In the next few months Disney World will introduce MyMagic+ — an online vacation management system (with website and app) that will allow visitors to preselect some FastPasses before they leave home and reserve seating for parades, fireworks and meeting characters. The system also comes with a bracelet or MagicBand that will be your room key, park ticket, FastPass and credit card, if you choose.
Disney officials say it will make visits easier and more interactive.
The downsides for consumers: By pre-planning your visit so thoroughly, visitors are less likely to check out other tourist sites – exactly what Disney wants. There are also some privacy concerns about Disney tracking customers so closely with the wristbands.
“MagicBands can also be encoded with all sorts of personal details, allowing for more personalized interaction with Disney employees. Before, the employee playing Cinderella could say hello only in a general way. Now — if parents opt in — hidden sensors will read MagicBand data, providing information needed for a personalized greeting: “Hi, Angie,” the character might say without prompting. “I understand it’s your birthday.”
“The data will also be used to make waiting areas for rides (‘scene ones’ in Disney parlance) less of a drag. A new Magic Kingdom ride called Under the Sea, for instance, features a robotic version of Scuttle the sea gull from ‘The Little Mermaid’ that will be able to chitchat with MagicBand wearers. ”
“We want to take experiences that are more passive and make them as interactive as possible — moving from, ‘Cool, look at that talking bird,’ to ‘Wow, amazing, that bird is talking directly to me,’ ” said Bruce Vaughn, chief creative executive for Walt Disney Imagineering. “
Visitors will not be forced to use the system and people who do, can choose how much information to share.
I like the idea of getting my FastPasses ahead of time. I already book character breakfasts ahead of time. I did use a Disney Park app on our last visit to Disneyland to navigate line waits, and it was really helpful. I don’t think I would want to use the wristbands on my children or me.
So what do you think: Do you think the MyMagic+ app and website sound awesome and will help you get the most out of your trip or do you think it is too intrusive and ruins the nostalgia of visiting the park?
Would you use the online site and app? Would you use the wristbands? Are you worried about company’s tracking your purchases and experiences?