Welcome to National Cleavage Day

While most holidays are designed to forcibly part a fool and his money — at least one gives men a valid excuse to stare.

Holly Willoughby and Dita Von Teese (pictured)? Never heard of them.

Holly Willoughby and Dita Von Teese (pictured)? Never heard of them.

National Cleavage Day, a creation of bra maker Wonderbra, certainly achieved that objective Friday when a volary of underclothed ladies took to the streets of London.

Anita Meiring, public relations consultant for Wonderbra, has said the annual event gives “women a chance to be beautiful and glow in the furtive, yet appreciative, glances their cleavage evokes from men.”

It’s not just about eye candy, however. The annual celebration got its start in 2002 in South Africa as a way to help those suffering from leukemia and other life-threatening blood diseases.

Wonderbra also released the findings of a highly scientific survey to identify the initial inhabitants of its “Celebrity Cleavage Hall of Fame” and somehow Mad Men’s Christina Hendricks did not win, place or even show up.

Here’s the bra maker’s Top 10 list, as chosen by British folks who don’t watch AMC.

1. Holly Willoughby

2. Scarlett Johansson

3. Beyonce

4. Rihanna

5. Marilyn Monroe

6. Dita Von Teese

7. Katy Perry

8. Brigitte Bardot

9. Kim Kardashian

10. Lara Stone

58 comments Add your comment

Brandy P.

March 30th, 2012
11:18 am

Dita Von Teese, dated Marilyn Manson for a while and she is a Burlesque dancer.

born with a tan

March 30th, 2012
11:58 am

@ Brandy P.
SO.

DAVID G

March 30th, 2012
12:03 pm

Finally a holiday I can wrap my lips around!!

Breast man

March 30th, 2012
12:05 pm

2 dead woman, I assume #8 is. Katy Perry is the only one that should be on this list.

milesarcher33

March 30th, 2012
12:08 pm

National Cleavage Day. What a tremendous idea!!. I wish it had been better publicized. I would have liked to have seen more women celebrating the day adding true meaning to what I’m sure will become a very special highly anticipated day. Christmas, Easter, 4th of July, National Cleavage Day. Sounds good to me.

RxDawg

March 30th, 2012
12:13 pm

more pics please

urban redneck

March 30th, 2012
12:18 pm

personally i find this offensive.

hahahahahahahahahahahahahahaha, just kidding.

How....

March 30th, 2012
12:23 pm

did they leave Christine Hendricks off this list?

MyPatootie

March 30th, 2012
12:24 pm

First of all, Brigitte Bardot is NOT dead, secondly I’m thinking the ACLU will file a lawsuit against this if it ever hits the US. Thirdly, why are some on this list who do not even have any “cleavage”? #4 There’s two on this list who are basically “unknowns”.

Baker

March 30th, 2012
12:33 pm

You’re right. Leaving Christina Hendricks off this list is an outrage! Rabble rabble rabble rabble

THE PRODUCER

March 30th, 2012
12:34 pm

POPCORN PLEASE!!!!!!!!!

Bridget B.

March 30th, 2012
12:46 pm

Your’e gonna have to aim the camera a little lower.

Steve

March 30th, 2012
12:50 pm

You can tell this is an American website, there isn’t a brit alive who hasn’t heard of Holly Willabooby!
http://www.mirror.co.uk/3am/celebrity-news/holly-willoughbys-magnificent-breasts-crowned-776668

Tim

March 30th, 2012
12:51 pm

You gotta throw Jennifer Tilly in here.

The only reason I ever watched poker on television.

Joe Mama

March 30th, 2012
12:51 pm

MOAR KLEEVIDGE PLZ

[...] seemed to mind, however, which is the power of boobies. National Cleavage Day celebrates women’s independence and power in their careers and relationships. So yay, [...]

woodrow

March 30th, 2012
12:59 pm

Why is it young women are only famous for a few years then *poof* they are never seen again.

If it aint real

March 30th, 2012
1:03 pm

Christina Aguellera celebrates this holiday every chance she gets… on The Voice.

Geoff W.

March 30th, 2012
1:03 pm

Where are Jane Mansfield and Raquel Welch? Oh wait, never mind, they had REAL curves and didn’t need Wonderfrauds. :-)

Mike

March 30th, 2012
1:04 pm

Only those women that have’nt had fix me ups should ever be considered for the list!

reebok

March 30th, 2012
1:15 pm

Enter your comments here

reebok

March 30th, 2012
1:16 pm

I’m not a cleavage guy. Could we get a National Short Skirts and Hooker Heels Day? That’s a celebration I could get behind…

Gimme a Break

March 30th, 2012
1:32 pm

What!? Jennifer Love Hewitt is not on the list!!???

Player AM

March 30th, 2012
1:33 pm

Ladies,

National Cleavage Day also happens to be my birthday.

Where here in Georgia can I best see my presents?

Tom V.

March 30th, 2012
1:33 pm

The “Show All” button doesn’t seem to be working on this web page…

Player AM

March 30th, 2012
1:36 pm

P U P P I E S !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

[...] seemed to mind, however, which is the power of boobies. National Cleavage Day celebrates women’s independence and power in their careers and relationships. So yay, [...]

DK

March 30th, 2012
1:42 pm

I love cleavage…in fact, I had corned beef and cleavage for lunch today.

phil mccracken

March 30th, 2012
1:49 pm

Effin’ stupid article. I regret clicking the link!

The MAN

March 30th, 2012
1:50 pm

Dolly Parton

pb

March 30th, 2012
1:58 pm

Come on Phil McCracken,

You didn’t hate the article that much, really did you? You knew what it was about by the name at top. But I have to admit don’t know some of the names; they must be big in England…

years of studying!

March 30th, 2012
2:04 pm

Woman in picture has her boobs spread too far apart. Obvious boob job that plumped em up but didn’t address width from one another. This can happen with naturally flat or smaller women. They wind up with two big bumps and a big valley in between.
Naturally closer together appears more normal with boob jobs.

Player AM

March 30th, 2012
2:07 pm

Speaking of which, when will these ladies begin promoting National Bush Day?

YUM!

how can u not put these women on list?

March 30th, 2012
2:08 pm

Raquel Welch, Sophia Loren, Pam Anderson (with all increases and decreases in size)

how can u not put these women on list?

March 30th, 2012
2:10 pm

Ursula Andress….first Bond girl in Dr. No

A person SMART enough to know......

March 30th, 2012
2:12 pm

You people are making Mountains out of this Mole Hill of a story. LOL

Bruce C

March 30th, 2012
2:18 pm

Does this mean I get the day off???

[...] a reporter for the Atlanta Journal Constitution, noted his post on National Cleavage Day that Christina Hendricks of Mad Men fame was not on the list– due to the fact that Mad Men has not reached enough residents of the U.K., where the poll [...]

morn

March 30th, 2012
2:21 pm

Rhianna? Why? Holly Willoughby is gorgeous, have to watch more british tv. I only know a few of these but thats okay I enjoy pics of the ones I do.

jw

March 30th, 2012
2:25 pm

April Fools joke, isn’t it – just a day or two early — outside of the strip clubs – is anyone participating in the festivities?

If today is National Cleavage Day, is tomorrow File a Sexual Harassment Claim Day?

A person SMART enough to know......

March 30th, 2012
2:29 pm

Joe Walsh celebrates National Cleavage Day.

http://www.youtube.com/watch?v=uQ8wC0OhAgY

Guy Manningham

March 30th, 2012
2:39 pm

My favorite day of the year! Time to break the old motorboat out for the summer.

http://guymanningham.com

BamaFan

March 30th, 2012
3:10 pm

Rhianna and Beyince??? Who made this list?! And then Katy Perry at 7! Get outta here!

[...] National Cleavage Day is today. It’s a holiday that’s celebrated every year at the end of March or early April, and was started by Wonderbra in 2002. There is some debate as to why this holiday started, but its origins seem to be mainly about women appreciating their breasts, female empowerment, and breast cancer awareness. [...]

Happy

March 30th, 2012
3:44 pm

I am glad they kept us abreast of this

zoe

March 30th, 2012
3:45 pm

Another insipid idea. Amazing that this even gets newspapered.

Roekest

March 30th, 2012
3:53 pm

Finally! A holiday for women I can get behind…or in front-of….or on top-of…..or underneath.

[...] Comments 30 March 2012 National Cleavage Day racks up fans via Atlanta Journal Constitution, by George [...]

Dana P.

March 30th, 2012
4:20 pm

Beyonce??? She’s more famous for her bootay than her cleavage! Who made this list anyway?! And Kim KarTrashian’s lady lumps are (ahem) enhanced so she shouldn’t be included!

MyPatootie

March 30th, 2012
5:00 pm

Cleavage is like air, you can’t see it but you know it’s there.

National Cleavage Day | MISTERSEX

March 30th, 2012
7:12 pm

[...] The holiday is trending on Twitter and getting press in markets as far afield as India, Atlanta, and London, where it also inspired a street-side cleavage stroll. But as if to drive home the fact [...]

El Guapo

March 30th, 2012
11:04 pm

Best day of the year! Just took the Cleavage Challenge at http://www.cubetitans.com, awesome! Gallery at the end is great. Love this day

[...] Today, it is celebrated annually to give “women a chance to be beautiful and glow in the furtive, yet appreciative, glances their cleavage evokes from men,” according to Anita Meiring, public relations consultant for Wonderbra, as reported by the Atlanta Journal Constitution. [...]

[...] The holiday is trending on Twitter and getting press in markets as far afield as India, Atlanta, and London, where it also inspired a street-side cleavage stroll. But as if to drive home the fact [...]

Kat

April 2nd, 2012
1:52 pm

Holly Willoughby is a British TV presenter and (I believe) hosted their version of “Dancing with the Stars” or “Skating with Celebrities.”

Tad Jackson

April 2nd, 2012
8:10 pm

SEX FOR FOOD

I had to hand out cheeseburgers in the kitchen today during lunch. A local caterer brings the food and we heat it up and hand it out. If you want lunch it costs five dollars. Sometimes we get spaghetti. It’s real good.

A huge, nine foot tall woman with hair like a bale of briars who came in to substitute for Miss Manhater clomped in and asked if she could have a cheeseburger and a bag of chips.

I said sure.

She reached into her cleavage and pulled out a wad of money. I gave it to her for free.

http://www.adixiediary.com

Bama14

April 6th, 2012
12:36 pm

How did I miss this? Or should I say, these?

CoyoteMan50

April 8th, 2012
2:16 pm

Just trying to keep “abreast” of current events!
:) )
Sorry couldn’t help myself
:) )