Lisa Borders has become the first Atlanta mayoral candidate to make the move to television, with a 30-second ad touting her recent endorsement by the city police union, and her “tough” decision to support a property tax increase that ended public safety furloughs.
According to my AJC colleague Eric Stirgus, the Borders camp has bought time on cable channels such as CNN, HGTV, Hallmark and Lifetime _ an indication that women voters are a chief target.
See it here:
“She made the tough choices. No more furloughs. Police walking our neighborhoods. Safety in our homes. Atlanta deserves a leader who does more than promise protection,” the narrator says. It’s hard to say who that last bit is directed at: Both Councilwoman Mary Norwood and former state lawmaker Kasim Reed have emphasized crime as an issue.
Borders does not appear in the ad, and the production values aren’t overly high _ clearly the campaign is husbanding its money. Fund-raising in a recession has affected every campaign.
Spokewoman Liz Flowers said the Borders campaign has given the ad a soft launch. It first began airing five days ago, as the weekend began.
Depending on how often and how long the ad is aired, the TV spot could give Borders an edge in a multi-candidate race in which name identification alone will play a large role. Flowers declined to give the size of the media buy associated with the commercial.
“The cable commercial is part of our entire package of meeting voters where they are,” she said.
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