An Arkansas woman’s penny-pinching ways may cost her.

Newspaper fan and former Georgia Gov. Lester Maddox goes couponing in 1970.
“Extreme couponer” Jamie VanSicker, whose last name is not made up, failed to pay for more than 180 newspapers she grabbed from various racks, police say.
Newspapers — a daily trove of money-saving coupons and important information — are popular with “extreme couponers,” folks who dedicate a significant portion of their lives to hoarding household goods for reduced prices.
“Her defense was that she didn’t know it was a crime,” says Lt. Kevin Lewis of the Springdale Police Department.
That excuse has yet to work anywhere.
When the newspaper employees didn’t find any extra papers, they assumed all of the papers had been sold, writes a reporter for KSDK Channel 5. Thus, newspaper workers were putting even more papers in the racks.
VanSicker kept taking them — as many as 62 per night. The thefts were caught on surveillance cameras.
Police say she grabbed at least 185 papers worth $231.
VanSicker, charged with misdemeanor theft of property, says she is disappointed the newspaper went public and pressed charges, according to her attorney.
Extreme couponing may save money, but it is giving a “black eye” to legions of legit coupon collectors, said Andrea Woroch, a consumer expert with Kinoli Inc.
Despite the savings, Woroch said ”extreme couponing” isn’t for everyone.
She offered up the following warnings in an email:
- It Requires Serious Stockpiling: If you’ve watched [TLC's "Extreme Couponers"], you know coupon junkies dedicate huge amounts of square footage to storing their over-the-top purchases. Even kids’ bedrooms aren’t off limits when space becomes tight. Some claim they donate a portion of their surplus to food banks, but the majority clearly ends up in their homes. Ultimately, you have to question how many tubes of toothpaste you actually need. Sales happen all the time but, for most of us, space is a premium.
- You Have to Be Selfish: I saw a lady at our local supermarket entirely clean out a shelf of popular cereal. Sure enough, the ubiquitous coupon binder was perched on her shopping-cart handles. This method leaves nothing for casual shoppers who want to take advantage of a sale. Even little kids know the best practice is to share and share alike.
- It Consumes Your Free Time: You can’t just dedicate a few minutes on Sunday to scanning the inserts and expect to save hundreds of dollars. Extreme couponers dedicate many hours each week to finding, clipping and sorting. That isn’t frugality; it’s a serious commitment. Done properly, you can actually spend roughly one hour per week and still make a dent in your grocery bill. The Coupon Sherpa app allows you to search by ZIP code for the supermarket in which you’re shopping, check for desired coupons, then download them to your store loyalty card.
- You Must Make Multiple Stops: You really can’t just shop at one store. You have to match coupons with the right merchants then run around filling shopping carts. If you stick to your favorite retailers, you’ll spend less time under those irritating fluorescent lights.
- You Become a People User: The shoppers featured on “Extreme Couponers” usually involve family and friends in the process. While they may consider this a fun activity, most people find it stressful and overwhelming. If you do find a soul willing to help you, make sure there’s a reward at the end of the process. Buy them lunch or better yet, why not offer them some items from your grocery hunt!
- It Takes Over Your Life: Do you really want to be known as the nutty coupon lady (or man)? When extreme couponing takes over your life, it’s time to sit back and do a reality check.
Translated, that means “Relax and learn to love watching baseball.”
48 comments Add your comment
Call the AJC
August 12th, 2011
7:50 am
Do everyone a favor. If you see someone stealing papers or simply taking the inserts out without buying the paper, call the AJC and tell them where you saw it happen. Store management may not do anything but the AJC probably will. It DOES matter to the AJC because circulation is audited every year, and that directly impacts advertising revenue. Also, companies who provide coupons for their products are on a redemption budget. If too many coupons get redeemed, fewer coupons will be provided in the future. No one needs 25 boxes of cereal or 40 bottles of mustard…and stores shouldn’t allow people to buy that many with coupons.
Old Geezer
August 12th, 2011
8:07 am
The AJC has no police force or prosecutorial abilities to enforce or prevent a person from stealing coupons from the papers inside stores. It’s s newspaper people! Good luck getting someone on the phone who cares on a Saturday or Sunday when you call to complain. The store suspecting theft should keep the papers behind the counter where they can’t be picked through, let someone willing to buy one ask at the counter for it. Like cigarettes.
Not Blind
August 12th, 2011
8:30 am
Woroch missed a warning to the idiot couponers : When you are at the register trying to scam the store by submitting non-applicable coupons and then going through your little envelop trying to find another coupon to use all the people behind you in line will want to run over your nappy behind out in the parking lot.
GaPeach
August 12th, 2011
8:40 am
I have been couponing for years and am sick and tired of the coupon hawgs! There is really no reason to clear the shelf or steal coupons. This is one of the reasons the stores have started to crackdown on people.
Mike
August 12th, 2011
8:44 am
I’m surprised more companies, who have coupons printed, don’t just put “limited to 2 per customer” on the ticket. I realized some of these bonehead would make multiple trips, but at least it would inconvenience them.
Rain
August 12th, 2011
9:02 am
Lots of these coupons are being sold on Ebay. I purchased coupons on Ebay. I wondered how they got the coupons to make it worth their while. Now I know. When Manufacturers put coupons on the outside of their products these are also often being stolen. Shame!!
Techmom
August 12th, 2011
9:25 am
I’ve been couponing for years. Even as a kid, I loved getting the Sunday paper and clipping coupons for the things I knew we used and organizing them. Then I’d go grocery shopping with my mom and try to save as much money as possible. I got out of the habit for a few years when I was super busy but then decided I would try a new method and limit myself to 1 hour per week. I’ve figured out what works for me and spend about 30 minutes before I go grocery shopping each week to get the coupons I know I’ll use ready. I do use one of the websites that matches what is on sale with coupons but I only shop at one store and only buy what we normally use.It pisses me off when I want two of an item that is on sale (this weekend it was a specific cereal my son likes) and there was none left. Luckily the store did have some stashed in the back so when I asked, they brought me out two boxes. But jeesh, these extremists are getting on my nerves when they clean the shelves out. I don’t have time to shop multiple stores, multiple times a week and I’m certainly not storing extra stuff under my kid’s bed!
SheShe
August 12th, 2011
9:42 am
You will find many of these products for sale at your local Indian owned convenience stores. They purcase with coupons then sell at their “convenient to them…outrageous to us” prices. Legalized theft working at both ends.
Gracie Mae
August 12th, 2011
10:02 am
We don’t prosecute illegal immigrants, why should we prosecute a poor woman trying to save money and make a better life for herself?
Booo
August 12th, 2011
12:13 pm
Gracie Mae – and we don’t prosecute you for your stupidity!