You can talk about U.S. Rep. Anthony Weiner and the power of Twitter all you want.
But this video, made inflight on a Delta airliner by U.S. soldiers on their way home from Afghanistan on Tuesday, shows the real influence of social media:
Given the space restrictions, the video shows excellent stagecraft and is helped immensely by a no-nonsense director — a staff sergeant who immediately puts his own name behind his complaint. More details can be found here.
Forcing sweat to appear on the upper lip of a New York congressman is a small trick compared to sending a multi-billion dollar organization into bent-knee apology mode.
The following Delta press release moved at 1 p.m. today:
Delta Air Lines (NYSE: DAL) today increased its free checked baggage allotment for U.S. Military traveling on orders in Economy Class to four checked bags.
Delta’s revised baggage policy also allows U.S. military personnel traveling on orders in First and Business Class to check up to five bags