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Cash-Strapped ATL Shakespeare Co: To Be or Not To Be?

Shakespeare Tavern artistic director Jeff Watkins

The Atlanta Shakespeare Company is dealing with offstage drama worthy of The Bard himself.

In a frantic e-mail to 8,000 subscribers this week, Atlanta Shakespeare Company artistic director Jeff Watkins disclosed that the downtown theater company’s revenues are down $213,000 and that it needs to raise a quick $10,000 in order to keep the nonprofit “alive and well.”

To further emphasize the point, the e-mail contained a photo of Watkins dramatically grabbing for the end of a length of rope.

“I’m used to doing my suffering in silence,” Watkins told Buzz Friday. “It’s not my nature to send out an e-mail like this. But the bottom line is, I didn’t have much choice.”

Like countless others waging battle with the economic downturn, the 25-year-old theater company is caught in the current credit drought. Watkins said the theater’s American Express credit line was closed without notification. Watkins discovered that financial fact only after a $10,000 check bounced this month.

Watkins is especially frustrated because last year the company, housed inside The New American Shakespeare Tavern on Peachtree Street, brought in more than $1 million in earned income.

“You just can’t run a million dollar business without carrying some debt,” Watkins said.

But last fall, Watkins noticed school field trip bookings, a lifeblood for the Shakespearean center, suddenly slowed to a trickle.

“Everything constricted,” he explained. “Less tax revenue meant slashed school budgets, which trickled down to us.”

Watkins said he’s heartened by the $10, $20 and $50 contributions diehard Bard devotees are currently shelling out via a PayPal link on the company’s www.shakespearetavern.com website.

“The big donations just aren’t there right now,” he said. “It’s the smaller donations that are keeping us afloat.”

He’s optimistic that he’ll meet Tuesday’s looming deadline to pay off past due bills but worries about the upcoming summer season when kids are out of class and theater goers traditionally go on vacation.

Said Watkins: “This fall will be our 20th anniversary on Peachtree Street. I want us to be able to celebrate that and be able to do that with less debt.”

For more info: www.shakespearetavern.com.

14 comments Add your comment

Equality 7-2521

March 21st, 2009
6:14 pm

[...] “Cash-Strapped ATL Shakespeare Co: To Be or Not To Be?” By Richard Eldredge. Atlanta Journal-Constitution. March 20, 2009, [...]

TEdwards

March 22nd, 2009
12:24 pm

they should try having some different and more talented actors for a change. i stopped going there after seeing essentially the same cast in 4 different shows. overall the performances were lackluster and similar to the shows i had seen before. i felt like i was going to see the same show over and over and over.

Aphra Behn

March 24th, 2009
1:48 pm

No one should waste money by trying to bail out this theater. If you read the story they have $10,000 “crisis” now. If solved, operating expenses will create another crisis within weeks. It’s over for the Tavern. Odd it lasted so long since the quality of the work has gone downhill the entire decade. Atlanta cannot, and should not support two Shakespeare companies. Jeff Watkins has never displayed any talent as a director or actor.

Lydia Arnold

March 24th, 2009
2:48 pm

Based on the current production of “The Canturbury Tales” this theater should close post-haste. The acting runs the gamut from amatuerish to awful, and the script shows that just because something is old does not make it worth reviving. The show is misogynistic to the point of insulting, as is the shameful lack of diversity.

Laura Aguirre

March 24th, 2009
4:40 pm

Once this completely unnessacary theater closes can we wall up that eyesore of a facade. I find it insulting that Peachtree Street sould celebrate an era in English history which was actively populating Georgia with African slaves.

[...] Atlanta’s resident Shakespeare company is asking “to be or not to be?”, while its symphony orchestra has announced pay [...]

Nsenga K. Burton

March 24th, 2009
5:24 pm

For twenty-five years the only talent Jeff Watkins has displayed is for hucksterism. The Tavern has long been artistically bankrupt. Send your money to Georgia Shakespeare Festival.

melissa leftwich

March 25th, 2009
1:29 pm

The current artistic/management of The Tavern should be allowed to go bankrupt. As the economy recovers the building could be revived with new personnel, hopefully people with greater vision and talent than Watkins and Co. For several years the shows have been just, well, lazy. Dan Hulbert’s honesty about the Tavern is missed.

[...] Shakespeare Tavern may close [...]

marlowe

March 25th, 2009
8:36 pm

Theatrical Darwinism at work. I liked the Tavern better in the 90’s before it expanded. I hated the name New American Shakespeare Tavern. It is so pretentious. The work kept getting worse. I haven’t been in years. It would be nice to see it come back in a few years, staffed by people with talent and vision.

[...] to the article in the AJC’s Peach Buzz about the Atlanta Shakespeare Company were evidence of this.  One reader stated, “No one [...]

soma and driving under the influence

May 1st, 2009
1:34 pm

Piece-goods e shipment area! Tot up to favorite

Mercurial Mercutio? « aparté

May 8th, 2009
2:50 pm

[...] Mercurial Mercutio? No more Shakespeare?! [...]

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