On Florida TV, Newt Gingrich was outgunned 65 to 1

Juiced by super PACs, this year’s presidential contest has seen a 1600 percent increase in interest-group sponsored ads over 2008, according to a study by the Wesleyan Media Project of Middletown, Conn.

At 8:00:01 EST, Fox News and CNN both will race to declare Florida for Mitt Romney, the re-annointed frontrunner. (This assumes some discretion on the part of the networks, given that some of the state’s Panhandle is on Central time.) While you wait, consider the following – also from the Wesleyan Media Project:

Even though Romney has not been on the airwaves as much as he was in 2008, his campaign and its allies have dominated the airwaves in Florida, airing almost 13,000 ads on broadcast television across the state, as of Wednesday, the 25th…[Newt] Gingrich and his interest-group allies have aired only about 200 spots, with [Ron]Paul and [Rick] Santorum out of the broadcast television game.

That’s a 65:1 ratio. Unless that disparity closed in the final six days, 20 percent might be pretty good for Gingrich tonight.

- By Jim Galloway, Political Insider

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11 comments Add your comment


January 31st, 2012
4:42 pm

Absolutely not so where I am visiting in Florida. Tons of ads (mostly from PACs) for both Romney and Gingrich.

What is usually lost with such claims repeated from the Gingrich campaign is that the money came from supporters. Complaining that supporter campaign contributions were greater for an opponent is similar to complaining that the opponent got more votes.

Obama is going to have more money than Romney for the general election. Lots of that comes from his being the incumbent who has been in a position to reward his supporters – unions, select industries, companies, and executives. This is not true for either Romney or Gingrich (yet – at least one of them would do the same if they were incumbents).


January 31st, 2012
5:11 pm

At 8:01 PM Floridians will get their public airwaves back

markie mark

January 31st, 2012
5:33 pm

findog, I am with you….that adgun is headed for us in the very near future…..

Look before I leap...

January 31st, 2012
6:36 pm

markie mark

January 31st, 2012
5:33 pm

findog, I am with you….that adgun is headed for us in the very near future…..

At the first sign of a political ad here, I am switching on Roku and won’t watch anything other than HuluPlus.

My brother lives in Tampa and said it became unbearable the last 5 days.

Just a taxpayer

February 1st, 2012
7:27 am

Your location isn’t the center of the universe, or all of Florida. Act like you have some sense.

[...] my friend Jim Galloway notes at the Atlanta Journal Constitution, Mitt Romney ran 65 ads for every 1 ad run by or for any other [...]


February 1st, 2012
11:23 am

That’s a bunch of pious balogna. 200 spots??? I’ve seen more than that from Newt and cronies myself. And if there was any difference between the number of Romney vs Newt spots, it was negligible and unnoticeable. This is a blatantly false line of attack from Newt that is being picked up by his friends in the media.


February 1st, 2012
11:41 am

Why did Callista block the view of Newt’s other daughter last night??? Can the “Lady in Red” talk??? Cain, Palin and Mike Reagin joined in at the eleventh hour. Whar do they have to gain???

[...] ads. On TV alone, Romney spent $15.4 million to Gingrich’s $3.4 million. Put another way, Romney had 65 TV ads for every one ad by Gingrich. Over all, Romney outspent Gingrich 15 to 1. As long as Romney is going up against a less [...]


February 1st, 2012
12:52 pm

Romney without the conservative base will not win! Conservatives are sure voters
if they come out to vote. If Romney is the nominee, conservatives will stay home.
I was going out to vote for conservatives for Senator and Congressmen but, after
the disgusting antics of the Republican establishment, I will pass. Let these chumps
win the election by themselves. Good luck with that losers!

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