‘Inhalable’ caffeine creates buzz

Monday morning means lots of coffee for many overworked American workers. But, coffee takes time to brew and can be expensive and loaded with pesky calories.

Coffee: Breakfast drink of juggling champions.

Coffee: Breakfast drink of juggling champions.

Fortunately, science and marketing are on hand to keep the U.S. atop the worker productivity charts beloved by CEOs everywhere.

Inhalable caffeine will hit store shelves early in 2012, according to an article on Time.com.

AeroShot, a $2.99 inhaler that dispenses zero-calorie lime-flavored puffs of powdered caffeine to the tongue, already has “productivity-obsessed technophiles buzzing,” writes Time.

I don’t know who these buzzing people are, but hopefully none are supervisors in my building.

Each shot contains the same amount of caffeine as a large cup of coffee — 100 mg — as well as 100 percent of the recommended daily allowance of niacin, and vitamins B6 and B12.

AeroShot creator and Harvard professor David Edwards, who earlier created a no-calorie inhalable chocolate product called Le Whif, provides an unfortunate quote: “Frequently, the first time people do it, they laugh. There’s something funny about the act, how it happens in your mouth.”

Call me old-fashioned, but the allure of traditional caffeine intake is taste and the fact it doesn’t do anything funny in my mouth. And the only real exercise I get is the daily trek to the office coffee pot.

An atomized Earl Grey heresy has yet to be announced.

7 comments Add your comment

Old Geezer

October 30th, 2011
2:13 pm

AARP lobbyists are already mandating that one combining caffeine and viagra be made available with a prescription.

HootyGoot

October 31st, 2011
7:40 am

The first time a little kid gets hold of one of these and ends up in the hospital or dead they’ll be outlawed. I’m gonna stock up before this happens!

Voice of Reason

October 31st, 2011
9:53 am

Sadly, printing an article of this type only makes many aware of the product and helps promote it. Those that are easily hooked on things will give this a try, talk about it, pass it around, and the press only gives it free advertising with this type “information”. It would be nice if you journalists would recognize these things prior to making them famous.

Voice of What?

October 31st, 2011
10:00 am

Isn’t that called censorship?

Shaquanisha

October 31st, 2011
10:45 am

“There’s something funny about the act, how it happens in your mouth.”

Standing alone that sentence is interesting yet somewhat disturbing.

Carla

November 4th, 2011
6:23 am

How is this different from cocaine?

Voice of Insanity

November 4th, 2011
11:56 am

I can appreciate concerns over the press giving free advertising to this type of product and promoting it to people that are addicted, however – a news flash for you. Regardless of the health effects, caffeine and Vitamin B is still legal. You don’t have to be any particular age to get it either. Water soluable vitamins, you could pick a whole lot worse thing to become addicted to…