Among 25 to 54 year olds, Star moved from a tie for 14th place in March to a tie for 11th place in April and a 20%-plus in listeners. Among 18 to 34 year olds, the show also showed comparable improvement, moving from tied 13th to 11th. They are performing better than the final weeks of the Morning Mess, who were canned in early March. (The Mess’ agent Norm Schrutt today told me they are within 14 days of accepting a deal in a top 15 market.)
Meanwhile, Star moving syndicated Ryan Seacrest to Cindy and Ray’s spot in the afternoons has been a mixed blessing early on, with numbers up among younger listeners and down among older ones.
So far, Q100 is doing just fine, with the Bert Show beating V-103’s Frank & Wanda and ranking No. 1 among 18 to 34 year olds for the first time under the new people meter measurement system instituted late last year.
Stations that did worse than normal in April include V-103 and 95.5/The Beat.
Dave FM has shown steady improvement since the arrival of its new program director Scott Jameson earlier this year. The superstar remains mid-day Mara Davis, who has seen her numbers improve every month this year. She is now ranked No. 8 among 18-34 year olds (not even her target audience) and 5th among 25 to 54 year olds. The weak point remains mornings, where the station’s ratings are lowest.
And did anybody notice 99X’s return? Just barely. The station, which is now at 97.9, is on a relatively weak signal so expectations are modest. It ranked 33rd, behind WAOK-AM, country station WTSH-FM and Hispanic station WLKQ 102.3.
Rock 100.5 continues to have the biggest discrepancy between its morning show and the rest of the day despite a shift in a the music mix to be more like Dave FM. While the Regular Guys are top 10 among 18 to 34 year olds (No. 4) and 25-54 (No. 9), the mid-days right afterwards still show dismal numbers — 20th among 18 to 34 year olds and 23rd 25 to 54. More than two-thirds of the Regular Guys audience flees at 10 a.m. (In comparison, half of the Q100 audience disappears after the Bert Show leaves the air.) Its overall 25-to-54 ratings have fallen consistently since January.
Speaking of discrepancies, WGST’s mid-day numbers tower over the rest of the day. While Randy Cook (and one hour of Glenn Beck) ranked 26th from 6 to 10 a.m., a combo of Beck and Rush Limbaugh ranked 10th among 25 to 54 year olds. Dave Ramsey ranked 23rd from 3 to 7 p.m.
And with Smooth Jazz gone, Clark Atlanta’s WCLK-FM/91.9 has shown a modest boost in ratings since January. It’s now ranked 28th, up from 32nd.
The sports stations are still battling it out. 790’s Mayhem ranked 13th to 680 Rude’s 9th among men 25-54 from the 6 to 10 a.m. time period. The Fan’s Colin Cowherd (5th) and Chuck and Chernoff (6th) do well against a combo of Mayhem and Brandon & Woovey (8th) but Chuck and Chernoff fall behind the Zone’s 2 Live Stews at 1 p.m.. The 2 Live Stews from 1 to 4 ranked 5th. Buck & Kincade (8th) beat Pollack & Bell on the Zone during the three hours they compete from 4 to 7 p.m.
If there are other specific breakdowns you’d like, email me at firstname.lastname@example.org and I’ll try to get them for you.
I’m not allowed to show the actual ratings, per Arbitron policy, but here are the rankings:
Top 10 stations, ages 25-54 (last month’s ranking)
1- V-103 (down but still No. 1)
2- 750/WSB-AM (flat, same ranking)
3- Kiss 104.1 (flat, same ranking)
4-(tie) Majic 107.5 (rank up from 5th, ratings up)
4-(tie) Q100 (4th, ratings up)
6- B98.5 (same ranking, ratings up slightly)
7- 92.9/Dave FM (same ranking, ratings up, best of year)
8- 97.1/The River (up from 11th, best ratings this year)
9 (tie) 104.7/The Fish (ranking from tied for 8th, but ratings are actually up)
9 (tie) 105.3/El Patron (up from 13th but ratings up only slightly)
Top 10 18-34 (movement since March)
1- V-103 (down quite a bit but still No. 1)
2- Q100 (up from 3)
3- Hot 107.9 (up from 4 with big jumps, esp. from 3 to 7 p.m.)
4- (tie) 95.5/The Beat (way down from 2nd))
4- 105.3/El Patron (up from 5th)
6- Project 9-6-1 (big ups mornings and mid-days, way down at night with the Braves)
7- Kicks 101.5 (7th)
8- Fish 104.7 (up from tied for 9th and strongest book this year)
9- B98.5 (way up from 12th)
10- Star 94 (down in rankings from 8th but up in actual ratings)
Top 10 morning shows 25-54
1- Frank & Wanda, V-103 (1st, ratings down slightly)
2- Scott Slade, WSB-AM (2nd, ratings up slightly)
3- Bert Show, Q100 (up from 4th, ratings up a bit)
4- Tom Joyner, Kiss 104.1 (down from 3rd, ratings lowest so far this yr)
5- Steve Harvey, Majic 107.5 (5th, ratings up slightly)
6- Cadillac & Dallas, Kicks 101.5 (up from 7th, ratings flat)
7- Steve & Vikki, B98.5 (8th, ratings flat)
8- Kevin & Taylor, The Fish (down from 6th, ratings down from March but up from Jan and Feb)
9- The Regular Guys (9th, ratings flat)
10- Tim Orff, Dave FM (up from 11th, ratings flat)
Top 10 morning shows 18-34 (vs. March0
1- Bert Show, Q100 (2nd, first time ever at No. 1)
2- Frank & Wanda, V-103 (1st, down sharply)
3 -Patrones de la Manana, El Patron, 105.3 (5th, up sharply)
4- The Regular Guys, Rock 100.5 (3rd, but ratings up to highest point this year)
5- Cadillac & Dallas, Kicks 101.5 (up from 6th, ratings up)
6- The Giant Show, Project 9-6-1 (up from 11th, huge jump after an oddl poor March, back to January levels)
7- Rickey Smiley, Hot 107.9 (8th, ratings up)
8- CJ & Murph Dawg, 95.5/The Beat (4th, ratings down)
9- Scott Slade, WSB-AM (up from 14th but actual ratings only up 10%)
10- Kevin & Taylor, Fish 104.7 (down from tied for 6th, ratings down sharply from March but closer to norm. March was esp. strong)