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City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP
City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP

5/26: April ratings smile on Cindy & Ray, the Bert Show, Mara Davis; tough month for V-103, the Beat

The move of Cindy and Ray (left) to mornings in late March has given Star a modest boost in the mornings so far, according to April Arbitron ratings covering April 2 to April 29.

Among 25 to 54 year olds, Star moved from a tie for 14th place in March to a tie for 11th place in April and a 20%-plus in listeners. Among 18 to 34 year olds, the show also showed comparable improvement, moving from tied 13th to 11th. They are performing better than the final weeks of the Morning Mess, who were canned in early March. (The Mess’ agent Norm Schrutt today told me they are within 14 days of accepting a deal in a top 15 market.)

Meanwhile, Star moving syndicated Ryan Seacrest to Cindy and Ray’s spot in the afternoons has been a mixed blessing early on, with numbers up among younger listeners and down among older ones.

So far, Q100 is doing just fine, with the Bert Show beating V-103’s Frank & Wanda and ranking No. 1 among 18 to 34 year olds for the first time under the new people meter measurement system instituted late last year. 

Stations that did worse than normal in April include V-103 and 95.5/The Beat. 

Dave FM has shown steady improvement since the arrival of its new program director Scott Jameson earlier this year. The superstar remains mid-day Mara Davis, who has seen her numbers improve every month this year. She is now ranked No. 8 among 18-34 year olds (not even her target audience) and 5th among 25 to 54 year olds. The weak point remains mornings, where the station’s ratings are lowest. 

And did anybody notice 99X’s return? Just barely. The station, which is now at 97.9, is on a relatively weak signal so expectations are modest. It ranked 33rd, behind WAOK-AM, country station WTSH-FM and Hispanic station WLKQ 102.3. 

Rock 100.5 continues to have the biggest discrepancy between its morning show and the rest of the day despite a shift in a the music mix to be more like Dave FM. While the Regular Guys are top 10 among 18 to 34 year olds (No. 4) and 25-54 (No. 9), the mid-days right afterwards still show dismal numbers — 20th among 18 to 34 year olds and 23rd 25 to 54. More than two-thirds of the Regular Guys audience flees at 10 a.m. (In comparison, half of the Q100 audience disappears after the Bert Show leaves the air.) Its overall 25-to-54 ratings have fallen consistently since January. 

Speaking of discrepancies, WGST’s mid-day numbers tower over the rest of the day. While Randy Cook (and one hour of Glenn Beck) ranked 26th from 6 to 10 a.m., a combo of Beck and Rush Limbaugh ranked 10th among 25 to 54 year olds. Dave Ramsey ranked 23rd from 3 to 7 p.m.

And with Smooth Jazz gone, Clark Atlanta’s WCLK-FM/91.9 has shown a modest boost in ratings since January. It’s now ranked 28th, up from 32nd. 

The sports stations are still battling it out. 790’s Mayhem ranked 13th to 680 Rude’s 9th among men 25-54 from the 6 to 10 a.m. time period. The Fan’s Colin Cowherd (5th) and Chuck and Chernoff (6th) do well against a combo of Mayhem and Brandon & Woovey (8th) but Chuck and Chernoff fall behind the Zone’s 2 Live Stews at 1 p.m.. The 2 Live Stews from 1 to 4 ranked 5th. Buck & Kincade (8th) beat Pollack & Bell on the Zone during the three hours they compete from 4 to 7 p.m.

If there are other specific breakdowns you’d like, email me at rho@ajc.com and I’ll try to get them for you.

I’m not allowed to show the actual ratings, per Arbitron policy, but here are the rankings:

Top 10 stations, ages 25-54 (last month’s ranking)
1- V-103 (down but still No. 1)
2- 750/WSB-AM (flat, same ranking)
3- Kiss 104.1 (flat, same ranking)
4-(tie) Majic 107.5 (rank up from 5th, ratings up)
4-(tie) Q100 (4th, ratings up)
6- B98.5 (same ranking, ratings up slightly)
7- 92.9/Dave FM (same ranking, ratings up, best of year)
8- 97.1/The River (up from 11th, best ratings this year)
9 (tie) 104.7/The Fish (ranking from tied for 8th, but ratings are actually up)
9 (tie) 105.3/El Patron (up from 13th but ratings up only slightly)

Top 10 18-34 (movement since March)
1- V-103 (down quite a bit but still No. 1)
2- Q100 (up from 3)
3- Hot 107.9 (up from 4 with big jumps, esp. from 3 to 7 p.m.)
4- (tie) 95.5/The Beat (way down from 2nd))
4- 105.3/El Patron (up from 5th)
6- Project 9-6-1 (big ups mornings and mid-days, way down at night with the Braves)
7- Kicks 101.5 (7th)
8- Fish 104.7 (up from tied for 9th and strongest book this year)
9- B98.5 (way up from 12th)
10- Star 94 (down in rankings from 8th but up in actual ratings)

Top 10 morning shows 25-54
1- Frank & Wanda, V-103 (1st, ratings down slightly)
2- Scott Slade, WSB-AM (2nd, ratings up slightly)
3- Bert Show, Q100 (up from 4th, ratings up a bit)
4- Tom Joyner, Kiss 104.1 (down from 3rd, ratings lowest so far this yr)
5- Steve Harvey, Majic 107.5 (5th, ratings up slightly)
6- Cadillac & Dallas, Kicks 101.5 (up from 7th, ratings flat)
7- Steve & Vikki, B98.5 (8th, ratings flat)
8- Kevin & Taylor, The Fish (down from 6th, ratings down from March but up from Jan and Feb)
9- The Regular Guys (9th, ratings flat)
10- Tim Orff, Dave FM (up from 11th, ratings flat)

Top 10 morning shows 18-34 (vs. March0
1- Bert Show, Q100 (2nd, first time ever at No. 1)
2- Frank & Wanda, V-103 (1st, down sharply)
3 -Patrones de la Manana, El Patron, 105.3 (5th, up sharply)
4- The Regular Guys, Rock 100.5 (3rd, but ratings up to highest point this year)
5- Cadillac & Dallas, Kicks 101.5 (up from 6th, ratings up)
6- The Giant Show, Project 9-6-1 (up from 11th, huge jump after an oddl poor March, back to January levels)
7- Rickey Smiley, Hot 107.9 (8th, ratings up)
8- CJ & Murph Dawg, 95.5/The Beat (4th, ratings down)
9- Scott Slade, WSB-AM (up from 14th but actual ratings only up 10%)
10- Kevin & Taylor, Fish 104.7 (down from tied for 6th, ratings down sharply from March but closer to norm. March was esp. strong)

24 comments Add your comment

Wayne from AL

May 26th, 2009
9:39 pm

In other news, some people actually llsten to Dave FM…

asudst1992

May 26th, 2009
10:01 pm

The Rickey Smiley Show is awful, but I still find myself listening to it from 7-8. I think I listen just to critique the cast. They give such inaccurate info. I wonder how they actually get away with the blunders that are made day after day.

asudst1992

May 26th, 2009
10:03 pm

Rickey Smiley’s sports guru actually said this morning that Jayson Williams used to play for the NY Jets. He’s a retired basketball player. The Jets are in the NFL.

McGarrett

May 27th, 2009
1:30 am

Hmm, how did Praise rank?

Dipstick McGee

May 27th, 2009
2:31 am

NY Jets, NJ Nets… NBA, NFL…eh, close enough. LOL

Dipstick McGee

May 27th, 2009
2:33 am

By the way, who the hell is Rickey Smiley? Honestly, I’ve never heard of the guy or his show.

Alexi

May 27th, 2009
6:28 am

The Frank and Wanda show is so overrated… Tired of listening to a bunch of “know it alls” in the early morning…

Well then, Alexi...

May 27th, 2009
7:47 am

…quit listening!

Radio Boy

May 27th, 2009
7:55 am

hey everyone I am unemployed, please hire me!!!!!!!!!!!!!!!!!!!

DEE

May 27th, 2009
11:51 am

Why anybody would listen to Cindy and Ray is beyond me. I despise them. Both come across as shallow and stupid.

Gary

May 27th, 2009
1:39 pm

I love how people complain about a radio show. Its like common sense is biting and tugging at them to change the channel, but they just can’t bring themselves to do it because it makes for great blogging.

Jere

May 27th, 2009
3:54 pm

I just cant believe that Mara Davis is so popular. Every time I hear that whiny, sing-songy voice of her’s I cant change the station fast enough. I just dont get it.

Carlie

May 27th, 2009
3:59 pm

I agree with Dee – but I can take Ray over Cindy any day. She’s finally not acting like such a biotch to callers (probably had to be told to stop) but she really needs to get a handle on her “poor pitiful me” thing she’s got going. I’ve never seen anyone who claims to be a strong woman who is seemingly so desperate for a man. Don’t wanna hear it! And also, no one really cares to hear your kid sing either. I stopped listening alltogether a couple of weeks ago. PS Cindy, men can SMELL desperation!

Stinky

May 27th, 2009
8:38 pm

The weekend talent on Star is better then the weekdays

Jim

May 27th, 2009
10:53 pm

How the Bert Show is number one when they play 10 minute commercial blocks is beyond me.

Hot Radio Dude

May 28th, 2009
12:49 am

What happened to Cindy? I remember seeing her pic on star’s website a couple years ago and thinking “wow, this chick’s pretty hot for radio”. Nowadays….eh, not so much. What’s the deal? I’ll hang up and listen.

Just saying

May 28th, 2009
5:04 am

Am I th eonly one who thinks that Cindy looks like the vampires from Buffy, the Vampire Slayer?

Marilyn

May 29th, 2009
2:06 am

I always liked Cindy and Ray in the afternoons. There was drama, and it was something different. Like when the traffic dude came clean about having 4 kids or something like that.

Then all the rumors came out about her messing around with radio staff, but perhaps they were just rumors. I still like them, and am glad their ratings are up. But is she really having Lily sing??

hates atlanta

May 29th, 2009
3:50 am

atlanta radio sux

Leelee

May 29th, 2009
8:30 am

I listen to all the stations in the morning but have been listening more to The Bert Show. Pretty Good!

Leelee

May 29th, 2009
8:31 am

BTW I hate the way V103 is promoting The Jimmy Fallon Show. Ugh!

Nikki B

May 29th, 2009
10:35 am

Rickey Smiley is a semi well know comedian if anybody remembers the days of Comic View on BET. He’s funny definitely, but his show is kinda bad. They act like every single thing they say is so freaking funny, when its not!

Frank and Wanda kinda suck too. I get tired of all the laughing on Wanda’s part as well. Like with Rickey not everything is that funny. Also, Frank acts like a little baby all the time, him and Wanda have a wierd tension. Ms. Sophia is too much for 8am if you ask me… The funniest thig though, is I don’t mind watching on tv, but hearing it can get upsetting. and wtf is up with all the freaking Jimmy Fallon promo????

Frank Sorrells

May 29th, 2009
3:42 pm

The Kicks Morning Show, as well as the rest of the day, is tired sounding – worn out, if you will!

JRoc

June 5th, 2009
8:30 am

People still listen to radio? Ehhhhhh