A 48-year-old cereal icon, Cap’n Horatio Magellan Crunch, today denied reports he would be forced into retirement.
“I’m hearing the rumors. I would never retire. I love being a captain too much!” the sugar-infused sailor said Thursday via a newly-created Twitter account.
He repeats his delicious message of hope on a new website.
Earlier reports indicated Quaker, the maker of the bowled confection, would be forced to make the Cap’n walk the plank in an effort to make their products healthier.
Last year, PepsiCo, owner of Quaker, said it would reduce added sugar per serving by 25 percent in its products over the next 10 years.
A single serving of Original Cap’n Crunch has 12 grams of the sugar, which nutritionists say is almost half of the recommended daily intake. Other cereal makers have stated they will not advertise cereal to children that contains more than 10 grams of sugar per serving.
Tony the Tiger could not be reached for comment.