Lisa Borders puts up the first TV ad in mayor’s race

Lisa Borders has become the first Atlanta mayoral candidate to make the move to television, with a 30-second ad touting her recent endorsement by the city police union, and her “tough” decision to support a property tax increase that ended public safety furloughs.

According to my AJC colleague Eric Stirgus, the Borders camp has bought time on cable channels such as CNN, HGTV, Hallmark and Lifetime _ an indication that women voters are a chief target.

See it here:

“She made the tough choices. No more furloughs. Police walking our neighborhoods. Safety in our homes. Atlanta deserves a leader who does more than promise protection,” the narrator says. It’s hard to say who that last bit is directed at: Both Councilwoman Mary Norwood and former state lawmaker Kasim Reed have emphasized crime as an issue.

Borders does not appear in the ad, and the production values aren’t overly high _ clearly the campaign is husbanding its money. Fund-raising in a recession has affected every campaign.

Spokewoman Liz Flowers said the Borders campaign has given the ad a soft launch. It first began airing five days ago, as the weekend began.

Depending on how often and how long the ad is aired, the TV spot could give Borders an edge in a multi-candidate race in which name identification alone will play a large role. Flowers declined to give the size of the media buy associated with the commercial.

“The cable commercial is part of our entire package of meeting voters where they are,” she said.

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53 comments Add your comment

Steve

September 15th, 2009
4:06 pm

Reed better get up on TV quick, before this race passes him by.

Steve

September 15th, 2009
4:12 pm

BTW, what in the hell is a “slow launch”? If your TV buy is not large enough, you’re really just throwing away money. I swear, this mayoral campaign is amateur night.

Shawn

September 15th, 2009
4:16 pm

I’m sure Reed’s commercials will be coming soon and often, seeing as how he outraised Borders and Norwood last quarter.

Steve

September 15th, 2009
4:19 pm

He outraised and outspent them, so the scoreboard showed the same. Norwood had the most money on hand. Reed and Borders weren’t far behind.

GA Peach

September 15th, 2009
4:21 pm

@Steve a “slow launch” means she really needs to buy some TV time, but she doesn’t have the money to do it the right way. Moreover, that ad is really poor quality (cheap)…looks like a child created it on a Fisher-Price laptop.

Scott E.

September 15th, 2009
4:25 pm

1. If she’s so tough on crime and such a “leader”, then why didn’t she support the mayor’s proposal for a modest tax increase last year to keep our public safety officials off of furloughs?

2. How did she “make tough choices” for no more furloughs when she didn’t vote on the issue?

As far as the other three candidates — I know that Mary specifically voted against it, claiming she didn’t have enough information. Reed was on record advocating for it. Reed also collected more than 5,000 petitions from Atlanta residents who were against the furloughs and presented them to council PRIOR TO the vote… Jesse was nowhere to be found.

Mary N.

September 15th, 2009
4:26 pm

How did Lisa lead the charge to remove the furloughs? She didn’t even vote on the matter. And to be quite honest, she did everything in her power to avoid voting on the matter. She thinks her abrasive nature will scare people into not questioning her…think again.

Borders for Dogcatcher in 2009

September 15th, 2009
4:28 pm

She lies and her commercial is cheap!!

No To Borders

September 15th, 2009
4:29 pm

I’m not surprised that Lisa lied about ending the furloughs because that’s what homewreckers do…they LIE. Stay away from married men, Lisa. We need a mayor with integrity

Borders for Dogcatcher in 2009

September 15th, 2009
4:29 pm

She lies and her commercial is cheap.

Pulse

September 15th, 2009
4:32 pm

I’ve heard about Lisa Borders’ affinity for married men…is it true?

Borders for Dogcatcher in 2009

September 15th, 2009
4:32 pm

She LIES and her commerical is cheap. I mean even in a recession, its bare-bones . . . like her platform. We aren’t serious about electing her mayor are we, Atlanta?

Borders for Dogcatcher in 2009

September 15th, 2009
4:33 pm

Enter your comments here

Borders for Dogcatcher in 2009

September 15th, 2009
4:35 pm

I’m sorry . . did I mention that her commerical was cheap?

Buckhead for Norwood

September 15th, 2009
4:44 pm

Everyone go easy on Lisa Borders….she’ll bite you or slap you with her velvet glove. They didn’t allow her to speak in her first ad because she can’t help but come off as abrasive and catty. She can’t take criticism without getting emotional. Obviously, Lisa’s not mentally or emotionally fit to be mayor of a big city.

Jesse Spikes

September 15th, 2009
4:47 pm

Apparently, Borders made a TV ad on a radio ad budget LOL. Being first isn’t everything if you can’t do it right. A slipshod TV ad for a slipshod candidate.

LaVergne

September 15th, 2009
4:57 pm

Has anyone see Hank Johnson’s (D-Ga) latest racist comments? He was just on CNN talking about white hoods. More race card playing. Shocker.

http://www.politico.com/blogs/glennthrush/

Jerry

September 15th, 2009
5:09 pm

Surely, she’s not putting that crap on CNN.

newA

September 15th, 2009
5:24 pm

Calling someone a homewrecker is a terrible thing to say, is that true?

Angry Taxpayer

September 15th, 2009
5:29 pm

She is proud to have advocated taking more from the taxpayers that pay the most in the State of Georgia and the highest water and sewer rates in the Country – that is exactly what Atlanta needs to get out of this economic mess caused by an incompetent Franklin Administration.

Donny Fairplay

September 15th, 2009
5:34 pm

Mary Norwood supporters’ line of attack: “Lisa is catty and like married men”
Kasim Reed supporters’ line of attack: “Lisa didn’t support the INITIAL tax increase”
Now that we know who’s who.

You people baffle me. Slander doesn’t work and either does misdirection. There is one FACT here. Borders is the first on TV. Kasim isn’t and neither is Mary. Maybe if Kasim was he wouldn’t be watching this race slip out of his hands and I pray to God that Mary is given more opportunities to open her bug dumb mouth.

Truth be told

September 15th, 2009
5:40 pm

Actually, she was endorsed by a 5 member board of the police union that didn’t have the nerve to let the membership vote because they knew Norwood would have won the endorsement.

Truth be told, Lisa Borders has been a part of the nod squad that has screwed the police for the last 8 years. Only Norwood stood against that crew.

Notice that she doesn’t mention police union in the ad, and doesn’t have the union’s president at the podium. Wonder why?

Lee

September 15th, 2009
5:41 pm

Whoever Shirley Franklin endorses I will be sure to NOT VOTE for him or her.

Charles

September 15th, 2009
5:51 pm

And saying no to police furloughs isn’t exactly a tough choice. It’s a pretty popular and politically convenient choice. I mean, come on here. Security is always a winning issue. The real difficult choices come when you have to pay for the furloughs. What programs will you cut or what taxes will you increase? That’s the tough choice.

E.F. Hutton

September 15th, 2009
5:56 pm

Two questions these candidates need to answer:

1. What SF programs will you keep and which will you stop?

2. Which SF appointments will you keep and which will you fire?

King

September 15th, 2009
6:02 pm

Kasim and his thug nation should have some gangsta crap coming soon. His entire campaign is run by hoodlum party promoters. I don’t want him and his team of gangstas in city hall.

Truth be told

September 15th, 2009
6:05 pm

Borders has the best of both worlds, when the council does something she thinks is popular, she say’s she supported it. When they do something bone headed – which is quite often, – she can say she was didn’t vote for it.

Truth be told, Borders doesn’t vote and has been about as close to nothing on in her role as possible.

She did appoint the least effective member on council – Cleta Winslow – as chair of the Public Safety Committee.

Claire

September 15th, 2009
6:06 pm

Wow…so this is how it works, huh? A commercial drops and the attacks about “homewrecking” and “lying” (citation needed) show up out of left field. That’s cute, but the scare tactics don’t work on the intelligent voting populace. Oh, and another thing, writing in ALL CAPS doesn’t legitimize your claim or given anymore credence. Now if you wrote in red with italics (maybe an LOL smiley face for effect) you’d have a point…

Give it a shot ;p

MoneyBags

September 15th, 2009
6:08 pm

Yeah Reed raised more money especially from white corporations including Carter and all the law firms he is a puppet to. An article I read awhile ago described Reed best. Kasim Reed is a Portrait of a Negro Corporate Politician!

Where's the Money

September 15th, 2009
6:10 pm

@No to Borders. Schilling for Kasim or Mary? KR’s brother strong-arms minority vendors for the mayor and uses his position in the office of contract compliance to force vendors like Mack Wilborn to beg Jamie Foxx to give you a boost. Wonder how much of his money is coming from extortion… plus, he needs the help cause he spent $300K on radio ads no listened to and mail that looked like he escaped from prison.

Then there’s Mary – being bitch-slapped by a well respected CFO and a lame-duck mayor must hurt. expect you to lash out… Try not to use your D.C. campaign manager (3rd in the last few months) to write your talking points. “Enron accounting” not so cute any more…

Kasim's dl lover

September 15th, 2009
6:14 pm

Kasim is ohhh so great!

Harry Q.

September 15th, 2009
6:14 pm

Borders goes up first and Kasim’s machine kicks into high gear. Gotta give the man credit for multi-tasking. A commercial that speaks for itself is hard to lash out at – especially when your counter-attack is the Atlanta Progressive Firefighters (who you publicly swore not to recognize at the Firefighter debate). To get Georgia Equality and the police the week of Atlanta Eagle is the mark of a real leader. Probably don’t recognize it…

cletus T Rockafella

September 15th, 2009
6:15 pm

Watched the ‘debate’ (no debate), so the true conclusion is: Borders is a POS liar, a shirley ‘crook’ franklin wannabee, karim/kareem/kayreem/k-ream whatever his name is, is a thug and totally worthless. He is also a liar. Mr. Spikes seemed nice, which is NOT something you can be as a mayor. Mary? A republican white B***h as mayor of the dark city of atlanta? BWAAAAAAAA!

If we can’t get Clark Howard, then dig up maynard, put him in. or whoever owns all the nightclubs in buckhead. Or hitler. There’s your new mayor. Enjoy.

Kasim's past

September 15th, 2009
6:16 pm

beat any women lately, KR?

Kasim's dl lover

September 15th, 2009
6:16 pm

Did I mention I love Kasim. I’m just like the rest of you guys on here. A secret Kasim staffer sent to post and discuss how he’s the best thing since air and water.

Oh, did mention that Mary and Lisa are bad! B/c they are, esp Lisa. I’m so glad Kasim pays me so little money to have his back on these blogs. I just hope his girlfriend(s) don’t find out about me, he would not like that, me being a MAN and all!

Wake Up ATL

September 15th, 2009
6:18 pm

FYI – Kasim Reed ran Shirley’s campaigns and most of the people in City Hall are people who he helped hand pick with Shirley. So…… how is he about change again? How is that he wants to distance himself so far from Shirley, when he picked her entire cabinet and other depts as well. Interesting…..

For Borders

September 15th, 2009
6:22 pm

@Truth be told. Lisa went on the record for the tax increase – $20/month to stop furloughs and she held extra sessions for Council and the public to make sure they got more information than ever before. Mary didn’t show up and Kasims solution would leave the city with a $35M deficit. She’s doesn’t get to vote unless she fails to get the votes lined up. And she did fail – tried to get rid of Pennington in 2007 and no one would do it.

Kanye's Beard on Twitter

September 15th, 2009
6:28 pm

AY AY AY AY IMMA LET U FINISH COMMENT FOLKS, BUT LISA BORDERS HAD THE BEST CAMPAIGN AD OF ALL TIME!

Boy he a fool

September 15th, 2009
6:35 pm

Why is everyone on here so mad? Why are all of yall taking sides instead of discussing the real issues taking place in this city. Can’t we all just get along.

Deez nuts

September 15th, 2009
6:39 pm

Lisa and Jesse are the best options, Kasim and Mary just pander to whoever is popular for the day. I could tell that watching the debate. KR looks constipated and Mary looks like a troll. HAHA

Impartial

September 16th, 2009
12:44 am

I think this is silly. While lisa’s commercial was ill prepared, rushed, and uninformative, the undeniable fact is that she was FIRST. The other undeniable fact is that it was BAD. Im curious to see what Kasims multi-million $ production looks like…..STAY TUNED

Realest Housewife

September 16th, 2009
12:46 am

I just want lisa to look over to kasim next time and ask….WHO GONE CHECK ME BOO

MR.SMITH STAYS HOME

September 16th, 2009
8:27 am

Lisa will do it, honey. She gone roll up in deh like she done did on V103, ’cause she so fake wit huh plastic surgery face an’ huh fake gangsta talk wheneva she be talkin’ to da hood and din she be like Laura Bush when she be talkin’ at da funraisers.
She’s a compulsive liar, who’s not even honest about who she is. Go to her website and a get a load of how she tries to pretend to be biracial in that statement she made about the black mayor memo. If that’s not talking out of both sides of her mouth, then I don’t know what is. What kind of person would lie about their parents to get elected?
If you thought Shirley and BIll were lunatics, you ain’t seen nothin’ yet. All kinds of crazy stuff flies out of the “Sweet Face”’s mouth.

WeGetPaidToBlogForBorders

September 16th, 2009
9:36 am

Bet: Borders is about to do an internal poll and is buying SMALL tv buy to boost her numbers a couple points right before she does the poll. Notice that Borders is the ONLY candidate who hasn’t released an internal poll (even though her disclosure shows she paid for several)….Why is that? Hmmmm…….

Buck

September 16th, 2009
11:53 am

Any of y’all on here saying Ms. Lisa lies is a RACIST.

Cutty

September 16th, 2009
1:09 pm

Special people you all are. The city is going down the tubes, and this is the highest level of discourse we can have as citizens. Now I see why those in the suburbs look down on Atl. You give them reason to, you paid staffers.

TD

September 16th, 2009
1:47 pm

Yes, that ad, indeed, was poorly produced. I produce TV material on a regular basis and this spot looks like it was edited on a laptop in a basement somewhere. I know I look at these things closer than most but the way I see it, if your TV spots are cheap looking, so is your campaign. The lack of “real” footage says to me that either they have no money, or the company that produced it is still in high school and lack professional cameras. (By the way, what’s up with the voice over? Sounds like a James Earl Jones wannabee.) Man, we are a tough crowd here!

Teela

September 16th, 2009
2:23 pm

Ahhhh…the whiff of Atlanta politics…..

Competes with the sewer.

Throwing sexual innuendos at Reed and Borders is cheap….and calling Mary Norwood a white bitch is just the usual racism we have come to expect here.

Whatever Atlanta gets, it deserves because the people here have a lot to answer for: the ignorance, racism on BOTH sides, the pathetic excuses for political discussion.

Enough. Atlanta is bleeding out. Economically and culturally. The tension in this city could be cut with a knife. Who will suffer? Those who need the help the most, the poor and disadvantaged.

I can laugh at the comments about a ‘white’ mayor, ie. Mary Norwood. She’s such a liberal you can bet that Black people will have more than an ear in City Hall. She will bend over backwards to attend to black concerns and issues, but the real issue is this: Can she run a city that has such divisions?

I don’t know, but I do know that the racism of Blacks so far on a ‘white’ candidate….and this one just happens to be a white woman…shows a deeper misogyny.

Incredible.

ghostwriter

September 18th, 2009
5:47 am

Like I said in the past, as a minority I’m voting for Mary Norwood even if she isn’t the best candidate because of tired of the this “who’s blacker that who” act.

ghostwriter

September 18th, 2009
5:48 am

Sorry, that should say, because I’m tired of this “who’s blacker that who” act.