Dove debuted at the 2014 Sundance Film Festival a short film about how social media affects our view of beauty. The film is posted above. Here’s more about what the filmmakers hope to accomplish.
“The 7-minute short film called ‘Selfie’ follows a series of teenagers and their mothers who are asked to take self-images that highlight their insecurities about the way they look. In an experiment reminiscent of Dove’s viral “beauty sketches” ad, the participants learn some of their disliked attributes are what others consider to be the most beautiful.”
“At the backbone of ‘Selfie’ is research conducted by Dove which revealed 63% of women believe social media is influencing today’s definition of beauty more than print media, film and music. The film, directed by documentary filmmaker Cynthia Wade and produced by Sharon Liese, aims to empower women to redefine the traditional perception of beauty found in glossy magazines and movies.”
“The way women are defining beauty today is changing dramatically, and social media has much to do with the change,” Wade said. “Now, we have the ability to photograph the beauty we see in our friends and ourselves. When we share these diverse images on our social networks, we are taking personal ownership and truly redefining beauty.”
I think it’s an interesting perspective that social media allows people to see a broader array of images so girls aren’t just exposed to air-brushed super-thin models. You’re seeing real people. However, I have to say that a lot of times Facebook just makes me think everyone looks better photos than I do. ( You also have to wonder sometimes how long it takes to capture that great image.)
So what did you think of the film? Would you watch it with your daughter? (I do plan to show my 12-year-old.) I think it does hit some good discussion material talking about what you’re insecure about and how everyone else would say “That’s crazy, you’re X,Y or Z is fine!” Do you think social media has a good, bad or indifferent affect on how girls perceive their beauty?