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3/13: Cindy & Ray moving to mornings on Star 94

As expected, Cindy & Ray are moving to mornings on Star 94 after a successful five-plus years in the afternoons, according to program director J.R. Ammons. They replace the Morning Mess, who were let go after 14 months last week.

Start date is March 23.

In recent years, Cindy & Ray had the strongest ratings at Star, beating both Steve & Vikki (when they were at Star) and the Morning Mess.

Star’s ratings in general have flagged in recent months (as Q100’s star has risen under the new “people meter” measurement technology). And even Cindy & Ray’s numbers were relatively weak in January, the most recent ratings available.

Among 25 to 54 year olds, Cindy & Ray ranked 11th (the top 10 stations in that demo: V-103 & Ryan, WSB-AM, Kiss, Q & B98.5 tied for fifth, Grown Folks, Praise, Kicks, Dave and Project tied for 9th)

Among 18 to 49 year olds, Cindy & Ray ranked 9th, behind V-103, Kiss, WSB-AM, Q100, Project, 95.5/The Beat, Hot 107.9 and Praise.

Cindy Simmons and Ray Mariner entered the market amid much skepticism in 2003 because personality-focused afternoon shows are much less common than comparable morning shows. Top 40 stations tend to play more music in the afternoons. But the talk-laden show worked. Cindy & Ray dish plenty about pop culture news, with some relationship talk sprinkled in. After Steve & Vikki left in late 2007, there was speculation that Cindy & Ray would take over mornings.

But Star in late 2007 decided it didn’t want to disrupt two different time slots and kept Cindy & Ray as is. Unfortunately for Star, the Morning Mess didn’t match up with the station’s older demographic and that morning show was cut last week after a relatively short stint. Ironically, once the Mess cut back on the juvenile stunts, ratings had started to improve. But it sounded like the Mess team wasn’t happy either and left without any real complaint.

“I was surprised they didn’t do that before,” said Cindy & Ray’s agent Norm Schrutt, of the move. Cindy & Ray “are very comfortable with it. The company will make some adjustments to the show they are very happy with.” The only thing they will have to add to the morning show is more hard news. (He also represents the Morning Mess. He’s currently helping them find a new gig.)

His thoughts on competing against the Bert Show & Steve & Vikki: “Bert has an awful lot of audience and I’m sure Cindy & Ray are geared to that. I believe Steve & Vikki may find some of that audience coming back to Star.”

Who will be taking over afternoons? No word yet. Mid-day guy Tripp West had been told a few weeks back his job would be over soon but maybe this will enable him to stick around.

61 comments Add your comment

jason

March 12th, 2009
3:04 pm

Wonder what Cindy will sound like in the mornings with a hangover?

The Flash

March 12th, 2009
3:15 pm

I hope they keep Tripp for the afternoons … he would be SOLID!!!!

Phi

March 12th, 2009
3:33 pm

Ugh, bad enough having them on in the PM commuting home, now in the AM on the way to work? Booooo. Too much talk. I’d rather listen to music.

jarvis

March 12th, 2009
3:35 pm

Cindy has a nice chest.

elainer7

March 12th, 2009
3:35 pm

HOORAY!!! Anyone is better than that group from the Morning Mess!

JRisCindysBitch

March 12th, 2009
3:39 pm

i think it’s a GREAT decision! i can’t wait to hear old man ray and annoying Cindy. I haven’t listened to STAR in 3 years.

ac

March 12th, 2009
3:41 pm

Noooooo! Cindy and Ray in the mornings! The only good thing about Cindy and Ray is Cindy’s chest. They have no idea what is going on. Cindy reads her “Celebrity Dirt Alert” straight from online news. They are to old for the “new” Star94. I have stopped listening to Star94 when the Morning Mess was let go and was hoping to start listening back, but not anymore if Cindy and Ray are taking over. Sorry…

ac

March 12th, 2009
3:49 pm

Hey “theplaygirl” maybe you should and you can get into the morning show as well. Hey! Maybe you can replace Cindy……. That would be great! Hope to hear you in the mornings.

k

March 12th, 2009
3:49 pm

I love Cindy and Ray they are great. I stopped listening when the morning mess came about I tried but they acted like teenagers, and I am not old but I don’t want to listen to teenagers rambling and honestly when listners would call in they were rude to them. I will start listening again since Cindy and Ray are back!!!

Lily

March 12th, 2009
3:54 pm

No thanks, I’ll stick with Steve & Vikki in the morning.

Debbie

March 12th, 2009
3:56 pm

Why would I listen to Cindy & Ray on my way to work? I never listened on the way home.

JLG

March 12th, 2009
4:11 pm

Q100 in the morning and Project 9-6-1 in the afternoon……..
Just don’t change that and I’ll be a happy commuter!!!

Jules

March 12th, 2009
4:18 pm

This week has been the best commute ever. I listen to Q100 and when they go to commerical I switch to Star94 and listen to music. Too good to be true…figures.

Catherine Moore

March 12th, 2009
4:28 pm

Another huge mistake Star 94 where is your brain? Please no Cindy & Ray in the morning!!!!!! They suck as it is in the afternoon. You had a GREAT morning show with The Morning Mess and then you cut them loose. What a bad move. What in the world are you thinking? No more Star 94 for me. It’s over!!

Keep Tripp In 2009

March 12th, 2009
4:44 pm

http://www.facebook.com/home.php?#/profile.php?id=1565011587&ref=mf

Let’s rally together to keep Tripp in the afternoons.

Tami

March 12th, 2009
4:48 pm

I’m all for Tripp in the afternoons! I will, though, miss Cindy & Ray in the afternoons. I think their show format was perfect for the afternoons. But, I’m open-minded. Maybe the Morning Mess – minus the ridiculousness that they started out with and were starting to get better – was more an afternoon drive-time show than a morning show?? Who knows now?

knowthis

March 12th, 2009
5:17 pm

I’ll bet money they move Seacrest to afternoons and open middays back up for a live jock.

yeah!

March 12th, 2009
5:47 pm

I am SO glad that The Morning Mess are gone! They were not good and very juvenile! I hated that stint where Shannon went up to that married guy trying to get him to cheat! Just b/c your boyfriend cheated on you doesn’t mean ALL guys cheat! I hated it when Steve and Vicki left, but I am so glad Cindy and Ray are coming to the mornings! I think they are great!

Brian

March 12th, 2009
6:10 pm

I agree that Tripp West should be retained. He’s a solid jock with great pipes and a good personality.

They need to beef up Rob Stadler’s role again, like it was with Steve & Vikki and Gary McKee. Rob is a great newsman and hearing what sounds like a ticking clock while he’s reading the news in 60 seconds sounds like Star doesn’t give a rip about current events.

Will these changes add up to a reversal of Star’s recent fortunes? Maybe somewhat, but not totally until Star realizes that they have been beaten at the CHR game and segues back to a more adult-friendly sound.

jolie's mom

March 12th, 2009
6:29 pm

Sweet!
The morning mess was a nightmare! After listening to star 94 for years, I had to find something less insulting. I enjoy Cindy & Ray in the afternoon, but from the way they talk they don’t seem like get up at 3 a.m. people. Good Luck!

torn

March 12th, 2009
6:38 pm

love love love cindy and ray. pumped to have them in the morning now! BUT, when the morning mess stuck it up, i switched to q100. so it was q100 in the morning and cindy and ray in the afternoon. NOW WHAT TO DO??? i’m torn. my heart lies with cindy and ray i think.

Carlos

March 12th, 2009
7:05 pm

Bert from Q100 and Ray both have huge noses. I wonder if there is a correlation between nose length and success of hosting a morning radio show.

jm

March 12th, 2009
9:14 pm

Still won’t let me leave Steve and Vicki…The Mess was a Mess and Cindy and Ray are a Mess too….

Justin Cider

March 12th, 2009
9:21 pm

THEY SHOULD OF HIRED THE KIMMER! WHOA…. LOOK OUT!

nic

March 12th, 2009
9:24 pm

I hate Cindy’s voice. Wasn’t she arrested for DUI a couple years back?

Sterling Boyd

March 12th, 2009
9:25 pm

And to Carlos’ point, if you put Jen Hobby’s head on Cindy’s body, you’d have something extra-nice to look at.

arc

March 12th, 2009
9:43 pm

I cannot stand Cindy & Ray!!! They both talk a lot and say a whole lot of nothing. They need to be trained on how to have a conversation. They are incredibley awful and annoying!

Jim

March 12th, 2009
10:06 pm

I enjoy Cindy and Ray on my drive home. At least now I will have an alternative to the Bert show which plays so many commercials they have to insert a bit from Bert during them telling us that they will actually be back in 60 seconds. They sometimes play up to 5 minutes of consecutive commercials. Ridiculous.

Mike

March 12th, 2009
10:15 pm

Jarvis, I can’t even see Cindy’s chest in that picture. Guess I’ll have to take your word for it.

Angela

March 13th, 2009
7:24 am

Did not like the Morning Mess. They thought everyone over 35 had one foot in the grave and acted like junior high students. I listen to Cindy and Ray sometimes, but Ray can be very mean to his listeners. Why would he do that? They are the ones who are getting you the ratings to stay on the radio. He’s a grumpy person. He needs to lighten up, if he wants to keep an audience in the morning. No one wants to be treated the way he treats some callers in the afternoon, much less in the mornings. I would think a city as large as Atlanta would have better choices on the radio. I have lived here 5 years and have been disappointed in the morning shows. Steve and Vicki are funny and have great chemistry, unfortunately, even though I am the “older” demographic, I don’t like the music 98.5 plays. They need to be a little more contemporary.

Whatthe

March 13th, 2009
2:28 pm

NOOOOOOOOOOO!

Yuck

March 13th, 2009
4:30 pm

Talk about a face for radio! Those 2 need to stay off of the bus stop billboards.

Why?

March 13th, 2009
5:19 pm

A very reliable source has informed me that Ryan Seacrest’s show will be moved to afternoons. I just don’t understand why Star would go that route considering ratings have proven that talk doesn’t work in the afternoon. Whatever…I guess programming has their reasons.

tnecvolfan2001

March 13th, 2009
8:16 pm

well it’s actually smart to move C&R to mornings since they already have a following. keeping ryan seacrest is good, considering the morning show will most likely talk alot about american idol and who better to follow that up with than RS in the afternoon. STAR needs a music consultant to come in and shake things up and give them an identity the station can stick with.

Truth Hurts

March 14th, 2009
10:43 am

Well, good for Cindy….looks like sleeping with the boss has finally paid off. She got 3 people fired and she’s on the more prestigious mornings now. Atta girl.

Rob

March 14th, 2009
3:10 pm

Bad move Star94! Ray solid and a good talent; Cindy, just plain awful! No presences on air, hired for looks obviously, which seems more common in radio. Who let this chick behind a mic to begin with. The most annoying personality on afternoon radio! And the “hangers on” for the show, just as awful as she is. She’s going to need the Star staff to call and wake her out of her drunken haze, or what she may consider sleep. Now yet another annoyance in the AM. As for Bert, he and Melissa should go it alone. Jeff is a complete turd; Jen is a no talent who cries over a hangnail, and s/b just go home and be a trendy Kirkwood hausfrau; she doesn’t need the job anyway considering she married a rocker (although have you heard from them lately either?). Okay so we’ll compromise. Make her the receptionist at Q100 & Rock 100.5. She can handle that and it keeps her off air!

will

March 14th, 2009
3:41 pm

I like Ray but Cindy is just brutal to have to listen to.

Pennie

March 16th, 2009
7:55 am

I think it is an awesome move! I quit listening to Star 94 in the mornings, the morning mess was a mess. But I don’t miss it in the afternoons with Cindy and Ray. Now I will have a great start to my day!!

Truth Hurts

March 16th, 2009
8:53 am

I agree with the above, Rodney! Do some serious reporting and expose the affair between Cindy and the Big Man. It is why MM got fired without a doubt. They were #10 and Cindy and Ray were #9 in the ratings! Big difference….#9 and they’ve been around YEARS. Maybe if Shannon had spread her legs, she’d still have a job.

Radio Faces

March 16th, 2009
10:56 am

Cindy and Ray are no more unattractive than any of the other Atlanta radio personalities. No matter what station you listen to, they ALL have a face for radio.

Star 94: Cindy, Ray, entire Morning Mess
Q100: The Bert show is just fugly!
V103: Frank and Wanda, Ryan Cameron, Greg Street

I could go on all day!

Choices

March 16th, 2009
10:58 am

This stinks! Like the poster above, I usually listen to the Bert show in the morning and Cindy and Ray on the way home. It was nice when I didn’t have to choose!

NY Nick

March 16th, 2009
11:01 am

You Like Bon Jovi…..Check out this Clip

http://vimeo.com/3679262

Maree

March 16th, 2009
12:47 pm

I’ll bet that Cindy and Ray are somewhere with a notepad listening to the Bert Show right now.

Atlanta just sucks

March 16th, 2009
2:44 pm

The mess was great!!!And yes your all old!!!GO DIE!!!

Scoutmma

March 16th, 2009
3:24 pm

another reason to ride to work in SILENCE…..

Brainstorm

March 16th, 2009
4:18 pm

To: Atlanta just sucks…You should have used “you’re” and not “your”, and I think that you would hope and pray to also get old someday instead of the alternative.

Jeff Wheeler

March 16th, 2009
9:20 pm

Finally…something else to listen to then the Bert show. Good luck guys,
I will be listening on Monday am!!!!

Elizabeth

March 17th, 2009
3:20 pm

NOOOOOOOOOOOOOOOOOOOOO!!!!!!!!!!!!!!!!!!!!!!

km

March 17th, 2009
3:33 pm

I love Cindy and Ray!! I’m so excited they will be on mornings! Good luck you guys!!!

CMC

March 17th, 2009
10:17 pm

I sure hope they get rid of Dr. Blue…I don’t listen to Cindy and Ray on Wednesdays because he says a whole lot of NOTHING and he is just so annoying….I listened to the Morning Mess between commercials of the Bert Show…I hate they stopped the pranks on the 20s a few months back…that’s when I tuned it…finally liked them and now they are gone