Warner Bros. Entertainment seems to be following in the shoes of the marketing master Disney and will not be shipping any more Harry Potter movies to stores as of Dec. 29!
“Harry Potter said his last goodbye this summer, with the release of the franchise’s final chapter, Harry Potter and the Deathly Hallows — Part 2, and Warner Bros. seems determined to prove they really meant it. As of Dec. 29, no more Harry Potter theatrical film titles (including Harry Potter: The Complete 8-Film Collection) will be shipped to stores, initiating a profitable home entertainment model not unlike the one at Disney, which periodically re-releases its classics for home purchase. (Warner Bros.’ moratorium on Potter will not include digital — Electronic Sell-Through and VOD — or games).”
“Since Harry Potter and the Sorcerer’s Stone was released in 2001, the Harry Potter franchise has grossed more than $12.1 billion for Warner Bros. Entertainment — $5.1 billion of which came from Warner Bros. Home Entertainment Group and Warner Bros. Interactive Entertainment. It’s fair to say that figure will grow even larger this holiday season, as children and young adults who grew up with the books and movies feel the pressure to snap up the Complete 8-Film Collection — at around $60 — while they still can.”
I totally understand the marketing angle but as a parent that aggravates the sin out of me!
We rarely buy movies (library, Netflix) BUT when your child gets stuck on a movie (like “101 Dalmatians”,” which Rose watched every single day when she was 2 after our sweet neighbors bought it off of Ebay for her!) it’s nice to be able to buy them. Also when you have three kids and you know they are each going to have a Harry Potter phase you want to be able trot the movies out when they have read the book and are ready.
I hate to give in to this marketing blackmail, but somebody in my family is probably going to be getting an 8-DVD Harry Potter collection for Christmas. (Maybe they should just give it to mom!)
Will you cave as well and purchase Harry Potter movies before they are put into the vault?