The travails of Jon & Kate drove their ratings into overdrive Monday night. TLC reported an incredible 9.8 million viewers Monday night, more than any primetime network show that day and easily the best ever on TLC. That’s a number NBC hardly ever gets even during the regular broadcast season.
The pop culture machine out there, from the tabloids to the tabloid newsmagazines to the blogs, have driven the Jon & Kate story and their crumbling marriage for weeks. This built up huge pentup demand on Memorial Day night when there was little competition on other networks.
The season four finale in March was watched by 4.6 million viewers. The New York Times notes that People and Us reported higher-than-average sales with Jon & Kate on the cover. And their book “Multiple Bles8ings” has sold 272,000 copies since last fall.