Rejoice Atlantans! The longtime reign of Whatizit as the world’s worst mascot has mercifully come to an end.
Unfortunately for the owners of a Florida ice cream shop, their mistake melted their business.
The problem? Motorists driving by the Ocala business are mistaking the white-hooded ice cream cone mascot for a Ku Klux Klan protester.
One woman was “so frightened by the white dollop patrolling the street corner that she called her husband crying and refused to drive through the intersection,” reports Ocala.com.
The store manager says she’d never heard of the KKK until rumors started swirling like chocolate syrup atop a 3-scoop parfait on a sunny day.
The fluffy white mascot, adorned with colored sprinkles atop a brown waffle cone torso, has been fired, but it may be too late. Monday, only employees were in the store.
“We’re a friendly environment, family-oriented,” owner Liza Diaz said. “We’re not (racist). We’re very friendly, very religious.”