Skylanders Spyro’s Adventure is a relatively new video game that is also a toy line. It’s different than other toys with video games because you need the toy to actually play the game!
It is a brilliant marketing plan that my 8-year-old says “ is to upsell” the kids. You have to buy more figures to use them in the game. And you can’t play the game with just one character. Each character has different skills that you will need to complete the game.
The starter pack costs about $50 and includes among other things three figurines and this pond-looking wireless pad that the characters sit on. The wireless pad connects you to your game console such as Wii or X-Box.
You can buy additional characters individually for $7.99 or in three-packs. But they are often hard to find.
Kids can take their characters with them to play at friends’ houses on their systems too.
It really is quite brilliant – and insidious – to make the toy be part of the game. You can’t play without adding more to your collection. It is such an interesting business model that financial magazines are writing about it.
So are your kids into Skylanders? Have you heard about it? Do they have you looking for the toys? What do you think of the game and the marketing behind the games?