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4/6: Don Imus moves to 1160/WCFO-AM from True Oldies, Spiff and Fred move to mornings

Don Imus was always an awkward fit with True Oldies 106.7.

So Citadel, which owns True Oldies and Don Imus’ syndication deal, found a new home for the veteran morning talk-show host: 1160/WCFO-AM starting Monday April 13.

True Oldies will bring Spiff Carner and Fred Brooks, currently in afternoons, to mornings.

Is moving Don Imus to the AM a smart move?

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“I’m going over the instruction manual with the alarm clock,” Spiff cracked. “I haven’t used it since 2007.” That was when he was let go from WGST-AM, where his former morning show partner Randy Cook remains as morning host. (Randy & Spiff were a mainstay in the Atlanta market for about 18 years in Atlanta on three different radio stations.)

“I’m excited,” Spiff said, more seriously. “I’ve always enjoyed doing mornings. I’m looking forward to it. It’s going to be a lot of fun. The music here is the best of any oldies station I’ve been with.”

Indeed, ratings are on the upswing for True Oldies. The station made the top 10 in February, its best performance in its year-old life. And it’s been years since an oldies station has been in the top 10 at all in Atlanta. Don Imus, though, has had relatively weaker ratings than the station as a whole so his departure should help True Oldies. (He ranked 22nd among 25 to 54 year olds in January, 17th in February, according to Arbitron figures.)

Earlier this year, the station began cutting back Imus and mixing in music, a compromise to try to keep some of the oldies listeners around.

Jeff Davis, manager at modest-rated WCFO, is juggling his lineup to accommodate Imus. Mancow, current morning show moves to 3 to 7 p.m. starting Monday. Jerry Doyle, current on in evenings moves to 1 to 3 p.m. Dr. Laura gets bumped to nights from 9 to 11 p.m. Dennis Miller moves from 4 to 6 p.m. to 11 p.m. to 1 a.m. Laura Ingraham, by far WCFO’s strongest show, stays from 10 a.m. to 1 p.m.

Davis said Dr. Laura, despite her track record, was a tough sell to advertisers on a station that skews heavily male. Even Laura Ingraham’s listening audience, he said, is mostly guys.

He said WCFO has a limited marketing budget so he hopes just the fact Imus had been on a major FM signal for a year will help WCFO get listeners. “Imus belongs on AM,” Davis said. “It’s a win win for both stations.”

53 comments Add your comment


April 6th, 2009
5:14 pm

I’m glad Imus is moving. He does great work with kids at the ranch, but his morning “show” is just a “vitriolic rant” festival. The oldies station is a welcome relief, and the only thing worth listening to on Atlanta commercial radio. Support public radio, ya’ll, it’s worthy of your time/money.


April 6th, 2009
5:24 pm

I’d love to see what his (lack of) ratings were…

Paula B

April 6th, 2009
6:28 pm

Why wouldn’t they bring back Randy & Spiff (as a team) or even Kelly & Alpha?


April 6th, 2009
6:36 pm

Will some station please lure Tom Hughes back to the microphone? Newsman for Spiff? For Rhubarb?

Richard Singleton

April 6th, 2009
6:39 pm

I’m also glad Imus is moving. I love the oldies station but I did not listen when Imus was on.


April 6th, 2009
6:45 pm

Thank you…


April 6th, 2009
7:07 pm

Pretty funny how comments are allowed on Imus but not that THUG Chris Brown:

LOS ANGELES — Chris Brown has pleaded not guilty to threatening and assaulting his girlfriend, fellow music superstar Rihanna.

The 19-year-old R&B singer appeared in a Los Angeles courtroom Monday alongside his attorney, Mark Geragos.

He entered his plea in a soft voice while his mother sat in the first row, red-eyed.

Geeeee I am so shocked that yet another thug is pleading not guilty. I guess that black girl just beat herself up right? Thugs sure are good at wasting our tax money. They almost always plead not guilty, even when they obviously did it. Oh well, at least most jails are almost all blacks. Better them in there then on the street because we know what they do on the street! Great example would be the three “brothas” shot last night right at Turner Field, where opening night is Friday. Glad they make the area so safe.


April 6th, 2009
7:36 pm

Who in the h.ell would possibly care ????


April 6th, 2009
9:45 pm

Couldn’t take Imus so I never got to listen to the oldies until the afternoon drive. This solves that dilemma for me now. I love Spiff–always have and am delighted he’s going to be back on in the morning.


April 6th, 2009
10:11 pm

Thank goodness. Hope Imus listeners can find this station

Refused to listen to oldies music when mixed with imus. Hope Imus show will not be butchered and cut up like it was with the other station.

Sam Sugar

April 6th, 2009
11:04 pm

Who cares about Imus??? Where’s Rhubarb??? Bring back Rhubarb…

Bill Ficke

April 7th, 2009
12:15 am

The real problem I see is that 1160’s transmitting power really sucks! I stopped listening to Laura Ingram because of all the static and noise! I live in Gwinnett but travel all around Atlanta. It doesn’t matter which car I’m in or which radio in my home. I think it was a major loss when Laura changed stations.


April 7th, 2009
7:28 am

Be careful moving Don Imus! If he spills his drink there will be HELL to pay!! I remember back in the day when he had a liver.


April 7th, 2009
7:40 am

The problem with judging Imus’ numbers is that they went to some convoluted format where they carried about 40% of his show. The first couple of weeks into it I thought he was dropped and only accidentally found him when I changed the time I wake up in the morning. I sure hope that AM signal makes it up here to Gainesville…

Carol Jacobs

April 7th, 2009
7:43 am

I’M glad Imus is gone from the oldies, his self pity of having cancer
and that everybody should be nice to him has gotten out of hand. Glad
Spiff & Fred are replacing him.


April 7th, 2009
7:43 am

nd he does not like african american


April 7th, 2009
7:45 am

i am tickled to have spiff back in the mornings! i have missed the oldies everyday since the days of randy and spiff ended on fm. i tried to listen to imus a couple of times but he made the morning drive miserable (and it is only about 10 minutes long). i have heard spiff and fred a few times and will be glad to tune in on the 13th again. it will be such fun to drive in now!


April 7th, 2009
8:05 am

Bring back Kelly & Alpha, That would be a great fit and help improve your ratings. Alot miss them on the radio.


April 7th, 2009
8:20 am

As for Rhubarb, I don’t think that you’d see him on a morning show any time soon…he likes being able to see his two children in the morning before heading over to KSU. Why not have good-ole Ludlow Porch’s syndicated show for the afternoons? I think that would fit well with the oldies format.


April 7th, 2009
8:24 am

Thats great. My little brother told me about that station and I liked it so I put it on a my preset button….that is Until I heard Imus. Took it right off. Now I can bring it back!!!!!!!!!!!!
And to Chris shut up. I’m sick of you guys with that Chris Brown situation. Get over it. We were not there.


April 7th, 2009
8:25 am

Thank you for putting at least half of the best morning drive time DJ’s ever to hit Atlanta. Now you need to go get Randy!!!!. I’m happy to have Spiff back on my morning drive…….WOO HOO!!!!!!

Telling it like it is

April 7th, 2009
8:47 am

The fact that Imus doesn’t like blacks is a vote in his favor…..he also does not like Comrade President. So shelia you are sick of the Chris Brown situation huh….did you get sick of Twannnnnnna Brawley or the Duke Lacrosse team or did you wallow in your self pity.

Happy Listener

April 7th, 2009
8:50 am

This is the best news I’ve heard since I found 106.7 a few weeks ago. I tried listening during the morning drive, but Imus was horrible. So I only tuned in during the afternoon drive. Now I can enjoy both. Give the River a run for its money. Looking forward to Spiff in the AM. 106.7 does have the best oldies.


April 7th, 2009
8:58 am

I’m sorry to see True Oldies bringing in the two disc jockeys from the afternoon show. I have never enjoyed disc jockey babble. They all seem to have oral diarrhea and seem to think every thing they say is funnier than the last thing they said. All of the inane contests just add to the moronic exchanges. I listen to music radio for MUSIC. I don’t mind the historical fillers that are provided by Scott Shannon as he knows how to keep the chatter to a minimum. I guess it will be back to my ipod or satellite radio for me. Both of those options still offer a wider variety of the music than even True Oldies does. The one thing I will say about True Oldies is that they have made a concerted effort to offer a wide range of oldies than other channels.

Billy Rogers (War Eagle)

April 7th, 2009
9:02 am

Finally, 106.7 woke up and listened to the listers. Ismus was terrible and does not need to be on any radio station. The same for the talk radio. I voiced my opinion many times since I had to listen to another station or keep it off until after 9 AM. Hope you fill the PM drive with someone good. I


April 7th, 2009
9:11 am

OK, so this is the perfect opening to get Kimmer back in the afternoons–bring back the crew and spin some platters too! OK KIm, put down the driver and get back to ATL….


April 7th, 2009
9:27 am

I am so glad, that he is been moved to another station! he does not need to be on any station. I look forward to enjoying 106.7, early in the morning. this is so exciting! how soon can he be moved?

Give up, Rodney

April 7th, 2009
9:44 am

“instruction manual with the alarm clark”?


April 7th, 2009
9:47 am

Ummm, Em…reread the second sentence.

Great news! It’s hard to find a station that devotes a decent amount of each hour to music; True Oldies is one of them. The Frankenstein monster they had created with the weird mix of Imus and music was NOT working at all.

Even though Randy and Spiff aren’t a team any more, it’s good to know they’re both working, given the state of the economy in general and the (mostly) dismal state of radio here in Atlanta.


April 7th, 2009
10:00 am

I have been listening to True Oldies 106.7 since they turned 107.5 WJZZ Smooth Jazz into WAJM Magic 107.5, which has an R&B format. I kept my radio turned off when Don Imus was on in the mornings simply because I cannot tolerate his vitriol. I’m happy to know that the management found Imus another home, rather dropping his program or letting him go.

Scott Shannon has done a superb job as the “sole DJ” on the air from 9AM to 3PM, and he is the backbone of the station. I’ve heard oldies that I haven’t heard in years! The format is awesome. I am delighted to hear that Fred and Spiff are moving to the morning drive-time slot. I’m curious to see how they will populate their schedule for the remainder of the day. Hopefully, they will bring on some additional air personnel. Could there be some oldies concerts in the not to distant future?


April 7th, 2009
10:01 am

AM 1160 comes in great for me all over town, I’ve even been in Athens and head it well there on my car radio. This is great news that WCFO AM 1160 is adding a legend like Imus. He’s a great fit for any station that has a male dominated audience. Great job by 1160 VP Jeff Davis to bring in Imus!

My Two Cents

April 7th, 2009
10:29 am

I would prefer to hear Scott Shannon 100% of the time. He is the best DJ around and he plays a great mix of oldies.


April 7th, 2009
10:30 am

For a great oldies station… listen to this one out of Cincinnati…


April 7th, 2009
11:38 am

Ever wonder how many people who blog about products and services are financially tied to the discussions? How many of today’s writers are on the staff of the radio stations mentioned? I guess that’s what one does with a communications degree…


April 7th, 2009
12:53 pm

That Stinks…. I would have much rather have had Kelly and Alpha back on the air.


April 7th, 2009
1:00 pm

This is great news. They only played small bits of Imus, and the times were inconsistent. He still provides some of the best commentary and has an interesting mix of people calling in.


April 7th, 2009
1:05 pm

ditto – - I’m really disappointed that they’re not bringing back Kelly & Alpha – - Atlanta radio is really lacking with them not in it.


April 7th, 2009
1:37 pm

I want Kelly and Alpha.

Bob B

April 7th, 2009
2:23 pm

A note to 106.7 get Kelly & Alpha back on the air. These are two class individuals who will boost ratings regardless of time slot.

bill mee

April 7th, 2009
2:36 pm

Great to have a good team in the morning. I hope they find a good guy/team for the afternoon drive. I like Scott (and his amazing knowledge and wit) but the local info during rush hour helps. The Don fits better on AM with the other grumps, not on a music station.

bill mee

April 7th, 2009
2:37 pm

Good change, but we need a local afternoon rush program.

Ray Dio

April 7th, 2009
3:04 pm

Rodney, Rodney, Rodney — check your current program schedules before you try to list shifts! Think about it: If Laura Ingram is now on from 10 AM to 1 PM, how could Dr. Laura be on from 9 AM to 11 AM?
I thnk what you are trying to communicate is that Dr. Laura will be dropped from the 1 to 3 PM slot and go to nights.

Bruce Holroyd

April 7th, 2009
3:38 pm

What a huge mistake! You should have gotten Kelly and Alpha to fill the Imus slot. Spiff & Fred have a good slot and fan base at the afternoon air time. Many of us “Odies” fans are followers of both Kelly & Alpha and Spiff & Fred, you should have taken the opportunity to “double team” the listeners of Oldies.
I don’t listen to Imus to hear Oldies, I listen to him for his commentary, he will do fine in any slot.


April 7th, 2009
10:08 pm

I’m glad Imus is out. He was a lot better 20 years ago, but now he’s just an old man with a garbled voice that comes from the back of his throat. I’ll take some old Motown and British Invasion tunes over Imus 7 days a week!


April 7th, 2009
10:49 pm

I wish they would move Laura Ingraham to evenings. I love her. My little radio at my desk can’t get 1160AM so I have to listen to LI off of a radio station in Sacramento which re-plays Laura from 10PM-1AM (our time).

Happy Girl

April 8th, 2009
7:40 am

Kelly and Alpha should have been placed in the morning slot. That is a no brainer. Atlanta wants Kelly and Alpha back on the radio. 97.1 The River would be a better fit. In a few years when Kelly and Alpha are true oldies, they could move to the True Oldies station. I would take them either way!


April 8th, 2009
11:17 pm

Welcome to morning, Spiff & Fred! Woo hoo! Now I can have oldies for my ride to work – that will really get my day going!

Emily Green

April 9th, 2009
12:29 pm

106.7 can keep it’s oldies, and Spiff and his partner too!

Thank you 1160. For the record, I can hear you in Gwinnett and North Cobb too!


April 9th, 2009
1:08 pm

I like Fred … but Spiff .. eh. His act is so old. Same ol’ stuff he did way back – to silly for me in the mornings. I would also prefer Scott Shannon.

Linda painter

April 9th, 2009
6:00 pm

I think Kelly and Alpha would be a great in the afternoon. Put them on.