Jim Hutto, who has hosted and produced “Sounds of Faith” on Sunday mornings for 37 years, has lost the Atlanta affiliate again.
Back in 2006, when Peach became the Bull, the country station dropped “Sounds of Faith” on Sundays. But the station brought it three weeks later after some protests from fans.
Hutto in an email wrote:
Their reasons [why they dropped "Sounds of Faith"] were based on ratings. However….some of the sponsors and listeners have told us their biggest complaint was that the program had and undependable start time, and the program management system they used was chopping off songs in mid-message. Also….they admit that they removed SOF from their website and stopped cross-promotion.
I left a message with PD Scott Lindy.
Hutto said he hopes another station in this market will pick it up.
“Right now…we are working on ways to make the program more interesting to hear, and more valuable to Sunday morning audiences before church hours, and for those who cannot get out to go to church,” he wrote. “That has been the back-bone of the audience for all this time. Sounds of Faith is still on the air in other Clear Channel markets stations, and other cities in the south and southwest. We have the capability to deliver it anywhere in the world. FYI….SOF programming is available 24/7 at www.soundsoffaith.net.”