Even after finally winning the coveted Daytime Emmy for Drama Series (the first in its 22-year history), CBS soap “The Bold and the Beautiful” still didn’t earn respect in primetime Sunday night.
The live telecast rolled the credits and went off the air before the cast and executive producer Bradley Bell could even get on stage to make an acceptance speech. The gesture was a particularly sharp poke to the eye for the 30-minute drama that, in 2009 remains one of the most commercially viable soaps on daytime due to its success as an export to viewers overseas.
Of course, this was the same awards show that honored “Guiding Light” and invited its entire cast to the stage for a standing ovation after CBS pulled the plug on the genre’s oldest soap after 72-years earlier this year.
But Emmy voters weren’t afraid to reward some of the gutsiest performances of the year, even if they weren’t the hands on favorites to win. “One Life to Live” trouper Susan Haskell scored a Leading Actress trophy for acting out one of 2008’s truly icky storylines that involved her iconic soap character, a rape survivor, falling in love with her former rapist while recovering from amnesia.
Despite rumblings from faithful viewers on the Internet, Haskell acted the hell out of the storyline. From the podium Sunday, she promised her kids to snag autographs from “Sesame Street” characters who were there to pick up the Lifetime Achievement award (a tuxedoed Cookie Monster promptly munched on the Emmy hardware).
Lead Actor winner “Young and the Restless” actor Christian LeBlanc curiously won in a year where his lawyer character Michael Baldwin largely propped up the other storylines on the CBS soap.
And after finally wresting the Emmy gold away from perennial winner Ellen DeGeneres for Talk Show Host, the ladies of “The View” weren’t even present to pick up their long elusive Emmy.
Sunday night’s 36th annual Daytime Emmys broadcast was beamed live from the Orpheum Theatre in Los Angeles and aired on the CW, after ABC, CBS and NBC, the three broadcasts that actually air soaps passed on airing the program.
Between Emmys, the CW used the airtime to hawk its soapy primetime wares for the fall, including a relaunch of 1990s hit “Melrose Place” and the locally filmed “Vampire Diaries” starring former “Lost” star Ian Somerhalder.
For a full list of winners: click here.
For a photo gallery, click here.
So, what’s your take? Did the Emmy voters get it right by snubbing industry vets like Anthony Geary and Jeanne Cooper in favor of some new blood this year? Did you like the telecast on the CW?