Are you a dad wearing a Rainbow Loom rubber band bracelet?

Are you a dad wearing bracelets made of tiny rubber bands created by your kids? Then you, sir, are on trend!

The Wall Street Journal is reporting that high-powered Dads wearing Brooks Brothers suits accessorizing with rubber band bracelets made by their kids are all the rage across the United States.

From The Wall Street Journal:

“The bracelets are “the hottest trend out there right now,” said Andrej Suskavcevic, president and chief executive of the Craft & Hobby Association, a trade group in Elmwood Park, N.J. “It is the Beanie Baby of today.” Arts-and-crafts retailer Michaels Stores Inc., which is the exclusive big-box retailer for the Original Rainbow Loom Kit, said in late 2013 that the kit was largely responsible for its biggest quarterly same-store sales increase in eight years….”

“Rainbow Loom was itself invented by a dad. Cheong Choon Ng, a father of two, came up with the product after struggling to keep up with his daughters in crafting projects. The loom allowed Mr. Ng’s adult-size fingers to stitch the colorful rubber bands together.

“There are no figures on what percentage of Rainbow Loom bracelets go to dads and grandfathers, but Mr. Ng said he often sees other men wearing them. The toy has fast become “wildly successful,” said Adrienne Appell, toy trend specialist at the Toy Industry Association in New York. It won that trade group’s Toy of the Year award in a number of categories this year. It embodies the burgeoning trend of retro toys that give kids a break from screen time, she said.”

“Today’s dads are a lot more hands on,” said Ms. Appell, explaining why the bracelets have caught on with guys who travel business class. “Families and children hold a very special place in their world and they’re not afraid to be open about it.”

The story talks to men with very high-powered jobs in New York all sporting the bracelets made by their kids or grandkids. Some of the men like to choose colors for their favorite sports teams. They say it reminds them of throughout the day and it makes easy ice breakers with other men.

So are your kids making the Rainbow Loom bracelets, necklaces and rings? Are you wearing them? What about moms?

25 comments Add your comment

xxx

March 25th, 2014
12:44 pm

My daughter gave me one of these 2 years ago. I keep it in my car, We both outgrew it rather quickly.

A

March 25th, 2014
12:58 pm

Sorry but those bracelets are so 2 years ago.

DJ_Superstar

March 25th, 2014
1:12 pm

No. No. What about moms?

Sk8ing Momma

March 25th, 2014
1:46 pm

The WSJ is a couple of years late on this one. I’m surprised it’s a current story. IMO, it’s not at all newsworthy.

Btw, my children don’t make them, however they have some that friends have given them. One of my son’s friends made a purple and gold one for me, as I’m a Laker fan. (Yes, I’m STILL a Laker fan…Once a fan, always a fan!) I wear it whenever I wear my Laker gear. :)

Sk8ing Momma

March 25th, 2014
1:46 pm

Oh! My husband doesn’t own one. I’m not sure whether he’d wear one or not.

Seriously

March 25th, 2014
2:08 pm

The even bigger problem is that the WSJ actually believes the power brokers would stoop so low as to wear Brooks Brothers. The media is making themselves extinct.

Me

March 25th, 2014
3:14 pm

Our kids are 25, 21, and 19 — To my knowledge, these were not around when they were young. With that said, however, I would definitely have worn these!

Brooks Brothers......

March 25th, 2014
3:46 pm

….is so, your “grandfathers’ brand”, just like this “fad” is over 2 years old – real power brokers no longer wear BB, but more in tune stuff like custom made suits with their name stitched on the inside pockets…

And, the bigger problem is that “rainbow” anything is just another euphemism for being homosexually oriented…

Denise

March 25th, 2014
4:01 pm

What is a good age for this? I have 7 year old nieces that I would love to detach from electronics and give them something to do that will have a tangible result. They’re girly girls so a bracelet would be fun for them. Are they too young?

Becky

March 25th, 2014
4:12 pm

Yes, both kids have made these..Neither me nor the hubs wears one..I do however have a necklace that the girl made me about 2 years ago from a kit that she had, I have worn it every day since then..

Denise..I don’t think they are too young, but it can be a little messy, so just monitor them and make sure that no younger kids get ahold of the bands..

Ann

March 25th, 2014
5:07 pm

I don’t think this fad is over. I see lots of kids, around age 7-11, carrying around these kits to the playground and the gym, where they sit in the stands and make bracelets while their siblings play. And, I have also seen recent invitations to rainbow loom parties.

Our son likes to make rope ladders, hammocks, and tree climbing things with paracord. He also has made a couple of bracelets and necklaces with paracord that his Dad and I wear on occasion.

Kat

March 25th, 2014
5:09 pm

Denise: My 8-year old loves hers, and makes stuff quite often. She learned how from a girl at school. But, like other posters, I’m surprised this has just now caught the attention of WSJ, etc. They’ve been around for a while. Michael’s has the “real deal.” But other smaller, locally owned toy shops also carry it, hold classes and such too. Target has some “off-brand” versions, which are slightly cheaper and you can gauge their interest level in it. Also, don’t overbuy on different color rubber bands unless you’re sure they plan to stick with it.

Denise

March 25th, 2014
5:31 pm

Thanks! I’ll what I can find to see if they are interested.

Me

March 25th, 2014
6:41 pm

@Brooks Brothers — I, too, have multiple custom-made suits, sport coats, and shirts made locally in Atlanta but, by no means whatsoever, is Brooks Brothers now only a “grandfathers brand”. Even BB isn’t exactly an “off the rack” suit. I have the tailor-made clothing because I simply prefer a custom fit that isn’t available in stores; even with tailoring options.
Wool, worsted wool, and silk/camelhair are all extremely good fabrics with a long life span. The brand doesn’t always matter. Although I do find the idea of having my name as the label having some appeal. Thanks for that idea!

James

March 26th, 2014
6:27 am

Isn’t Obama doing a wonderful job. With all of the jobs he has saved or created…this is the kind of story we now have time to discuss.

FCM

March 26th, 2014
8:48 am

12 yo likes making the bracelets and we all wear them. Yes it is on the dying end of the fad but if it keeps her occupied (and creative) I am going to continue to let her do it. I mean it is not harmful.

As to Brooks Brothers….quality and class never go out of style….the young up and coming men wear BB with pride. At least 1 suit and 3 shirts should be in the closet of any young man that wants to prosper.

Denise 7 is a great age for it in my opinion. Michael’s carries extra of the bands, we have gotten a few and book on designs (I think the book was $7 and the extra bands $3). Hope they have fun!

zeke

March 26th, 2014
9:49 am

R I D I C U L O U S!!!

Kat

March 26th, 2014
2:25 pm

Blog trolls count for hits on this site as well, right? So, if you want to troll, go ahead. You’re only helping.

@ Kat

March 26th, 2014
3:15 pm

Thanks so much for letting us know you are a troll

jarvis

March 26th, 2014
5:31 pm

I’ve had two that my daughter made me at separate times over the last couple of years. I tried to wear them both (didn’t know was being trendy), but I’ve given them both up because they pull my arm hair.

cgatlanta

March 26th, 2014
5:36 pm

My ten year old daughter made me a rubberband hummingbird yesterday. I guess she’s yesterday’s news.

Good for me!

Ann

March 26th, 2014
5:52 pm

There are plenty of kids just getting old enough to learn about this craft and begin to make things. Seems like a fun, creative way to spend some time. And it encourages some homemade gift giving with friends and family, instead of going out and just buying trinket jewelry. It doesn’t matter that they are not at the “peak” of the trend. Just last week, I was longing for the old Classic Lite Brite, not the newer cheap ones that don’t work well, to introduce to my child.

catlady

March 26th, 2014
6:26 pm

These have become popular at my school during this school year. Unfortunately, they are very distracting to the kids who don’t need to be distracted. They can’t do their homework, or pay for lunch, but they have time and money to do this.

catlady

March 26th, 2014
6:29 pm

Sorry to sound so sour, but we seem to have time and money for what we WANT. Gets tiresome after several decades, especially as it is getting worse.

I believe, catlady...

March 26th, 2014
7:15 pm

…that you are approaching the end of your sidewalk – it seems like it’s time for you to retire since most of the comments you make about your school and mountain community students and families, while true and disheartening, are negative…