Social media is all the marketing rage these days, and there are endless tips available online for how to best promote a business.
The owners of “Amy’s Baking Company” in Arizona, Samy and Amy Bouzalgo, didn’t bother reading up on the craft before creating a Facebook page, or, as they allege today, all of their social media accounts were simultaneously hacked. Either way, the online drama that ensued after the couple’s May 10 appearance on chef Gordon Ramsay’s “Kitchen Nightmares” — they are the only people the pugnacious restaurateur has walked out on — is instructional.
After the show aired, highly-trained ninja trolls, err … I mean “redditors,” aka contributors to the popular social news website reddit (of which I am a registered member so please don’t flame me, the server squirrel is tired today), began bombarding the hapless duo with entertaining/cruel online missives.
Instead of replying tactfully, or shutting the page down until the whole mess blew over, the Bouzalgos, or someone who hacked their Facebook, Yelp and Twitter accounts, as well as the restaurant website, began firing back … IN ALL CAPS. One of the tamer retorts: “GO TO SLEEP YOU LITTLE KIDS. DREAM ABOUT BEING SUCCESSFULL (sic) BECAUSE WE HAVE A MULTI MILLION BUISNESS (siccer) WITH SUPPORTERS! YOU CANT (siccest) BRING US DOWN!”
It was like throwing gas on a fire. Within hours, denizens of the sleepless hive/borg entity from Ameristralia and elsewhere were in full attack mode.
The end result is multiple “How Not To Use Social Media” articles, including one from Forbes that has such gems as “don’t respond to trolls” and “reddit is not for the weak.”
Or maybe the owners of Amy’s are social media experts? They have almost 50,000 “likes” and 4,000 people “talking about” the restaurant on Facebook. Maybe the Bouzalgos are the master trolls?