Beer giant gets crafty with packaging similar to Flying Dog

The resemblance is uncanny, or is that unbottley? (Image from

The resemblance is uncanny, or is that unbottley? (Image from

There’s two things you shouldn’t mess with — a man’s woman and his beer. *

Beer conglomerate Anheuser-Busch InBev, which owns at least one alcoholic beverage stripped of taste, has yet to learn that lesson.

A beer and whiskey review site alleges A-B InBev is using packaging quite similar to that of Flying Dog Brewery, a legitimate craft beer maker in Maryland, for its line of beers under Blue Dawg Brewing label. has a nice photo (at right) showing the similarities between a Flying Dog product and Blue Dawg’s “Rascal’s Wild Red.”

Flying Dog uses the distinctive art of British cartoonist Ralph Steadman, best known for his illustration of Hunter S. Thompson works.

When Beer & Whiskey Bros. contacted A-B InBev and was told any perceived similarity in packaging is “a very great stretch of the imagination.”

And …

“If a consumer is surprised to learn that the beer they’re enjoying is brewed by Anheuser-Busch, it should be a happy discovery, because our brewing credentials and quality standards are second to none in the industry.”

Others have called the packaging “camouflage marketing.” says Blue Dawg Brewing, allegedly located in Baldwinsville, N.Y., is a “few cubicles inside a multi-national beer company.” I wasn’t able to find a Blue Dawg Brewing website, so that may be correct.

But quite a few beer review sites say Blue Dawg beers are tasty. I’ve yet to have one, and probably never will. Still, if you’re looking for craft beer, look at the cap. If it’s a twist-top, keep looking.

* There’s actually more than two things you shouldn’t mess with but I don’t have enough room in the lead to list them all.

5 comments Add your comment


August 8th, 2013
2:48 pm

Blue Dawg, meet Red Dog.


August 8th, 2013
6:27 pm

“The resemblance is uncanny,…”

Not really, the resemblance is faint. Even the cognition challenged seemingly could see one has a silver cap and the other a red cap among several differences.


August 9th, 2013
7:20 am

@ Bumper~ Go take an Advertising – Semiotics class and then make an educated comment.


August 13th, 2013
11:36 am

Yah…they both are glass bottles with labels and beer inside….I bet they both use hops too….

Ron H

August 15th, 2013
2:16 pm

“Still, if you’re looking for craft beer, look at the cap. If it’s a twist-top, keep looking.”

Soooo true.