V-103 morning co host Frank Ski’s contract is up Sept. 9.
This is a precarious time for radio stations. With revenues dropping sharply the past two years, stations have been cutting staff and trimming salaries. Radio personalities, when renegotiating deals, don’t have as much leverage as they had when cash was flush.
Nonetheless, his agent Mark Trigg is confident Ski, who makes well into the six figures per year, won’t take a pay cut. He noted that in the latest June ratings, Ski and his partner Wanda Smith were No. 1 across the board among teens, 18 to 24 year olds and 25 to 54 year olds.
Ski, 45, is not universally loved. He finished No. 2 in a recent unscientific ajc.com poll of most obnoxious Atlanta radio personality behind only Neal Boortz of WSB-AM. But what matters are the ratings and he has brought home the bacon every year since he joined the station in 1998.
V-103 has Ryan Cameron in the wings, holding the fort during afternoons, where he too is No. 1. Though Cameron loves doing afternoons for lifestyle reasons, he subs in for Ski when he’s on vacation and does just fine. The hometown boy is also more popular than Ski, based on comments made here on this blog over the years. And he did beat Ski a few times among 18 to 34 year olds when he was at Hot 107.9 competing directly against V-103.
Ski told me rumors of his departure are false, referring all comments to his agent Trigg, who also represents Whitney Houston and Kenny Chesney. V-103 General Manager Rick Caffey declined to comment, saying any terms of Ski’s contract is confidential.
Who is the luckiest man in town? Q100’s Bert Weiss signed a huge five-year deal in early 2007, before the economy took a nosedive.