In her first TV ad of the GOP primary for governor, former secretary of state Karen Handel goes after all three of her major rivals – using ethics and lipstick.
Marilyn Quayle, wife of former vice president Dan Quayle, serves as narrator. Handel served Marilyn Quayle as deputy chief of staff.
Narrator:Three with iffy ethics. One wears lipstick. Three who look after themselves. One who looks after you. Karen Handel: Moved out of an abusive home at 17. Worked herself all the way to the White House. Karen’s tougher than an ox, but with a heart that comes from a life of beating the odds. Intelligence. Reform. Leadership. Handel.
Though the back end of the ad is laden with biography, this is the first attack ad of the GOP race for governor – though Handel would surely say that it’s only comparative.
And with a female voiceover, there’s no doubt that Handel is aiming at GOP women to give here a berth in a runoff.
Production quality is high – the ad is the handiwork of Fred Davis, the California ad whiz. No word yet on the size of the buy, which will make all the difference in the world.