Is Pinterest driving your purchases?

Source: bhg.com via Theresa on Pinterest

This is a Pottery Barn organization unit that I really want, but it’s very expensive. I found it searching for “home organization” on Pinterest. I used to see it in the catalog but now I look at it on Pinterest. Check out the last photo now. I found this from an independent craftsman on Pinterest but it isn’t quite right.

Source: madebygirl.blogspot.com via Theresa on Pinterest

Source: micasaessucasa.tumblr.com via Theresa on Pinterest

Pinterest is quickly becoming a social media powerhouse where many participants actually end up purchasing things they see and “pin” on their boards.

From Ragan.com:

“According to an infographic by Tamba, Pinterest will account for 40 percent of social media driven purchases by the end of this year. Facebook’s share of purchases will drop to 60 percent and Twitter’s portion will disappear.”

“Here are more stats on the rising power of Pinterest:”

“Buyers referred from Pinterest are 10 percent more likely to buy something and spend 10 percent more than visitors from other social networks.
Pinterest receives 4 million daily unique visits.
Most Pinterest users are between 25-44 years old.
Forty-two percent of Pinterest users have a household income ranging from $25-$50k.”

Click here to see more stats about Pinterest’s power with consumers.

I personally love the interface on Pinterest. I am very visual and love looking at photos of recipes (I won’t buy cook books without photos), room design and organizational solutions. (Check out my boards here.)

So far, I have not purchased anything that I have seen on Pinterest but I have followed links through to the suppliers where I thought about purchasing.

I have been lusting after these Pottery Barn organizers for years. (See photos above.) I want one for each child and one for me, where there is a cork board for stuff I need to remember for them and in and out and bins for each kid’s stuff. (I’m a visual organizer. I lose it if I can’t see it.)

The Pottery Barn ones are very expensive so I keep looking on Pinterest for other options from independent sellers.

Are you seeing things on Pinterest and then buying? Are you spending more time on Pinterest than on Facebook? Do you like the graphic presentation on Pinterest? Do you like seeing how people are actually using things – ie recipes or organization solutions?

(Please ignore my spacing problems above. It’s in the HTML and I tried to correct more than 50 times and then finally gave up.)

26 comments Add your comment

Augusta

June 28th, 2012
7:31 am

No not driving my purchases, but I do get quite a few good recipes from Pinterest. And I like the “humor” section. That’s all I look at.

But there are SOME great craft projects. Some are spendy, some are not. Great ideas.

shaggy

June 28th, 2012
7:48 am

Because it is “social media” I must have it. After, all “social” and “media” are both required in today’s advanced society. We have no real need to have more actual conversations and verbal interchange of ideas. That is dead. We must all become hunched over some glowing device until our eyes burn and our brains are completely empty of originality. That is what the media requires, our full compliance. We must follow THE LEADER and ALWAYS seek to do what others are doing, or we risk being unpopular. We all know what unpopular means. No sex. No perky, vacant smile. No acceptance from the pack, which might as well be death.

catlady

June 28th, 2012
8:46 am

Touche, shaggy! Looks like it is getting that way, among some.

Augusta

June 28th, 2012
8:57 am

Shaggy – you just described every teenager in America…LOL

Techmom

June 28th, 2012
9:34 am

I have not gotten sucked into Pinterest like so many people I know. I prefer to “talk” more than look at pictures.

JOD

June 28th, 2012
9:45 am

Pinterest sounds interesting, but I honestly don’t need any more computer time than I already have. I caved and joined Facebook, and I spend all day on the computer for work…just don’t need it.

Voice of Reason

June 28th, 2012
9:47 am

I think Pinterest is great, if you are female and/or a gay male, I am neither, so Meh.

April

June 28th, 2012
9:58 am

I don’t really think of Pinterest as Social Media. I only “follow” two very close friends and altered my name so that no one I know follows me. For me, it is more like an online magazine. I browse occasionally, mark the things I like, and move on. I am mostly interested in the DIY ideas and home decorating ideas. I can not say I have been “sucked in.” I have too many other things to do to spend much time on it.

Becky

June 28th, 2012
10:24 am

No to all of the above questions..

If I want to look at something, I go to Home Depot or Lowes, look at it..Buy it or not..For recipes, I have cook books..

A

June 28th, 2012
11:29 am

Like @Becky, no to everything in the post. I don’t do Pinterest, Facebook, Twitter, or any of the rest and don’t feel the need or pressure to do so. As we’ve seen with Facebook’s stock price, there seems to be a backlash against social media, and they and probably these other sites won’t be around in the future.

Clueless Boomer

June 28th, 2012
11:49 am

What the hell is Pinterest?

Scotty

June 28th, 2012
11:53 am

My wife has a Pinterest account and I browse the site with her sometimes at night or if there is something she really wants to show me. I don’t think she’s bought anything that she’s seen on there (we’ve gotten some tasty dinners out of it though!) but it has given her some ideas in terms of home organization and decor. There are some things like you posted TWG that would be nice to have, but are just too expensive, so if my wife sees something she thinks would really work, we try to figure out how to make it ourselves. I will say that I enjoy browsing the site for craft / project ideas for the kids. I’ve already printed off a bunch of projects I can do with the kids during July when their only pre-planned activity is a week of Vacation Bible School at our church.

Sarah

June 28th, 2012
12:01 pm

I like Pinterest, but it doesn’t drive my purchases. It’s an online magazine and I usually use it for ideas and then try to create a less expensive options that works for us.

Augusta

June 28th, 2012
12:06 pm

My oldest daughter is babysitting for some relatives while they are on a mission trip to Nicuragua, and she went on Pinterest to get some ideas for crafts for the kids…

Emma

June 28th, 2012
12:55 pm

I have purchased supplies that I used to make a craft I saw on Pinterest. And if I want something, I do pin it. If I was lusting after some organizers at Pottery Barn, I would totally pin them and lust until I could afford them. I created a mail center that I found on Pinterest, that holds keys, cell phones, purses, jackets, mail. Without Pinterest, it would all still be lost on the dining room table.

lisa

June 28th, 2012
2:37 pm

How does everyone feel about Anne Curry’s departure from the Today show?

Figment

June 28th, 2012
2:58 pm

I’ve never even looked at the website. Doesn’t hold an interest for me.

YellsBells&Smells

June 28th, 2012
3:30 pm

For some reason all that organizational material and supplies makes my stomach turn and churn. Somehow I have successfully steered through life without it. All organization starts with good intentions,but eventually entropy sets in and it all falls apart. At the end of the day, we all do what we do and muddle on through. Life is disorganized. Things get lost. Things get ignored. If it’s important enough, you won’t let that happen or the consequence of doing so will teach you a lesson. In the meantime, Pottery Barn sells you dreams…and pockets the profits while you wonder what happened to all those good intentions.

Becky

June 28th, 2012
4:25 pm

@lisa..I am never home to watch the Today show, so I have no feelings about her leaving..She still has a job and I’m sure still makes kick a** money, so I don’t feel bad for her..:)

K's Mom

June 28th, 2012
4:41 pm

Pinterest drives some of my ideas, but rarely my purchases, especially from Pottery Barn. As a decorator, PB makes me cringe. They have decent ideas and an attractive look, but there merchandise is extremely over priced and VERY poorly made, especially their furniture.

FCM

June 28th, 2012
4:59 pm

Shaggy….is it really because I am unpopular that I have no sex? I thought it was because I just work and go home and really don’t go out much.

sigh……..And my mother always said it was because I read so much.

Yep

June 28th, 2012
10:23 pm

Banged FCM twice last night, it was wonderful.

Ivana

June 29th, 2012
1:11 am

Deal Décor is a smarter way to shop for furniture! We go straight to the factories to offer you the best deal on beautiful furniture. We’ll be launching soon, but meanwhile, check out our Pinterest page at http://www.pinterest.com/dealdecor.

Misty

June 29th, 2012
12:34 pm

Theresa,

Have you thought about making it? It!d be less expensive.

shaggy

June 29th, 2012
1:28 pm

FCM – I had some really freaky bookworms in my time. For a time, they were a preferred target.
Slip those glasses off and a light kiss on the forehead…that introvert suddenly becomes an extropervert, with clothes flying everywhere, except on the bodies.

Now, get out there and find you some.

irisheyes

June 29th, 2012
11:26 pm

I use Pinterest a lot for my classroom. It’s a great way for me to keep track of the ideas I find online so I can actually use them. I’ve also gotten some cute ideas to use with my own kids.