Lost at love? Professional wingmen (and women) for hire

Take it from me, when it comes to dating it pays to be good looking.

Beer - the original (and cheap) wingman.

But what if you’re not an Adonis, don’t have any hot friends and are terrible with the ladies?

Capitalism’s got your back according to a Wall Street Journal article detailing a business that provides a “professional wingman” to those who have trouble hooking up.

For a fee of $125, “The Professional Wingman” supplies a charismatic pal that will make even the socially maladroit seem fetching.

The article subhead spells out why the company, and others like it, have no trouble finding paying clients: “Pros are better at hitting on women.”

Professionals are also better than your friends because friends will say “stupid stuff, like ‘my friend thinks you’re hot,’” says one entrepreneur.

Women can get help too. The owner of “Hire a Boston Wingwoman” says she started her company because her friends were tired of the slow process of finding love with online dating sites.

I don’t have enough attractive friends or cash to assemble my own squadron of smooth operators for hire, but if you do, the article says the going hourly wage for professional companions is about $50.

Personally, I’d do it for a lot less if free beer were provided. But then I might forget to make my fake friend look alluring.

Finding love is tough business.