Study: Women can only keep secrets for 32 minutes!

A new study out of Great Britain has found that woman can typically wait no longer than 32 minutes before spilling juicy gossip.

From The Daily Mail:

“The study of 3,000 women by facial skincare brand Simple found one in 10 admits being unable to keep a secret – no matter how  personal or confidential the news is. And  85 percent said they relish hearing gossip  from others….”

“Almost half questioned said that they often felt the need to offload their secrets to someone while a sneaky 13 per cent said they intentionally relayed gossip so that it would spread.”

“A spokesman for Simple said: ‘This poll clearly shows that women really struggle to keep secrets.

‘Spilling the beans in just 32 minutes is very fast work, but with modern technology someone’s juicy secret can be spread to huge amount of people all over the world in a very short space of time.”

‘We are all guilty of sharing people’s secrets but there is a difference between idle chit-chat and sharing someone’s most sacred secret.’”

The Huffington Post (Canada) adds to the story that it’s not just women blabbing.

“But if you happen to believe the stereotype that the fairer sex talks more than men, think again. In 2007, NPR reported on a study out of the University of Arizona that found men talk more than women, especially when engaged in conversation with their wives or strangers. Women on the other hand tend to speak more to college classmates or children.

With 80% of our conversation made up of gossip, the struggle to steer clear of the dirt on friends or celebrities may not be our fault. According to John L. Locke, author of “Eavesdropping: An Intimate History” and “Duels and Duets: Why Men and Women Talk So Differently”, there may be an evolutionary reason why humans gossip as it serves as a policing of unwanted behavior in society.

Are you a vault or a sieve? Do you think you tell a secret in 32 minutes? Do you spill to girlfriends, your mother, your husband? Are you gossiping or troubled so you want to share? Does your husband blab more? Does he tell intimate things?

50 comments Add your comment

Jeff

November 16th, 2011
5:27 am

If I want someone to trust me again in the future, I don’t divulge the things they tell me now.

The odd thing about this is that some women KNOW the woman they are divulging secrets to is going to repeat it, and they tell them anyway. Why is that? Do these particular women love the relish the drama they are creating, are they not bright enough to realize their friends have betrayed them before, is it just for the attention that is going to come from the secret? I never have understood that.

Anj

November 16th, 2011
5:40 am

….
Question: Do you believe everything that someone else tells you?

Because I think most gossip should be implicitly prefaced with: “I have no way of knowing how much of this is true, but I heard ______!”.

Much gossip is interesting but unreliable, and the guilty parties are not only those who tell, but those who believe it.

Fred

November 16th, 2011
5:55 am

Those who gossip TO you gossip ABOUT you. WHat’s so hard to understand about that?

shaggy

November 16th, 2011
6:36 am

Women absolutely LIVE to tell the story, true or not, it really doesn’t matter. It

Sluggo

November 16th, 2011
6:42 am

It’s trivial, but this has been an accurate depiction of how gossip works.

Does anybody the 80’s movie “Grease”? Recall this particular scene.

Pink lady “Risso” divulges to her girlfriend that she pregnant at the drive in bathroom. As she strolls back to the car, we witness the gossip move from car to car. When she arrives back to her boyfriend, he informs her that he understands she’s knocked up.

shaggy

November 16th, 2011
6:47 am

Women absolutely LIVE to tell the story, gossip, whatever, true or not, it really doesn’t matter. It is in their genetics.
They will tell you a detailed story about what the woman did in a supermarket, down to what she was wearing, what color her nail polish was, color of her shoes, etc,,,etc…etc…forever and ever, amen. If you, the man, don’t want to hear a one hour story about supermarket woman and interrupt or disengage from the story, YOU are an insensitive oaf that should be publicly castrated.
A man, if they even noticed supermarket woman, will say, “I saw this woman in the supermarket that was stealing a sandwich. I called the cops.” That is it. No more information given, unless questions are asked, the man is done and now craves a sandwich, with a beer, to watch the football game.
We are just different sexes and have different priorities, nothing wrong with it. It just is.

shaggy

November 16th, 2011
6:52 am

“Does he tell intimate things?”
If the answer is “yes”, you both are probably making & sharing nekkid videos, so it is a moot point.

madmommy(not really mad)

November 16th, 2011
6:53 am

Women do love to gossip and it is the one thing being a christain women that I struggle with. While there are times when I feel it is needed to speak about ones friends, like they are having a hard time and we are trying to figure out if they have reached out to anyone. I will say that there are men out there who love to gossip just as much if not more than half the women I know. I think it is just hard wired into our way of thinking, be it right or wrong.

It is really entertainment when you get down to it. Why do you think we have so many magazines on store racks? We all want the dirt.

Rose

November 16th, 2011
7:14 am

I struggle with being a gossip too…. one time I gossiped something I should NOT have said, to a friend. In about an hour, I felt guilty and called her back and asked her to forgive me. I also told her that I would have to talk to anyone she had spread it to. I ended up calling 8 people to make it all right. Then, of course, it’s probably not all right. That has helped me to behave better in recent years.

Sylvania

November 16th, 2011
7:43 am

I’m not surprised considering 16% of women take their smart phone to bed with them.

mystery poster

November 16th, 2011
7:44 am

@Shaggy: “the man is done and now craves a sandwich, with a beer, to watch the football game.”

Are you talking about gossip or sex?

homeschooler

November 16th, 2011
7:54 am

If it’s important and I care about the person it is about, I would never gossip about it. I will keep secrets to my death bed even from my husband and my best friend (it’s harder not to tell her than him) But, do I gossip about people who aren’t important to me?..uh, yeah. There’s a difference between gossiping and backstabbing.
I also will not tell if I could get into some kind of trouble. I work for DFCS in the town I was raised in so I occasionally find out things that I can’t reveal about people I grew up with. Not worth getting fired over but it’s hard not to tell ’cause, well…women are just that way. I mean really..when the girl who stole your bestfriend’s boyfriend in 11th grade is using cocaine and just lost her job…sooo hard not to tell.
Women can be petty and gossipy but most are loyal to their close friends and wouldn’t gossip about them; at least the people I choose to be around.

shaggy

November 16th, 2011
7:55 am

mystery poster,

“a sandwich, with a beer, to watch a football game”

A man usually doesn’t mix sex with the above. He wants to enjoy the football game for a few hours, not 5 minutes :0)

JJ

November 16th, 2011
8:24 am

Again, I’m the exception to the rule….I don’t gossip, I don’t spread rumors, I don’t fuel the fires.

I have a huge group of friends. Two of these friends started seeing each other, and confided in me, because they new I was “Switzerland” and I would keep it to myself.

If someone wants to gossip with me, I’ll let them, but I won’t spread that gossip, it stops with me. It’s second hand news, and if you want to know the truth, go to the source!!!!!

I guess that’s why I’ve kept so many friends in my life for so long. We don’t do that gossip crap. That is so High School!!!!

DB

November 16th, 2011
8:29 am

Nope – I tend to be the dark hole that secrets are tossed into and never come out. I work with too many clients who have a wide variety of proprietary information floating around — I got into the habit a long time ago of just not yapping. And when one of my clients as me about what another client is doing, I tell them, with a smile, “I don’t talk about your business to them, and I don’t talk about their business to you, ok?” And among my clients, I assure you — the men are just as nosy as the women! My husband talks even less than I do, due to the nature of his consulting involving legal issues. He might discuss a problem in very broad terms, with no names or specifics, just to think out loud about a problem — but never ever in terms of “oh, my goodness, you won’t believe this!”

I don’t understand, though: Why does the title say “Women Can Only Keep Secrets for 32 Minutes”, implying ALL women, when the study clearly indicated that only 10% couldn’t? Seems like it’s playing into a sterotype. If a parallel study of men found the same thing — wouldn’t that mean that men are just as likely to spill as women?

tancred

November 16th, 2011
8:37 am

I have to admit that sometimes I visit the AJC blogs page just to confirm my opinion that this paper is like “Highlights” magazine for adults. In fact, “Highlights” is better. How many inane and pointless blogs can one paper have? And what does this gossip article have to do with raising children, other than reinforce the idea that women are batty, giggling gossips?

jarvis

November 16th, 2011
8:42 am

That’s 32 minutes longer than I’d have guessed.

Anj

November 16th, 2011
9:32 am

@tancred

So….
Do you have any suggestions for in depth, insightful blogs for us to visit – or are you just a drive by troll?

Packed Colon

November 16th, 2011
9:32 am

Killing turkeys causes winter.

The Reverend Baby Doctor Bedpan

November 16th, 2011
9:35 am

tancred
November 16th, 2011
8:37 am

I have to admit that sometimes I visit the AJC blogs page just to confirm my opinion that this paper is like “Highlights” magazine for adults. In fact, “Highlights” is better. How many inane and pointless blogs can one paper have? And what does this gossip article have to do with raising children, other than reinforce the idea that women are batty, giggling gossips?

_+_+_+_+_+_+_+_+_+_+_+_+_+_+_+_+_+_+_++_+_+_+_+_+_+_+_+_+_+_+_+_+_+_+_+_+_+

I have to agree with the above. Don’t you all have a life? And when you aks me why am I here and why I don’t have a life…..Well, this is my life. Making light of the inane behavior of nearly retarded humans.

Good day.

tancred rules!

November 16th, 2011
9:36 am

JJ

November 16th, 2011
9:37 am

Wow, is school out already? Bunch of children up in here today.

Have fun!!!

oneofeach4me

November 16th, 2011
10:01 am

Fred has said it best “If I want someone to trust me again in the future, I don’t divulge the things they tell me now. And Those who gossip TO you gossip ABOUT you.”

Those are two of my most repeated statements to most people I know. And the thing is, most gossip is strictly hearsay or created from assumption. Gossiping makes my freaking brain hurt. I just don’t have time for it. Which I guess would explain why I have one best female friend, and one best male friend (my hubby). Most of you are better off going to a therapist to share your secrets… at least there you are protect by doctor-patient privilege and anyone they may spill the beans to has NO idea who you are.

JJ

November 16th, 2011
10:06 am

If I have something I just need to tell someone, I’ll tell my dog….she’s really good at keeping secrets. Way longer than 32 minutes!!! LOL…

JOD

November 16th, 2011
10:07 am

@DB – Perfectly said! I definitely see the 10% at DD’s school during drop off. These are the women blocking the door while they blabber on about everything and nothing. They make me nuts!

Men are just as nosy as women – they just go about it differently. Hubs brings me all kinds of juicy gossip from work (probably more salacious because of his job); I have NO gossip from work – just don’t do it.

@JJ – Amen to that. Perhaps we should start up a new blog to discuss nuclear winter, the deficit, and other more ’suitable’ topics?

The Reverend Baby Doctor Bedpan

November 16th, 2011
10:13 am

Men are just as nosy as women?

How about men are better drivers than women.

JJ

November 16th, 2011
10:26 am

@reverend – How about you step into the 21st Century?

tancred

November 16th, 2011
10:36 am

I’m just saying that newspaper blogs might be expected to go a little deeper than using trivial topics like gossiping women to drive web-traffic. But since it’s now all about advertising revenue, I guess this is what we get. Personally, I listen too the BBC for actual news. It seems the AJC is becoming more and more fluff, loaded with advertising flyers and hand-holding articles about “the best way to do this or that” or “how to save money on this or that” or the struggles of some old demented couple with a cute puppy, etc. Even the obituaries they choose to run are about people “who loved to make cookies” or some other “heart-warming” drivel. But what should I expect? This is a city that has it’s 4th of July fireworks in the parking lot of a shopping mall. As Charlie Brown would say, “Good grief”

JJ

November 16th, 2011
10:45 am

Granted this isn’t the most “in depth” blog on the internet, but for us regulars, its an escape from reality.

If you want in debt – go to Get Schooled, or Jay Bookman’s blogs, of The Biz beat, etc……this isn’t the ONLY blog on the internet. If you don’t like it, go watch BBC……

jarvis

November 16th, 2011
11:10 am

TWG, my Mike McQueary story is the lead story on CNN.com today.
You could have been ahead of it :-),

Mavis...

November 16th, 2011
12:22 pm

…did you hear about Jim Bob and his “stuff”?

Flo – Yep, about 32 minutes ago…

Theresa Walsh Giarrusso

November 16th, 2011
12:28 pm

Jarvis — it’s so odd that didn’t come out in the grand jury report. and then why didn’t it stop if he went to the police? Why didn’t they arrest him with a first-hand witness? Does that indicate another issue with police? We’re still missing pieces — not sure what to make of that —

Another note, the university that I am working for this semester sent out an email to all employees reminding them if you ever see anything you have to report it — this is who to call, here are all the numbers and emails — They even have an anonymous tip line on campus where I guess if someone was concerned about losing their job they could still file a report.

The Reverend Baby Doctor Bedpan

November 16th, 2011
12:32 pm

“If you want in debt – go to Get Schooled, or Jay Bookman’s blogs”

I don’t think any of us want in debt. My car is almost paid off, so there!

shaggy

November 16th, 2011
12:59 pm

I don’t believe the McChicken report to be true. It smells of butt covering, and has yet to be confirmed from any police report. Plus, as a previous poster said, “Why wasn’t this grand jury testimony?”
Plus, McChicken still should have done the right thing and protect the kid, by pounding the perv into a piece of bloody garbage that would be suitable to carry out of his precious “horseplay” shower on a stretcher.

oneofeach4me

November 16th, 2011
1:52 pm

@TWG, Shaggy, & Jarvis ~ Wonder if the fact that the head DA who declined to prosecute charges back in 1998 went missing back in 2005 and all they every recovered was his state issued latop, minus the hard drive they found later which was too damaged to pull info off. They never found his body and he was never seen or heard from again. See odd??

Sherika

November 16th, 2011
2:47 pm

I had an now ‘ex’ friend who I trusted with a lot of my secrets. Come to find out she was repeating EVERYTHING I said not only to her husband, but her small children! My friends Momma is constantly telling all of my friends business to her sisters. That is why I don’t tell her much of anything anymore! She will tell other peoples’ business quicker than she will tell her own.

Sherika

November 16th, 2011
2:48 pm

Men also gossip too! Sometimes more than Women and quicker. Especially gay guys!

Here Comes The Judge

November 16th, 2011
2:51 pm

I made it VERY clear for years and years to my co-workers that I don’t want to hear or be near someone breading gossip! My biggest pet peive is when one (or some or all) of my co-workers comes running into my office, closes the door, looks around in every direction and then says…GUESS WHAT?…the next thing do is tell him/her/them to take it somewhere else…quickly!!

Bishop Eddie Longs Red Panties

November 16th, 2011
2:52 pm

I did not have sex with those boys

Dan

November 16th, 2011
3:29 pm

Listen to what others say. If the talk about others, more than likely they are talking about you too. Sorry, but that is the truth.
Unfortunately, a very good indicator of our level of maturity is in our self-control in the use of our speech.
Every single person, no exceptions, must deal with this temptation. It’s rare to find someone who doesn’t and those are the ones who might just make great friends.

Dan

November 16th, 2011
3:32 pm

To “Here Comes the judge”: great! you are to be commended. That is exactly what needs to be done for some to finally get the message. One is a gossip too, if they listen to gossip. Nip it in the bud and those that are guilty of “setting the world on fire” (as Scripture says) will get the message and be convicted. Hopefully!

Valstake

November 16th, 2011
3:36 pm

I’m not a gossip and neither do I feel the need to “tell stories.” If someone asks about my day I usually answer “not much.” I don’t follow what celebrities do and rarely watch TV except Masterpiece Theater or TCM. It’s hard to gossip about gardening and reading is my idea of fun. @JJ, I agree with you… animals don’t share secrets and they’re good company. My friends and I talk about what we’re currently doing or are going to do in future. They don’t gossip either. I won’t listen to my sister who does sometimes gossip. I don’t care what other people are doing and most people probably don’t care about my activities. Not everyone engages in gossip… it’s heresay and mostly boring.

motherjanegoose

November 16th, 2011
5:09 pm

I have secrets that I have kept for years. If someone tells me,do not tell, then I do not…UNLESS I there is a problem and I am concerned about the person and need another trusted soul to run things by. Typically, it is someone who does not know the person who told me but whose advice I trust about the scenario. Random silly stories do not get passed along.

Shhhhh!

November 20th, 2011
10:42 am

32 minutes? Maybe 15 minutes. Tops!

SmittyATL

November 20th, 2011
11:11 am

People of below-average intelligence talk about people. People of average intelligence talk about events. People of above-average intelligence talk about ideas.

Pull My Finger

November 20th, 2011
12:19 pm

I tell you what is not a secret. The suckiness of this blog.

Just how stupid can this tumble weed hair woman get?

Steve

November 20th, 2011
12:42 pm

I think this needs to be detailed out a bit more.

Can women keep secrets from other women? Maybe not. Can they keep secrets from men? Definitely.

I say this because of studies done in the 90’s and early 2000’s surrounding college students at a half dozen universities around the country. In those studies, it was found that females ‘cheated’ in what they considered to be ‘exclusive relationships’ at a far higher clip than men (but numbers were disgustingly high in my opinion). For decades men had always been considered the cheaters because they did a poor job of hiding it and keeping it secret. With these studies (of over 10,000 of each sex over a period of years), it was shown that not only do women of a college age cheat more than men, but they are obviosuly much better at keeping it a secret.

The reasoning given was that most women considered it a liberating or empowering thing to do and felt no guilt, while most men did it for fun and felt guilty. It was a shocking study, but at the same time it revealed a fundamental truth .. women can keep some secrets ‘in the club’ without any problem whatsoever.

Chris

November 20th, 2011
1:31 pm

This is news? Men have known this for thousands of years. If you want something to get your can say it over the telephone or tell-a-woman.

woman is woe to man

November 20th, 2011
1:42 pm

Enter your comments here

Woman like tarting up an story with make believes the dishing of dirt for an hate fest. It how she get fans while the man have to earn respect the woman only to pandersome fibs..

nelson

November 20th, 2011
2:07 pm

my comments are not getting on