When East Point-based Gospel Music Channel needed some help launching its new show, “Revealed,” it stayed close to home, asking Atlanta’s most successful Christian rock band Third Day.
The group had no qualms, given the five-year-old network’s body of work. “They’re as committed to quality and uniqueness as we are,” said bassist Tai Anderson.
“Revealed,” starting tonight, will be a series of one-hour specials similar to MTV’s “Unplugged” and VH1’s “Storytellers.” (Future acts: Jars of Clay and Israel Houghton.) It’s a mix of songs and stories behind those songs set in a 1,500-square-foot studio inside GMC headquarters. The space is so intimate, some of the 40 attendees literally sit on rafters above the stage.
“The secret sauce in what makes us different is the faith element,” said Brad Siegel, GMC’s vice chairman and a former president of Turner Entertainment Networks. “When there is scripture behind a song, they can tell the audience. The more they reveal, the more satisfied the viewer. ”
Third Day has 25 No. 1 Christian songs and nearly 7 million albums sold over 17 years. Anderson said the band was able to do two or more takes of each song (“It’s the beauty of not-live television”) and try different versions than they would normally do in a big theater.
GMC, the fastest growing cable network in the country, is now seen in nearly 45 million households, double the number in January 2008. It has gained increasing support from mainstream advertisers and has plans for its first scripted sitcom later this year.
This is a video sampler from the shoot I took.:
And here’s the set list: