More than one Nathan Deal fan, over the last few weeks, has mentioned that they’ve registered their disappointment with Sarah Palin on her Facebook page – for her endorsement of Karen Handel in the Georgia race for governor.
It is a logical venue for complaints, given that Facebook is the vehicle that Palin used to announce her support of Handel shortly before the July 20 primary.
But a one-day trip through comments on Palin’s Facebook page shows only one disagreeing post, made more than 24 hours ago:
Louise Stewart Shackelford: I am a big fan but I wish you had done more research before making your endorsement of Handel for Gov. of GA. She is not a good candidate just because she is female.
John Dickerson at Slate may have found the reason for the absence of pushback from Georgia in a short piece on Palin’s use of this social media forum:
Palin’s Facebook page is a key tool in her public brand management. She has used it effectively to project her message, appear connected with voters, and bypass the traditional media (while simultaneously using it to rebroadcast her message).
In a recent Facebook post, she celebrated her 2 millionth fan on the site and the size of her reach. “Two million! Wow! That’s more than some cable news shows. Thank you all and let’s keep the momentum!”
How much work does it take to keep everything so sanitized? To help me find out, my colleague Jeremy Singer-Vine wrote a program to capture comments to Palin’s page before the clean-up crew could arrive. …. All these posts were initially public, if only for a few minutes.
We looked at the comments to 10 Palin posts over 12 days, capturing the deletions in the 24 hours after the posts were live. In that period, a rough average of 10 percent of total posts were deleted.
Dickerson has a link explaining how his program works. Among those comments jettisoned, he says, were “complaints about [Palin's] endorsements of so many female candidates.”