accessAtlanta

City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP
City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP

Viva 105.7 no more! Welcome to Groove 105.7

Groove logoSay adios to Viva 105.7. And get on the dance floor with Groove 105.7!

Groove (”the maximum music station”) appears to be a dance format focused on upbeat disco/R&B/hip-hop songs from the 1970s up to today. The clips of songs heard ranged from “Venus” by Banararama and “Smooth Criminal” by Michael Jackson to C&C Music Factory to Pussycat Dolls to Justin Timberlake to 50 Cent (”In Da Club” of course) to Lady GaGa, Black Eyed Peas and Katy Perry. Atlanta has never had a pure dance station like WKTU in New York.

First song: “Into the Groove” by Madonna (1985)Then:
“Shake Your Groove Thing” by Peaches & Herb (1978)
“Groove is in the Heart” by Dee-Lite (1990)
“Let’s Groove” by Earth , Wind & Fire (1981)
And the first song without the word “groove” in it: “Crazy in Love” by Beyonce (2003)
“Stayin’ Alive” by Bee Gees (1977)
“Gonna Make You Sweat” by C&C Music Factory (1990)
“I Gotta Feeling,” a well worn tune by the Black Eyed Peas heard on the Beat, Star and Q100 (2009)
“Don’t Stop Til You Get Enough” Michael Jackson (1980)
“Rock Your Body” Justin Timberlake (2003)
“Let the Music Play” Shannon (1984)
“Best of My Love” the Emotions (1977)
“Just Dance’ Lady GaGa (2008)
“When Doves Cry” Prince (1984)
“Play That Funky Music” Wild Cherry (1976)
“It Takes Two” Rob Base & DJ EZ Rock (1988)
“Party in the USA” Miley Cyrus (2009)
“We are Family” Sister Sledge (1979)
“Spring Love” Stevie B (1988) (The most obscure song they’ve played so far by far. A top 10 dance hit but not a big hit on top 40 radio)
“Who Knew” Pink (2008)
“Super Freak” Rick James (1980)”
“Genie in a Bottle” Christina Aguilera (1999)
Get more at yes.com

How do you like Groove 105.7 so far?

View Results

Loading ... Loading ...

The station will go 10,000 songs without commercials. That’s about a month.

Viva, a Hispanic pop music station which has been around in some form for five years, broke big when it was the first major signal FM Hispanic station in the market. But its fortunes have waned, especially since the arrival of sister station El Patron, which plays a more popular regional Mexican mix of music and survives at 105.3.

Clear Channel “stunted” for six hours before the new format.

From 10 to noon, the station simulcasted WGST (like it did back in the 1990s.). From noon to 2 p.m., it is playing a version of Peach, which used to be on 94.9 until 2006 (when it was called Lite.). That means Peaches & Herb, Rob Thomas, Barry Manilow et. al.

At 2:22 p.m., the station even played homage to Peach’s Christmas roots by going all Christmas with Bing Crosby’s “White Christmas” and Whitney Houston’s version of “Do You Hear What I Hear?” In fact, it became “Holiday 105.7.”

Someone at 2:20 p.m. (correctly) emailed me to say the station may go “rhythmic AC” at 4 p.m., as in Groove 105.7, which likely means dance music with a mix of disco tunes from the 1970s (Alicia Bridges, Donna Summer), the 1980s (Shannon, Jody Watley), the 1990s (TLC, Keith Sweat) and today (Lady GaGa, Justin Timberlake).

Demographically, Groove is a broad adult female format across races. Sean Ross, who runs programming for radio-info.com, said the format was a surprising hit in Miami and has been a stable force in New York. While this might work in those cities, I’m not sure how wide of an appeal that might have here in Atlanta. The format is also being tried in Philadelphia and Detroit. In fact, the Web site template is virtually identical to that of My106.1 in Philly. Ross said it could potentially bring in the mother-daughter coalition by bringing in songs both like.

171 comments Add your comment

Sandy

October 19th, 2009
1:11 pm

Will Peach be bringing back its Christmas music as well?

pack of smokes

October 19th, 2009
1:15 pm

NICE HAT!!!!!!!DUH HUH!!!!!!

pack of smokes

October 19th, 2009
1:16 pm

Sandy….D took over the American Idol blog and brought her older lady friends to run thangs.

obrady

October 19th, 2009
1:24 pm

Has there ever been a more clueless company running something in Atlanta than Clear Channel?
It’s like a bunch of Soviets defecting to the West in about 1990.
Nyet Comrade!

Rodney Ho

October 19th, 2009
1:34 pm

I just found out that Peach is a feint. The new format will come on at 4 p.m. EST today.

Coach Cool

October 19th, 2009
2:00 pm

So that would make it, 5 p.m. Eastern DAYLIGHT Time, right R Ho???

Doofy

October 19th, 2009
2:15 pm

Oh goody!!! We’re finally going to get that Hip Hop Polka Boogie station! It’s about time! First song at 4:00pm will be Who Stole The Kishka by Frankie Yankovic!!

Frankie Yankovic

October 19th, 2009
2:18 pm

Someone stole the kishka

Someone stole the kishka

Who stole the kishka,

From the butcher’s shop?

Who stole the kishka?

Who stole the kishka?

Who stole the kishka?

Someone call the cops!

Big Doug

October 19th, 2009
2:20 pm

Just heard an ad saying that Peach is back, if this is a feint then why also do spots for it

Big Doug

October 19th, 2009
2:23 pm

and now Christmas music, dear Lord

:-)

October 19th, 2009
2:23 pm

Lets hear it for a real CHR???????????????

reservoirDAWG

October 19th, 2009
2:59 pm

They blew it when they had The Regular Guys thrown off the air. Good riddance.

Ward

October 19th, 2009
3:04 pm

I think it’s about time this town had a proper Hungarian pop station.

Stanley Wasztrszewski

October 19th, 2009
3:07 pm

I’m all for the polka station!

Adam R Jacobson

October 19th, 2009
3:23 pm

Having been in Atlanta recently to cover the Mexico-Venezuela soccer game at the Georgia Dome, I must say that the loss of Viva 105.7 is sad. It sends the wrong message to advertisers wishing to target the area’s ever-growing Latino population. There are thousands and thousands of shoppers who rely on Spanish-language media, and the loss of Viva 105.7 is simply due to market conditions within the growing Hispanic population. There are plenty of Latino males, many of the Mexican, that contribute significantly to brands such as Coca-Cola, The Home Depot, NAPA, Makita, and AT&T, among others. Viva’s demise may be mourned now, but the market’s ongoing growth will result in a new Spanish-language FM within the next 12 to 18 months. The format may be different, but the language will be en español. Look around you, Atlanta. This is a hiccup on the longterm growth of greater Atlanta’s advertising outlook for the next 20 years and without Latinos, the growth is far more limited.

Adam R Jacobson

October 19th, 2009
3:26 pm

This is for “Ward” -
Enjoy!!

http://www.sunshinefm.hu/player/

Gary

October 19th, 2009
3:38 pm

It’s almost like Clear Channel is giving Atlanta radio listeners the double middle finger salute with today’s events. I mean those who loved the Peach/Lite format, the WGST simulcast, and of course holiday music, are getting the royal rectum treatment by those bozos.

Who is running Clear Channel in Atlanta anyways? Its like that South Park episode where you walk in and find the writers are nothing but a bunch of manatees. I would not be surprised to walk into the Clear offices in Atlanta and find a bunch of monkeys running the place (and that is an insult to monkeys nationwide). Time for someone to finally sink this ship and bring Atlanta radio back from the dark side.

Me personally would like to see a FM sports talk or news/talk format.

TrafficHeadache

October 19th, 2009
3:45 pm

“There are thousands and thousands of shoppers who rely on Spanish-language media”

Most of them blowing their tax-free money playing scratch-off lottery tickets ad nauseum. One less Hispanic station isn’t going to make a difference.

YoungDawg

October 19th, 2009
3:50 pm

They should sell it to 680 or 790 so either station could do simulcast on FM. A brand new sports talk station would work too. News talk would be my 3rd choice.

Maria

October 19th, 2009
3:53 pm

Well, that happens when they decide to put “pop” station saturated with Mexican pop music and only with Mexican morning guys with a low profile, people who didn’t finish even High School in front of a microphone. If you ever ask, these Latin radio “personalities” have never steeped into a college, they just recruit people from Mexican restaurants of cashier checks offices. I really think a Hit radio station will be a crossover station with hits in Spanish and also in English. That will work perfectly for the diverse Atlanta, with real professional “On Air” communicators. But nobody listen ajjaja. Told ya!!!

Thank God no more Viva to listen ajajaja

Chuck Dawes

October 19th, 2009
3:56 pm

Stopped caring about 105.7 once WGST was pulled from the simulcast years ago.

Waleska Dawg

October 19th, 2009
4:00 pm

Larry Wachs

October 19th, 2009
4:03 pm

I was in a bathroom stall next to Yogi and Panda and overheard them say that it was going to be 80’s Mexican with a lot of Menudo.

Kevin

October 19th, 2009
4:03 pm

I got home early from work and was catching up on Tyra (There. I admitted it) and just saw a commercial for the new 105.7.

The commercial totally catches your attention. A mash up of fun, dance songs. I’ll definitely check it out.

Bring Back The Kimmer

October 19th, 2009
4:05 pm

Hurp, ho, hurp, ho.

finally

October 19th, 2009
4:14 pm

All songs have Groove in the title, IF they play One Nation Under A Groove-then I’ll stay. Haha

Latin Thunda!

October 19th, 2009
4:14 pm

This is so strupid, Viva was my favorite station! And it was the only one that brought us anything orther than Ranchero. Mexican music good, but I’m central american, and really can’t stand that regional mexican mix. Where are we supposed to listen to good Reagaeton and Latin Pop now? That station was the best place to here music with roots farther south than mexico!

AC Dude

October 19th, 2009
4:23 pm

Seriously Latin guys right! Viva was the best station for Latin pop! And what the heck are u other guys talking about? This new station only puts on a few ancient songs, and then hit english music! We got enouph hit music on the radio, let us have this one station to exppress our Hispanic heritage, and i don’t mean mexican heritage but Hispanic heritage, it’s completly different! Radio for Latinos is ruined now.

DBD

October 19th, 2009
4:36 pm

I totally agree with Maria, Viva when it came out and still did in some cases geared towards the Mexican community instead of a whole latino community. They tried to add more pop songs into it but the majority i believe like a mix of tropical music, then Patron came along and took most of the mexican listeners away. Viva was never geared to please all of latinos just mexicans, if they would have a mix of tropical and pop throughout the day, it might have survived and have more listeners. Also the Dj had the worst personalities and the Panda show was so boring. Radio for latinos is not ruined, we just need a station that ia geared to all latinos just not mexican/central american,

Kevin

October 19th, 2009
4:39 pm

Umm, Latin and AC, a station for your heritage?

I’m from Appalachia, but I don’t DEMAND a station dedicated to banjos and square dancing. And I don’t recall Mr. Ho ever complaining that there’s not enough Chinese music on the radio.

Get over it. Or, better yet, get Sirius.

Real Radio

October 19th, 2009
4:40 pm

Well said, Kevin.

Jason

October 19th, 2009
4:55 pm

clear channel can’t get out of its own way in atlanta, what a joke, this format will be gone within 2 years if that.

Yo Yo Yo

October 19th, 2009
5:08 pm

yes Kevin thank you

let’s feel good and get along or just get along down the road

Dakota

October 19th, 2009
5:11 pm

One less spanish speaking station, very good! One more worthless format, not good! Clear Channel is dumber than hell! This may not last until Christmas.

Yo Yo Yo

October 19th, 2009
5:16 pm

oh forgot to mention … nice hat rodney. just styling and profiling whoooooooo

Building of Death

October 19th, 2009
5:24 pm

This is a stunt, temporary format until we start playing X-Mas then the new “real” format on 12-26-09, stay tuned.

wallace

October 19th, 2009
5:31 pm

Demographics be damned, Dummy Shaffer’s back in town! He was easier to understand than Yogi!

ROXIV

October 19th, 2009
5:31 pm

This is very sad… I hope el Patron change its format to something more like Viva…. I am gonna miss this station. I am wondering if Viva was more like La Mega 94.9 in Miami if it would have lasted. Best wishes to all the DJs….you will be missed

Raquel

October 19th, 2009
5:43 pm

I love dance music but not enough to give up Viva! It will be greatly missed. Mexicans are not the only latinos in atlanta and there are many others that will miss the only place we could go for tropical latin music such as salsa, merengue, bachata y reggaeton!

Liz

October 19th, 2009
6:03 pm

I can’t believe they took Viva away… it was my only way to listen to Spanish radio (and no I don’t like El Patron, I’m not Mexican). The new one sucks. They just play the same music that other radio stations play. Uggghhh!!! this really sucks!!

MIke

October 19th, 2009
7:03 pm

Let’s see. Viva “broke big” a few years ago then went down. What’s changed??? Oh yeah, the construction market collapsed and all of Viva’s listeners went “home”.

Sal

October 19th, 2009
7:15 pm

I’m not Latin, but I love Latin music and am working on my Spanish. Viva let me enjoy both.
I don’t care for Patron and hope they ease their programming toward Viva’s more varied Latin format.
Atlanta radio has always been mystifying!
Vaya con dios, Viva!

Previous CC employee

October 19th, 2009
7:25 pm

In regards to ‘Gary’s’ comment about monkeys running CC Atlanta…have you ever seen the career builders.com commercial with the donkeys and the monkeys…..need I say more?

Voice of Reason #1

October 19th, 2009
7:37 pm

Since Smooth Jazz 107.5 went off the air, I don’t know what to listen to on the radio. There is nothing similar that plays a nice blend of jazz, smooth R&B. I wish they’d come back. I gather “Viva” was a Spanish station? What country am I in? There are quite a few spanish stations; we need a good R&B/jazz station!

atlBOY

October 19th, 2009
7:43 pm

atlanta needs a sort of rythmical, non hip-hop station like this, i think. i liked 97.1 jams back in the day, but of course they went away. hopefully this one will stay a while

Sandy

October 19th, 2009
8:09 pm

Had no idea that Viva ended today…..Even thought I was a listener since they came on the air, I do agree that they needed to be more diverse in the music they played. Mexicans were not the only ones that listened to the station….It should have contained different types of latin music. As far as the DJ’s they were not really educated people and you could tell by the way they spoke that they had no college education. I hope we do get another “latin” station but that just does not play mexican music but a variety of latin music…

Jim

October 19th, 2009
8:16 pm

Jamie Hernan

October 19th, 2009
8:19 pm

Their audience left after they helped ruin the economy. Good riddance. Go back to Mexico, all of ya.

Dano

October 19th, 2009
8:41 pm

Apparently I’m the only person who LOVES Rhythmic AC … it’s a real toe-tapper and I’ve already set a radio button for it!

And they speak ENGLISH!!!

Bo Didley

October 19th, 2009
8:46 pm

Bring……back…..THE KIMMER!! NOW!