The Camp Gyno ad is an internet sensation about a little girl who got her period FIRST at camp and ruled the roost as the period expert (or camp gyno) until ….. parents starting sending their daughters Hello Flo period boxes. The boxes discreetly arrive days before your expected period with pads, tampons and of course candy! The boxes range from $14 to $18 depending on your flow. (I wonder if you get more candy with a heavier flow?)
(I can’t load the video for you to watch here. I can’t use the new embed code in this version of WordPress so you’ll have to hit the link to watch the video. (Sorry!) But then come back and read on and comment.)
I love the Camp Gyno video, but I’m not crazy about the product. I just don’t know who would buy this product. It’s not economical and the young girls, who I assume the product is aimed, notoriously don’t have regular periods.
I can totally see a mom wanting to give her daughter some TLC when she starts but it’s much less expensive to pick up Hershey’s bar and some tampons.
Some women on the website suggested they send vodka and chocolate to older women. At least they’re usually regular.
New York Magazine.com agrees with me.
“The Camp Gyno says Hello Flo is like “Santa for your vagina,” and maybe it would be a nice gift for the early developers with one foot firmly stuck in childhood. But once you’re old enough to comprehend the improbability of an immortal old man flying around the world each Christmas Eve, you might realize that the business model here is taking half of a $7 box of tampons and selling it to a woman for $15 because she can’t count the 28 days in between periods. Or ask her dad to put tampons on the grocery list. Or suck it up with some wadded toilet paper for the five-minute drive to Walgreen’s. Or get used to the idea of strangers in line there knowing she’s of child-bearing age. The Camp Gyno would.”
So what did you think of the ad and the products? Do you love the ad? Would you buy the product? What would you pay for this service? Does candy really hit the PMS urge or just chocolate? (But you can’t send chocolate by mail — it will melt.)
Is it good for girls/women to be able to talk openly about periods? Are the unmarked boxes bad in some way?