My 12-year-old and 6-year-old have talked for weeks about seeing the new Disney movie “Frozen,” and we are going to see it Friday morning. (It opened on Thanksgiving Day.)
It turns out almost all of Lilina’s first grade class wants to see it too so we are meeting many of her classmates at the theater. Even her teacher is coming with her first grader. I think it’s going to be a big crowd – including boys.
Entertainment Weekly magazine reports that “Frozen” has tried to play down the princess aspect of the movie marketing the snowman in their ads to bring in those little boys. (My 10-year-old son is going with us but I think he’d rather be seeing “Thor” again.)
“Frozen – $64 million
Disney has experience opening successful princess movies over Thanksgiving weekend. The studio released Enchanted on this weekend in 2007, and the film brought in $49 million over its first five days. It also opened the Rapnuzel tale Tangled over this weekend in 2010, which grossed $68.7 million from Wednesday to Sunday, and that film is a great comparison for Frozen.
As the studio did with Tangled, Disney has downplayed the princess-y aspects of Frozen, which cost $150 million to produce, as much as possible. Instead of showcasing the sister protagonists (voiced by Kristen Bell and Idina Menzel), marketing has focused on Olaf the snowman (Josh Gad) instead in order to draw boys into the theater. Granted, Disney-philes know that Frozen is a riff on Hans Christian Andersen’s The Snow Queen and that it features lush musical numbers sung by belty stars, which will no doubt bring in fans of Disney’s classic animations.
Reviews for the film are very strong, and families are starved for options, especially given the collective “meh” that greeted fellow animated feature Free Birds recently. Thus, Frozen appears poised for a debut of about $64 million — $46 million of which should come in over the traditional weekend dates.”
Although ‘Frozen’ is expected to do big business over the holiday weekend, it is not expected to surpass “Catching Fire.” (EW predicts “Catching Fire” will bring in an extra $91 million more to reach $278 million after just 10 days!)
(I noticed when checking the movies times that AMC theaters at Discover Mills 18 and Parkway Pointe 15 will be showing “Frozen 2-D” in a sensory-friendly environment at 10 a.m. on Dec. 7. So if you have a child with sensory issues, this might be a great way for them to enjoy the movie! )
Do you plan to see “Frozen” this weekend? Are your boys as excited as your girls? Are you going to see “Catching Fire?” EW Radio said that “Catching Fire” was better than the first “Hunger Games” movie.