Restaurant owner meltdown on Facebook?

The owners of Amy's Bakery

Samy and Amy Bouzaglo, owners of Amy's Bakery. (From Kitchen Nightmares)

Social media is all the marketing rage these days, and there are endless tips available online for how to best promote a business.

The owners of “Amy’s Baking Company” in Arizona, Samy and Amy Bouzalgo, didn’t bother reading up on the craft before creating a Facebook page, or, as they allege today, all of their social media accounts were simultaneously hacked. Either way, the online drama that ensued after the couple’s May 10 appearance on chef Gordon Ramsay’s “Kitchen Nightmares” — they are the only people the pugnacious restaurateur has walked out on — is instructional.

After the show aired, highly-trained ninja trolls, err … I mean “redditors,” aka contributors to the popular social news website reddit (of which I am a registered member so please don’t flame me, the server squirrel is tired today), began bombarding the hapless duo with entertaining/cruel online missives.

Instead of replying tactfully, or shutting the page down until the whole mess blew over, the Bouzalgos, or someone who hacked their Facebook, Yelp and Twitter accounts, as well as the restaurant website, began firing back … IN ALL CAPS. One of the tamer retorts: “GO TO SLEEP YOU LITTLE KIDS. DREAM ABOUT BEING SUCCESSFULL (sic) BECAUSE WE HAVE A MULTI MILLION BUISNESS (siccer) WITH SUPPORTERS! YOU CANT (siccest) BRING US DOWN!”

It was like throwing gas on a fire. Within hours, denizens of the sleepless hive/borg entity from Ameristralia and elsewhere were in full attack mode.

The end result is multiple “How Not To Use Social Media” articles, including one from Forbes that has such gems as “don’t respond to trolls” and “reddit is not for the weak.”

Good advice.

Or maybe the owners of Amy’s are social media experts? They have almost 50,000 “likes” and  4,000 people “talking about” the restaurant on Facebook. Maybe the Bouzalgos are the master trolls?

9 comments Add your comment

Jim Sutherland

May 15th, 2013
8:01 am

You hit it at the end. if you want hits, irritate the trolls, if you want peace, shut it down. By the way, I have a small business, right here in Atlanta, with satisfied customers and I take feedback from experts well, and boy do I wish that the AJC would pay even a little attention to mine, but, alas, you have to be a total psycho to get your attention, it appears.


May 15th, 2013
8:20 am

These attention wh*res are just looking for their own reality show/15 minutes of fame. This has actually been going on for almost 3 years. I’m sure when they signed up to be on the show, they didn’t bank on her criminal history being exposed.


May 15th, 2013
8:52 am

Their Yelp review scores are unfairly skewed downward by people who posted negative reviews after watching Ramsay’s show but did not actually eat there. However, there is enough documented evidence (video of owner lunging at customer, 911 call, etc etc) to indicate that these people are fully wacko-compliant and reality-deficient.

I will be traveling to Phoenix this year and definitely plan to make this one of my stops. And shame on everyone for publicizing this; they’re trying to turn themselves into Soup Nazi West.


May 15th, 2013
8:53 am

Ramsey is a jerk, yes he is right most of the time but he is still a class A buttwipe in being right, the abusive, screaming act got real old real fast


May 15th, 2013
9:14 am

Who are these people? Why do we care about them?

Why is this news? What is wrong with you people?


May 15th, 2013
9:16 am

If you watched the show on TV, you know there was no way for Ramsey to help this couple, rude personality or not. A rich old man with a spoiled, young and emotionally immature wife who knew she was crazy but didnt care. The employee turnover alone pointed to the real problem in the restaurant. This couple has no business running any kind of customer service establishment. If he wants to be successful, he should hire a real chef to run his restaurant and stay home with his young, crazy wife.

barney fife

May 15th, 2013
10:22 am

Oh my gosh, our entire family saw that episode. They are a TRAIN WRECK! Over $1m into that sinking ship. Classic Narcissism at its very best, with some bat-poop crazy thrown in for good measure. We couldn’t stop laughing, sadly.

Rick Fan

May 15th, 2013
10:54 am

Exactly – Kitchen Nightmares, ninja trolls, redditors, hacking, Facebook, Twitter… this is all just meaningless and useless. I done with it.

Class of '98

May 15th, 2013
11:41 am

So Rick and Rick Fan clicked on a link that said “Restaurant Owner Meltdown on Facebook?”, with a picture of Gordon Ramsey above it, and they expected to find …. what? An in-depth investigative report on the IRS scandal? A hard-hitting analysis of the 2014 midterm election hopefuls? Undeniable proof that we have been visited by Martians and they are planning the enslavement of the human race?

Do Rick and Rick fan click on links titled “Braves Shut Out By Diamondbacks” and become furious when the story that pops up is about baseball?