Study: Beer fuels male creativity

It’s long been known that beer makes women prettier, but a new study concludes beer also makes men more creative.

Brain food served by the bucket in East Atlanta. (Photo by beer enthusiast Steven H. Walker)

Brain food served by the bucket in East Atlanta. (Photo by cheap suds enthusiast Steven H. Walker)

The New York Daily News reports the experiment, like most really good ones, was conducted in a bar. The article does not say who paid for the study, but I’m thinking it was a group of men or a beer company.

“We found at 0.07 blood alcohol, people were worse at working memory tasks, but they were better at creative problem-solving tasks,” psychologist Jennifer Wiley, who presumably was not drinking, says in the article, which I have forwarded to my wife.

Wiley parrots what any man who has had to come up with an excuse for running late while sitting on a bar stool will tell you: “Sometimes the really creative stuff comes out when you’re [drinking].”

For the experiment, conducted by University of Illinois researchers, a group of 40 men was given three words and asked to provide a fourth word that fits a pattern. For example, “marine mammal,” “Heidi Klum,” “divorce” could be followed by “Seal.”

Half the men remained dimwittingly sober, while the other half was given two pints (hopefully of a microbrew) and likely began flirting with waitresses and/or researchers.

The men who drank solved 40% more of the problems than their sober counterparts. Also, the drinkers finished their problems in 12 seconds while it took the non-drinkers 15.5 seconds, the Daily News reports.

Women did not participate in the study, perhaps because men can’t think straight around such delightful creatures, according to an earlier study.

The Daily News article also cites the literary genius of famed drinkers Ernest Hemingway and Charles Bukowski, but not George Mathis.

Alas, it was almost the perfect scientific study.

* Read the Daily News article.

52 comments Add your comment

Ken

April 12th, 2012
11:22 am

I should be Stephen Freaking Hawking then.

Billy Carter

April 12th, 2012
11:22 am

Ben

April 12th, 2012
11:24 am

It’s true. I’m a member of the Knights of Columbus and our most creative time is at our bar after our monthly business meetings.

Manbearpig

April 12th, 2012
11:24 am

This makes sense to me. I’ve always found a few beers opens me up musically. Its a fine line though, once you pass it, it is a steep hill down.

BeerDrinkingFool

April 12th, 2012
11:33 am

I’ve been creatively expressing this for years…!

A person SMART enough to know......

April 12th, 2012
11:34 am

ugly smart women paid for the study. The guy will take them home get them preggers get sober and dumb enough to stay with the chick.

no pbr

April 12th, 2012
11:35 am

you haven’t met my father in law…………

EUREKA!!!

April 12th, 2012
11:35 am

I knew it!!!

MoreOrLess

April 12th, 2012
11:36 am

It can’t make you too smart if your drinking Pabst Blue Ribbon, which is what is in the bucket shown here

A person SMART enough to know......

April 12th, 2012
11:38 am

MoreOrLess the photo was when the test was being taken by SEC fans

Blue Fender

April 12th, 2012
11:44 am

It may be PBR, but it’s cold. And after a couple, who cares what brand you’re drinking.

OlMartyMar

April 12th, 2012
11:48 am

Of course it does. It even made my friend Bud wiser.

OlMartyMar

April 12th, 2012
11:51 am

Guess you’ll catch that after you’ve had a couple.

addy

April 12th, 2012
11:52 am

I’ll tatto this research on my back.

Scott

April 12th, 2012
11:58 am

A thinking beer a page is what got me through college as an English Literature major, and now makes the dull life of “Would you like fries with that?” bearable …

Adolf Oliver Nipples

April 12th, 2012
11:58 am

Greatest disaster line ever- “Here, hold my beer and watch this”

[...] Make You Smarter: StudyMyFox ChicagoBeer makes men smarter: studyNew York Daily NewsWJBC News -Atlanta Journal Constitution (blog) -Telegraph.co.ukall 48 news [...]

Dude

April 12th, 2012
11:59 am

I’m glad this information is FINALLY becoming public knowledge…one time when I was drinking, I tried to explain to the cop that he was a mental midget compared to me, and he tased me!

Now hopefully I’ll start commanding the respect that I deserve when I’ve been drinking

bobsyouruncle

April 12th, 2012
12:07 pm

Pabst Blue Ribbon, nectar from the God’s!

Texas Pete

April 12th, 2012
12:12 pm

Does it make you smart enough to run over Stop-signs and planted shubbery? That’s what my neighbor likes to do when he’s feeling intelligent.

Cliff Claven

April 12th, 2012
12:24 pm

Just what I’ve always said. With the herds of africa, the weak and sick animals are culled from the herd, therefore making the herd stronger, faster, and healthier. In much the same way, beer kills off the weak and sick brain cells, therefore making the remaining brain cells faster, stronger, and healthier. Fact of science……

Bonannie

April 12th, 2012
12:35 pm

I like it when women look prettier (since I am one) and men are more creative (for other reasons). The AJC should fund an independent study, conducted by George of course, to verify the test results. :)

irishman drinking

April 12th, 2012
12:55 pm

Then I’m a friggin genius

breez

April 12th, 2012
12:57 pm

if course beers makes you smart… it made BUDWEISER…

OedipusTax

April 12th, 2012
12:57 pm

Must be real slow news day. Knowing the AJC, however, this article will probably get a Pulitzer Prize. If Cynthia Tucker can get one, anybody can that’s breathing.

Obama

April 12th, 2012
12:59 pm

I find that beer summits are the best way to get things done….that and ignoring the contitution.

Moochelle Obama

April 12th, 2012
1:00 pm

Beer is not the aswer ya’ll. Healthy foods are the answer to all our questions we be axing!

Bobby Petrino

April 12th, 2012
1:01 pm

I will work for beer!

Libtards

April 12th, 2012
1:03 pm

Beer is bad for our carbon footprint. Drink white wine spritzers and starbucks….much better for the envoironment. Who cares about intelligence when our society requires no logic!

Dana P.

April 12th, 2012
1:09 pm

OMG! These posts are hilarious! I needed a good Thursday laugh!

juz5

April 12th, 2012
1:13 pm

I raised my IQ by at least 10 points last night!!

juz5

April 12th, 2012
1:14 pm

Enter your comments here

jw

April 12th, 2012
1:30 pm

Wow – Cliff Clavin’s buffalo theory was right!

Raheem

April 12th, 2012
1:36 pm

It’s a know fact that different beers convey different powers, for example The Most Interesting Man in the World gets his mojo from dos equis.

Cop

April 12th, 2012
1:52 pm

I tend to disagree with this study. You ought to see the dumbfounded look on their face when I ask them if they have been drinking? And it’s “officer” not ossifer.

From near soon-to-be-famous Eventide Brewery

April 12th, 2012
2:10 pm

Mr. Mathis, I am in love with you… in a beer peer and envious writer sorta way. Bravo, sir!

Ostrich Racer

April 12th, 2012
2:26 pm

Eventide says: “Mr. Mathis, I am in love with you… in a beer peer and envious writer sorta way. Bravo, sir!”

Peer envy?

Bob in Sandy Springs

April 12th, 2012
2:30 pm

That explains where “Hey YA’LL, WATCH THIS” comes from……..Just being overly creative.

[...] source: http://blogs.ajc.com/news-to-me/2012/04/12/study-beer-makes-men-smarter/ Share this:TwitterFacebookLike this:LikeBe the first to like this post. [...]

A person SMART enough to know......

April 12th, 2012
2:37 pm

Beer like the intelligence is just rented for a short time. Your brain returns to the same place the beer goes. The TOILET.

jarvis

April 12th, 2012
2:54 pm

Am I understanding this correctly? Instead of asking the group of 40 to answer similar questions prior to drinking and after….they split the group in two and had 20 of them drink and the other 20 not drink. Then they compared the test scores of the two groups of men against each other to determine if beer enhanced their intelligence?

Were the drunk when they created the study? Who conducts even fun science like that?

OedipusTax

April 12th, 2012
3:01 pm

Next Obama will advocate dropping the drinking age from 21 to 16 so that Johnny can have two beers prior to taking his SATs. It will be an addendum to the Federal program “No Child Has a Behind”. Rep . Pelosi will advocate opening each beer first to find out what’s in it. VP Biden will demand that 7-UP contain beer, since you can’t possibly be equally up without beer.

Barry

April 12th, 2012
3:01 pm

Amen Hawking

TBone

April 12th, 2012
3:23 pm

Why lie, I need a beer right now.

emoody

April 12th, 2012
3:24 pm

Did not know that,what I do know is drinking makes you deaf,If you do not belive me just watch people when they go into a bar ,they start talking low than they have a few drinks or beers than they start hollering at each other.

mary

April 12th, 2012
3:30 pm

The researchers must have been drunk when they conducted this study.

Jethro BoDean

April 12th, 2012
4:15 pm

I is gonna fire up da still and brew me a heap of mash, let it sittin a while after the yest has firmenation then colds filtration for a beverages that wills make this dud smarting than Jules Einstein.

That Dude...

April 12th, 2012
4:47 pm

I can’t wait to show my wife this article.

John Parks Brown

April 12th, 2012
5:35 pm

If this were true, Georgia Southern would be part of the Ivy league.

Bawney Fwank

April 12th, 2012
6:02 pm

So does pot (which has a multitude of medical uses such as treatment of PTSD, migraines, etc.)! When is beer going to be outlawed and billions of taxpayer money spent yearly trying to keep “abusers” from using it?