From ads following you on the internet to your “saver’ shopping cards that track every purchase, we all know that companies are constantly doing market research about our buying habits. But what about a grocery store shelf? Would you mind if the shelf sized you up and then offered suggestions or deals based on your demographics?
“Mondelez International, whose properties include Chips Ahoy, Nabisco, Ritz and other high-profile snack brands, says it’s planning to debut a grocery shelf in 2015 that comes equipped with sensors to determine the age and sex of passing customers.
“The shelf, which is hooked up to Microsoft’s Kinect controller, will be able to use basic facial features like bone structure to build a profile of a potential snacker, Mondelez chief information officer Mark Dajani told the Wall Street Journal. While pictures of your actual face won’t be stored, aggregate demographic data from thousands of transactions will be.
“The company expects the shelf to help funnel more of the right products to the right consumers, and even convince undecideds to commit to an impulse buy by offering well-timed in-store commercials or coupons when the embedded weight sensor learns they’ve picked up an item. The move is almost certain to make it more difficult to resist junk foods.”
I’m wondering if bone structure means they are trying to decide if your face is fat or not and would be more inclined to a snack than say a person with a thinner face? What’s next? Weight sensors on the ground in front of the shelf?
Does this creep you out or are glad to get an on-the spot coupon without doing any work other than walking by the shelf? Would this type of inducement make you more likely to buy their products or avoid their shelves? Does this feel intrusive to you?