We were barred from listening to him speak, but we’re told that GOP pollster Frank Luntz this morning – in a lecture on messaging — urged Georgia delegates to the Republican National Convention to avoid the word “capitalism” in their arguments.
It’s a term that Karl Marx favored, and sounds leftist. When attempting to persuade independents, it’s better to use the phrase “free markets,” he said. We presume that sounds more Adam Smithish.
Possibly, “free markets” would test even better if spoken with a soft Kirkcaldy lilt.
According to several Georgia delegates, Luntz also said that Republicans had lost control of the phrase “middle class.” But the GOP wins when the phrase “hard-working taxpayers” is employed, he said.
The latter point isn’t too far from what we’ve already heard Michele Bachmann and Newt Gingrich hammer on here. “It’s not going to work when half of the people aren’t paying income tax, and half of the people are,” Bachmann said at a Sunday rally of tea partyers.
- By Jim Galloway, Political Insider