The non-profit that paid Bristol Palin $262,000 to combat teen pregnancy said Wednesday the ad campaign featuring the unwed mother had “unprecedented reach.”
They even supplied a chart (below) which seems to indicate Palin is a better hire than a former Playboy Bunny and the unfamous.
The Candie’s Foundation, which paid Palin 45 percent of its expenses in 2009, said it is not a grant-making organization — which is pretty obvious from its tax filing: They only donated $35,000 to anti-teen pregnancy initiatives.
According to a press release, Palin’s ads, interviews and public appearances resulted in “ONE BILLION” media impressions. I have no idea what that means, but ONE BILLION in all caps has to be fantastic. But not everyone trusts media impressions, it seems.
“The expense of Ms. Palin’s campaign has been far more cost-effective than other public service and social marketing campaigns, some of which spend tens of millions of taxpayers’ money each year. The Candie’s Foundation is entirely funded by private donations and has never received taxpayer money,” the press release says.
That can’t be right. Many ad campaigns pay celebrities nothing. It’s hard to get more cost-effective than free.