Next Monday, WAGA-TV bids farewell to the syndicated show “Mike & Juliet” and welcomes a third hour of “Good Day Atlanta,” dubbed “Good Day Xtra.” The show starts at 9 a.m. Monday, Sept. 14.
The new hosts: sports reporter and occasional “Road Warrior” contributor Karen Graham (upper left) and meteorologist Jeff Hill. (upper right)
Mark Hayes, who hosts with Suchita Vadlamani from 7 to 9 a.m., will do news broadcasts. And to promote the new syndicated “Are You Smarter Than a 5th Grader” at 1 p.m. (starting Sept. 21), the hosts will be given trivia questions to see if they’re smarter than fifth graders.
Bud McEntee, the news director, said the show will be able to grab musical artists who normally wouldn’t perform or visit before 9 a.m. Plus, they’ll be the only local news operation on air at 9 a.m. in case there is any breaking news at the time.
Like the “Today” show, the pacing at 9 a.m. will be a bit more leisurely, more geared to folks staying at home and not working. That means lifestyle stories, fashion stories, cooking segments and money-saving tips. The network will also be able to do interviews with more celebrities doing satellite interviews from the West Coast.
McEntee also said this will enable to Graham and Hill a chance to spread their wings and break into a more conversational mode.
As for Graham, “she’s somebody we’ve really identified as someone to watch in this type of programming,” said general manager Gene McHugh. He said they had her do some “Idol” coverage this year and felt she was “fantastic.”
The 9 a.m. hour is fairly competitive, especially against the fourth hour of the “Today” show on WXIA-TV and “Regis & Kelly” at WSB-TV.
“Anytime you can originate any local programming and get yourself competing with the others, go for the gusto,” said Michael Castengera, a senior lecturer and broadcast news consultant at the University of Georgia. “Plus, WAGA gets to keep all the local [ad] inventory. They don’t have syndication costs. And the additional out-of-pocket staffing expenditures are minimal.” (In other words, they get their existing salaried staff to do more.)
Other stations around the country are doing similar things, he said: “It’s minimum expense, maximum exposure.”
7 comments Add your comment
atlBOY
September 8th, 2009
7:29 pm
this sounds good. i like karen graham – she has a great personality and any woman with as much knowledge and enthusiasm for NASCAR as she’s got is good by me! on a less enthusiastic note, jeff hill is a little dry for me, but he’s good at what he does
That Dude
September 8th, 2009
8:59 pm
A Fine Sista who’s knows Sports what else is there. Hey Karen, Can I get a shot @ da title???
Rule .303
September 9th, 2009
12:44 am
Rodney, just watched a rebroadcast of the last Super Bowl on NFL Network. I know you previously mentioned how the National Anthem was prerecorded/Lip-synched, but did you ever mention how awful it was? Seriously, for something that was pre-recorded, that was just…well, terrible.
To stay on topic, I used to enjoy Fox in the morning, but I grew aggravated with Mark (the worst interviewer in history) Hayes and all the other saccharine aspects of Good Day Atlanta….although I think Jeff Hill was the most entertaining. Also, Karen Grahem is fun to watch. I only wish they’d bring back Orlene (Sp.).
Robert Morton
September 9th, 2009
9:35 am
What’s a 3rd out? Is that a baseball reference?
Institution
September 9th, 2009
11:35 am
I’ll stick to nationally broadcast television.
kayemkaye
September 9th, 2009
3:07 pm
Great! I love Karen and Jeff Hill is hilarious in the morning. Should be good!
Carlos
September 9th, 2009
3:12 pm
I guess anything would be better than “Mike & Juliet”. The horror … The horror