Radio revenues in Atlanta dropped an alarming 15 percent last year compared to 8.5 percent nationwide, according to stats compiled by research firm BIA Financial.
The Atlanta radio market drew about $326 million in revenue in 2008 vs. about $386 million in 2007. That’s a whopping $60 million that has disappeared into the ether. BIA is not optimistic of a recovery in 2009: it predicts revenues to fall to $290 million, levels the market has not seen in many many years.
Virtually every radio station saw revenues fall. But a caution note: these estimates are not always accurate and are not audited figures so take them with some grain of salt. Last year, a source told me, for instance, the V-103 and WSB-AM numbers for 2007 were WAY low. And I find the discrepancy between Q100 and Star 94 a bit too wide given that Q100 is now clearly the ratings leader.
If anybody in the know can feed me more accurate figures, email me at email@example.com or call me at 404-526-5688.
Rank. Station, format, est. 2008 rev, Change from 2007
1. V-103, R&B/hip-hop $35.6 million -16%
2. WSB-AM, news/talk, $30.95 million -23%
3. Kiss 104.1, R&B, $20 million -13%
4. Star 94, Top 40, $18.6 million -24%
5. B98.5, soft rock, $17.5 million -10%
6. Kicks 101.5, country, $17 million -25%
7. 97.1/The River, rock, $14.525 million -20%
8. Project 9-6-1, rock, $12.5 million -15%
9. 92.9/Dave FM, rock, $12.4 million -17%
10. Hot 107.9, hip hip, $12.125 million -24%
11. 790/The Zone, sports talk, $12 million -13% (The station does incredible numbers given its relatively modest ratings.)
12. 94.9/The Bull, country, $11.4 million -29%
13. Q100, top 40, $11 million -17%
14. 640/WGST-AM, news/talk, $10.3 million -13%
15. (tie) 95.5/The Beat, hip-hop top 40, $10.2 million, -14%
15. (tie) Rock 100.5, rock, $10.2 million -23%
17. 104.7/The Fish, Christian pop, $8.3 million -17%
18. Smooth Jazz 107.5 (now Majic), smooth jazz, $7.725 million -12% (ironic the dropoff was relatively modest since the format was changed)
19. True Oldies 106.7, oldies, $7.7 million -8% (was Eagle in 2007)
20. Praise 97.5 (now 102.5), gospel, $6.575 million +20% (Go figure. The station does well and it gets moved to a weaker signal)
21. Grown Folks 102.5 (now gone), R&B/talk, $4.85 million +7%
22. 680/The Fan, sports talk, $4.2 million -5% (ratings were up last year so dropoff was modest but man, look at that discrepancy between the Fan and the Zone in revenues despite comparable ratings!)
23. 96.7/The Legend, classic country, $4 million -33% (This number looks completely specious given how weak the Legend’s numbers are. No clue how BIA came up with this one.)
24. 105.3/El Patron, Spanish, $3 million -52% (sheesh!)
25. 1340-AM, sports, $2.5 million -14% (another headscratcher. This station gets virtually no ratings so I can’t imagine it gets anywhere near this amt. of revenue)
26. 102.3/WLKQ-FM, Spanish, $2.5 million -23%
26. 610/WPLO-AM, Spanish, $2.4 million -14%
27. Viva 105.7, Spanish 1.85 million -26%
28. J93.3, Christian, 1.75 million -49%
29. 1550/WAZX-AM, Spanish, $1.5 million -20%
30. 970/WNIV-AM, Christian, $1.4 million -18%
31. 1600/WAOS-AM (La Favorita), Spanish, $1 million -23%
32. South 107.1, country, $975,000 +3%
33. 920/WGKA-AM, news/talk, $925,000 +3%
34. 860/WAEC-AM, Christian, $850,000 -6%
35. 1690/WMLB-AM, eclectic, $800,000 -11%
-I took my girlfriend and her friend from out of town to Metalsome Mondays at 10 High Monday night because it was by far the best option on a Monday night. For the unitiated, it’s live band karaoke with an amazing band fronted by people willing to sing songs by the likes of Metallica, Pat Benatar and Guns ‘n Roses. After six years, the group is an Atlanta institution, with shows hosted all these years by the Energizer Bunny, Rock 100.5 jock English Nick. Nick has impressive chops of his own tackling Van Halen or Motley Crue songs. (I mauled Survivor’s “Eye of the Tiger,” by the way).
I ran into Ryan Newell, Sister Hazel guitarist, who used to be married to Jenn Hobby of Q100. In a weird coincidence, right next to him was Shannon Murphy, formerly of Star 94’s Morning Mess. She and her cohorts Marc Orem (Marco on the air) and Superphast Mikey (Michael Dennison) have been off the air for more than a month but are being paid through the end of the year or until they find a new job.
Their agent, Norm Schrutt, is shopping the trio, she said, both as a group and individually. She was arguably the most popular of the three, based on earlier blog comments. If the Mess breaks up, she could potentially be paired up with a new morning team or go on her own as a mid-day or afternoon jock.
Shannon also noted what Schrutt told me the day they were let go: Star and the Mess were a wrong fit. She said the three of them knew it virtually from day one; in fact, the day before they were on the air, they had a sinking feeling Star’s audience would have a tough time stomaching their youthful irreverence.
-And this has nothing to do with radio or TV, but it’s a hilarious folk song by Rhett and Link about Taco Bell – and the payoff at the end is even better: