This morning, the Atlanta mayoral campaign of Kasim Reed released the results of a tracking poll that showed the state senator in third place:
Which may have struck some of you as a strange bragging point. The specifics: Mary Norwood, 33%; Lisa Borders, 19% and Reed, 16%.
What Reed is advertising is movement relative to his two rivals — at least, according to the poll memo being distributed to potential donors.
Download it here, but this is the gist:
Although Norwood currently leads the pack, she has not managed to make any statistically meaningful progress since she began her campaign (Norwood support — May: 32 percent; August: 33 percent). With the so-called front-runner stalled in a going nowhere fast campaign and the second place candidate losing ground (Borders support — May: 25 percent; August: 19 percent) and poised to fall even further behind, it is clear that the dynamic of this race has changed. Currently, Kasim Reed is the only candidate with a positive trend.
No crosstab info is included. Remember, what you’re reading is a marketing tool. A sales pitch. A certain amount of skepticism is natural — and healthy, too.
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