It turns out its not just parents that like to brag, but everyone. According to new research, bragging actually stimulates parts of the brain that make you feel pleasure – like food and money.
“About 40% of everyday speech is devoted to telling others about what we feel or think. Now, through five brain imaging and behavioral experiments, Harvard University neuroscientists have uncovered the reason: It feels so rewarding, at the level of brain cells and synapses, that we can’t help sharing our thoughts. …”
” ‘Self-disclosure is extra rewarding,’ said Harvard neuroscientist Diana Tamir, who conducted the experiments with Harvard colleague Jason Mitchell. Their findings were published in the Proceedings of the National Academy of Sciences. ‘People were even willing to forgo money in order to talk about themselves,’ Ms. Tamir said…”
“Despite the financial incentive, people often preferred to talk about themselves and willingly gave up between 17% and