6/4: TNT’s “Raising the Bar” paying for Ga. 400 tolls Monday, 7-9 a.m.
McDonald’s just paid the Ga. 400 tolls earlier this week for two hours to promote its new coffee line.
Now it’s Atlanta-based TNT’s turn to give commuters a smile. If you commute from 7 to 9 a.m. on Monday, June 8, the network will foot the bill to promote the second season of its law drama “Raising the Bar” starring Mark-Paul Gosselaar, Gloria Reuben and Jane Kaczmarek.
The network did the same thing last year, when the show premiered during Labor Day with a huge 8.6 million viewers. Though ratings plunged afterwards, TNT felt the show improved throughout the year and deserved a second year.
On TV
“Raising the Bar,” TNT, 10 p.m. Monday
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10 comments Add your comment
Sharee
June 4th, 2009
5:22 pm
Wow that’s great!
Rod
June 4th, 2009
6:01 pm
Yall better watch this show. It is good and you know you need to save the money on the tolls-lol
atl1000
June 4th, 2009
7:06 pm
this is exactly the creativity networks/businesses need for the future of marketing/advertising. great move. we’ll see more of this in the future!
i live in marietta and dont use the toll
June 4th, 2009
8:11 pm
they should pay my mortgage for a month. i would watch it then…
Tara
June 4th, 2009
8:37 pm
So what about the drivers that use the prepay section? I guess that are SOL.
Tameka
June 4th, 2009
10:48 pm
How will this help put more blacks in prison where they belong?
bob
June 4th, 2009
10:48 pm
You people are suckers! This toll road was supposed to be paid off and the toll would end but government designed it to last forever, even “excess” tolls cannot go towards paying down the balance due. Enjoy your ignorance Atlanta LOL
hf2
June 5th, 2009
4:09 am
bob you are a ignorant fool
David
June 5th, 2009
7:00 am
Hey corporate marketing gurus: here’s a better idea. Pay the transit fare at Xpress lots and end-of-the-line MARTA stations for people willing to give it a try for one day. The last thing we need is to provide yet another incentive for people to continue to drive (and give them the incorrect impression that they pay for themselves and should be free).
Zack & Screech
June 5th, 2009
5:52 pm
Don’t forget that today is National Donut Day!!