12:58 am October 3, 2012, by Theresa Walsh Giarrusso
The depiction of smoking and smokers has increased in movies despite studios pledging to clamp down on those portrayals, according to a study by the American Legacy Foundation.
“There were nearly 1,900 portrayals of smoking and other tobacco usage among the 134 highest-grossing films at the box office in 2011, according to researchers at the University of California at San Francisco…”
“The consequence of more on-screen smoking portrayals will be “more kids starting to smoke and developing tobacco-induced disease,” UCSF professor of medicine Stanton A. Glantz told the LA Times.”
“Among the PG-13-rated picture with more than 50 on-screen tobacco portrayals were DreamWorks Studios’ “The Help,” Warner Bros.’ “Sherlock Holmes: A Game of Shadows,” and 20th Century Fox’s “Water for Elephants,” all period pieces. The only PG-rated release in that category was the animated western “Rango,” from Paramount Pictures.”
Have you noticed an increase in smoking in films? Should period films not portray smoking even though people smoked liked chimneys at that time? Do you think it increases smoking?
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