A French clothing line is drawing fire for developing essentially a lingerie line for kids – although they are calling it Loungerie.
Jours Apres Lunes, which translates into “Days after Moons” was created by Sophie Morin, a longtime lingerie designer. On her web site she says her goal was to borrow from adult lingerie trends to create underwear for toddlers to adolescents.
Little girls were shot wearing makeup, sunglasses and in poses that make them look like women, not kids.
“Marilisa Racco, fashion writer and author of Le Snob Lingerie, said that the clothing itself wasn’t the problem – it was the target age and the way the girls were photographed.”
” ‘It’s cute when a little girl dresses up in her mom’s clothing and jewelry and high heels,’ she told the Daily News. ‘These pictures are not cute. It’s entirely inappropriate to put a 4-year-old in a bouffant like she’s Brigitte Bardot in “And God Created Woman.’ ”
” ‘It’s inapproprite to sexualize children,’ she said flatly. ‘A pearl-encrusted triangle bra on a little girl does not sit well with me.’ ”
I agree with Racco’s comments that I didn’t think the clothing was all that offensive – although no child or teen should be wearing a pearl-encrusted triangle bra. That’s weird. But it’s the get-ups and poses that I think push it over the line from OK to creepy.
What do you think? Should designers not be creating loungerie for kids? Should they wear their Hanes undies from Target and be happy? Is the problem the photographs – the makeup, hair and poses? Could this have been done tastefully and still sell this product?