Blast is a brightly colored, fruit flavor concoction with bubble handwriting on the packaging and Snoop Dogg in its commercials. It’s not a new soft drink, but a potent new adult beverage with 12 percent alcohol. However, critics fear its aimed straight at kids.
“Colt 45 makers are raising the alcohol level from the already high 6% to the even higher 12%, and enticing young people with hip hop themes and lollipop flavors,” said Paul Porter of Industry Ears, a think tank that promotes justice in the media.
“Porter said the company is “expanding its market with our children. …”
“Blast joins the ranks of some high octane drinks such as Four Loko, Joose and Tilt that came under fire late last year for advertising to underage consumers.”
Jon Sayer, chief marketing officer for Pabst Brewing Co., said in a statement that Blast ic only meant for people above the legal drinking age.