Are you a dad wearing bracelets made of tiny rubber bands created by your kids? Then you, sir, are on trend!
The Wall Street Journal is reporting that high-powered Dads wearing Brooks Brothers suits accessorizing with rubber band bracelets made by their kids are all the rage across the United States.
“The bracelets are “the hottest trend out there right now,” said Andrej Suskavcevic, president and chief executive of the Craft & Hobby Association, a trade group in Elmwood Park, N.J. “It is the Beanie Baby of today.” Arts-and-crafts retailer Michaels Stores Inc., which is the exclusive big-box retailer for the Original Rainbow Loom Kit, said in late 2013 that the kit was largely responsible for its biggest quarterly same-store sales increase in eight years….”
“Rainbow Loom was itself invented by a dad. Cheong Choon Ng, a father of two, came up with the product after struggling to keep up with his daughters in crafting projects. The loom allowed Mr. Ng’s adult-size fingers to stitch the colorful rubber bands together.
“There are no figures on what percentage of Rainbow Loom bracelets go to dads and grandfathers, but Mr. Ng said he often sees other men wearing them. The toy has fast become “wildly successful,” said Adrienne Appell, toy trend specialist at the Toy Industry Association in New York. It won that trade group’s Toy of the Year award in a number of categories this year. It embodies the burgeoning trend of retro toys that give kids a break from screen time, she said.”
“Today’s dads are a lot more hands on,” said Ms. Appell, explaining why the bracelets have caught on with guys who travel business class. “Families and children hold a very special place in their world and they’re not afraid to be open about it.”
The story talks to men with very high-powered jobs in New York all sporting the bracelets made by their kids or grandkids. Some of the men like to choose colors for their favorite sports teams. They say it reminds them of throughout the day and it makes easy ice breakers with other men.
So are your kids making the Rainbow Loom bracelets, necklaces and rings? Are you wearing them? What about moms?