A New Zealand rugby player was featured in an ad about not smoking around kids. Piri Weepu posed feeding his infant daughter a bottle.
Well the La Leche League in New Zealand didn’t like this because they said the ad didn’t send the message that breastfeeding was best.
“Weepu found himself in a breastfeeding firestorm recently when the New Zealand government put him in an anti-smoking public service announcement. The ad initially included an endearing two-second shot of him feeding his 6-month-old daughter from a bottle. However, the country’s Health Sponsorship Council bowed to pressure from La Leche League and other motherhood advocacy groups, which claimed that the image didn’t mesh with its core message: that breastfeeding is best for children. ‘It’s really important that those messages are consistent across the board,’ New Zealand La Leche League director Alison Stanton said.”
“Here, you can see both the anti-smoking ad and the image of Weepu