Frank Luntz to GOP delegates: Avoid the word ‘capitalism’

We were barred from listening to him speak, but we’re told that GOP pollster Frank Luntz this morning – in a lecture on messaging — urged Georgia delegates to the Republican National Convention to avoid the word “capitalism” in their arguments.

It’s a term that Karl Marx favored, and sounds leftist. When attempting to persuade independents, it’s better to use the phrase “free markets,” he said. We presume that sounds more Adam Smithish.

Possibly, “free markets” would test even better if spoken with a soft Kirkcaldy lilt.

According to several Georgia delegates, Luntz also said that Republicans had lost control of the phrase “middle class.” But the GOP wins when the phrase “hard-working taxpayers” is employed, he said.

The latter point isn’t too far from what we’ve already heard Michele Bachmann and Newt Gingrich hammer on here. “It’s not going to work when half of the people aren’t paying income tax, and half of the people are,” Bachmann said at a Sunday rally of tea partyers.

- By Jim Galloway, Political Insider

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24 comments Add your comment

Village Idiot

August 27th, 2012
3:17 pm

Instead of “capitalist,” try saying “greedy hate mongerer” and instead of “middle class” use the phrase “the help.”

zeke

August 27th, 2012
3:30 pm

that should fit right in with their strategy not to tell the whole truth about anything they want to do.

B. Thenet

August 27th, 2012
3:33 pm

It is hard to believe this guy still gets paid for hustling this snake oil. Instead of being good at your job, just get a job as an analyst on Fox News and the business will just roll in I guess.

His “analysis” and focus groups during the 2008 election were comically bad.

td

August 27th, 2012
3:43 pm

And Democratic pollsters do not tell their surrogates how to phrase things. What a freaking joke.

Jim must have a spy within the ranks of the Georgia delegation. More then likely one of those 4 Ron Paul supporters.

East Cobb RINO, Inc. (LLC)

August 27th, 2012
3:47 pm

Perhaps if “half of the people aren’t paying income tax” either had jobs or made a living wage they would be able to make a contribution. That is why it is called INCOME tax – you have to have an income to pay an income tax. But now I get it. The rich also do not pay income tax because they have no income….instead they have capital gains. So the rest of us “hard-working taxpayers” will continue to support both the rich and poor.

Marlboro Man

August 27th, 2012
3:53 pm

Proof they just want to trick and confuse, nothing to see in their bag.

td

August 27th, 2012
3:55 pm

East Cobb RINO, Inc. (LLC)

August 27th, 2012
3:47 pm

“Perhaps if “half of the people aren’t paying income tax” either had jobs or made a living wage they would be able to make a contribution.”

Wonder how many of those 50% are in single parent households? Wonder what their tax burden would be if there was a 2 parent household and say both make $10 per hour?

“So the rest of us “hard-working taxpayers” will continue to support both the rich and poor”

Bogus statement when the top 10% of wage earners pays 70% of all income taxes.

Buckhead Boy

August 27th, 2012
3:57 pm

Ten years ago an elderly Russian said to me: “We learned that everything our Soviet leaders told us about communism was a lie. Now we’ve realized that everything that they told us about capitalism is true.”

I suppose that the eminent Mrs. Bachmann was referring to those “people” like Halliburton who paid -$1.1 Billion and Boeing that paid -$.5 Billion in federal income tax last year. I can afford to help out some of the working poor with a transfer payment through the tax system, but these kind of transfer payments favored by the “corporations are people too” crowd will require a few millennium, which I don’t expect to have.

honested

August 27th, 2012
3:59 pm

‘Free markets’, ‘hard working’ and ‘middle class’, three concepts about which GA republicans know nothing!

honested

August 27th, 2012
4:01 pm

Village Idiot,

I think you stated the facts much more accurately.

The enemy within

August 27th, 2012
4:04 pm

I have met many of the GA delegates and aside from the rare Ron Paul delegate, none of them have any idea what capitalism or free market capitalism actually mean anyhow. What they think this country has is capitalism, but what both the GOP and the Democratic party favor and what this country is FASCISM/corporatism or merchantilism as it used to be known.

For those of us who actually know what capitalism and the free market really are, it disgusts us whenever republicans throw these words around in gross ignorance of the truth. Romney certainly doesn’t support capitalism. What he supports is corporatism. As does Obama, and as certainly did George W Bush (and virtually every president at least since the founding of the Federal Reserve in 1913. In fact the GOP was founded on the “American System” which was crony capitalism at its best and its chief champion after Clay, was Lincoln.

The enemy within

August 27th, 2012
4:09 pm

And for those of you who actually think what we have is free market capitalism, I would offer up the following list of agencies/laws/taxes/policies that have nothing to do with the free market. And this is just the short list.

The Federal Reserve and fiat money/fractional reserve banking
The IRS and the income tax
The EPA, the DEA, the ICC, the DOE, the DOLabor, the DOEnergy, the FAA, the FCC, the DHS, the TSA, the inheritance tax, the minimum wage, Obamacare, Medicare, Social Security, the Medicare Drug benefit, the Taft-Hartley Act, legal tender laws, the USDA, the FDA, the DHHS, virtually everything in the Federal Register that is not listed in the constitution.

Silent Jay

August 27th, 2012
4:13 pm

THIS JUST IN FROM TAMPA

Alert Secret Service Agents have wrestled Frank Luntz’s hair to the ground.

More on this as the story develops.

LMAO

August 27th, 2012
4:22 pm

There’s the truth, lies and damn lies. The GOP practices damn lies all too often. Romney was “like a bishop” in LDS Church according the piece that ran this weekend. He was the leader of the congregation or parishioner. His own words. Now he easily and freely tell lies what a man of God, I mean Joseph Smith?

A little bird

August 27th, 2012
4:37 pm

Enter your comments here

A little bird

August 27th, 2012
4:40 pm

He was a bishop. And a stake president. And he yelled at a woman in the hospital about to receive an abortion to save her life. This was in excess of Lds church policy which allows exception for rape, incest, or murder. And the Lds church did nothing.

Probably because he is cousins with members of the elite of the church. Did you think it was coincidence that them choose him to salvage the slc Olympic?

Buckhead Boy

August 27th, 2012
4:42 pm

And to prove that our concern is for you, the “hard-working taxpayer”, we’re going to nominate a man who hasn’t held a job in six years and claims to have paid tax at half the rate that you did on his income that was astronomically greater than yours. Not the most convincing argument that I’ve heard recently.

double

August 27th, 2012
4:43 pm

Yeah,and GE paying all those taxes.The coop.can’t pay taxes,they wouldn’t have any left to pay CEO’s millions plus stock options.Unless your job requires it,how can you say you work hard and stay on the computer 16 hrs.day?

yuzeyurbrane

August 27th, 2012
4:51 pm

Luntz gives pretty practical advice and most Republicans seem to exhibit a lot of discipline in adhering to talking points. Also, in totally avoiding certain topics like Romney was the Governor of Massachusetts who authored Romneycare, George W. Bush, Dick Cheney, etc. We’ll see if the American people are dumb enough to not see through this; Luntz and his clients obviously think they are that dumb.

GaBlue

August 27th, 2012
4:54 pm

Some of the speakers at the Rapubliclan National Convention:

http://www.bartcop.com/gop-rape-quotes.jpg

td

August 27th, 2012
5:16 pm

Buckhead Boy

August 27th, 2012
4:42 pm

“claims to have paid tax at half the rate that you did on his income that was astronomically greater than yours.”

Another bold face lie. Your actual Federal income tax rate paid to the Federal government was not 26% of your gross salary. If I was a betting man then I would say you paid less then Romney.

trime

August 27th, 2012
6:37 pm

these bigtime consultants get paid millions by the party for coming up with these “suggestions.” What a country!!!

Buckhead Boy

August 27th, 2012
7:49 pm

td, I think that the term is “bald-faced lie”; and my humor was not intended to relate to me personally, but rather an immagined argument made by Republicans to the general public. Sorry that went over your head. But, its good that you don’t bet.

eli

August 28th, 2012
1:21 am

Td,

I made just over $9 mil last year and paid about 23% in taxes. Which is fine. Unlike you I understand.that my lifestyle is entirely dependent upon infrastructure.that I alone can not build.

What you obviously do not understand is that those who earn $15mil a year in capital gains get a huge tax break. Now, I can not say that I work for most of my money… I don’t. It accumulates.with work on my behalf. There is something to be said for that though. The harder you work for your savings perhaps the less you should be taxed.

I did not even pay a dime in federal taxes when I inherited $17mil of my father’s estate! In case you haven’t noticed, I like to rub my wealth in the faces of the…well, the right-wing.

Personally, I like keeping my money and making you pay for my share of government services. As a citizen of the US I find it apalling.