Lifetime’s borderline manic campaigning to ensure Bravo fans knew to go to their network for “Project Runway” worked: the Emmy-nominated reality show had its highest debut ever Thursday night with 4.2 million viewers.
That compares to 2.9 million for season five’s debut on Bravo in 2007.
It’s not the biggest actual ratings show for the show, which has hit 5 million for a finale.
The 8 p.m. “All Star Challenge” sewed up 2.9 million viewers and the “Models on the Runway” at 11 p.m. sashayed home with 1.9 million viewers.
I haven’t heard what Bravo’s “Real Housewives of Atlanta” ratings were last night at the same time, but I anticipate the show took a hit.