to jump the gun on a fake terrorist story during coast guard drills recently in DC i believe. these are NOT real stories, so your premise is wrong. and FOX, like CNN, run news stories during the day and prime-time opinion shows at night. CNN follows that same format. and don’t forget FOX News got kudos from some democrats during the presidential campaign as the only news network to cover hillary fairly! yea, i’d say that’s fair and balanced to me